Keep Those Keratin Clients
by Megan Dorcey on Monday, August 16, 2010
By now, we have all heard enough about how a keratin treatment can zap your clients’ frizzies for the summer, but what happens when the weather cools down and humidity abates? Most of the country is staring fall weather right in the face, and it begs the question of whether or not keratin treatments will still be a profitable source of income in the winter months.
There are many valid points that you should bring up to assure that your clients are keeping their treatments regular. For starters, the humidity may not be an issue any longer, but the majority of the country is facing brutally cold and dry air, which can lead to damage. Make sure that they know that while they are getting a keratin treatment, they are also coating their strands which will prevent any breaking that dry air and flat irons will cause.
Marcia Teixeira offers a line called Brazilian Keratin Treatment (BKT), which boasts on their website that the product “penetrates the hair, repairing internal damage and coats the hair preventing further damage. The results are SOFT, SHINY, STRAIGHT hair”, on their website. The main focus of these keratin treatments is to repair the hair strands that have been damaged and to protect them from future breakage.
Keeping your clients as regulars in your chair will not only help your pocketbook, but will ultimately help them maintain their hair health. Remember, when you are facing a client who has struggled with trying to smooth their locks—you are the therapist.