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Hot New Products from ABS

by ABS '11 on Wednesday, March 16, 2011

Chicago, IL - In addition to wild new hairstyles and dramatic shows, a number of brands debuted hot new products at this year’s America’s Beauty Show. Here are some of the ones that caught our attention.

Tigi’s Session Series. From Tigi’s Catwalk collection comes the new Session Series, seven new styling products designed to help stylists get high-fashion looks. Some of the standouts inclue Styling Cream, Salt Spray and Work It Hairspray.

Original Moxie. I approached a girl with gorgeous curls on the show floor, and it turned out she recently launched Original Moxie, a line of botanically-enriched, natural products tailored to fit the needs of diverse hair types. Curlies will love Mane Tame, Everyday Leave-in, Shape Shifter, Twist Mist, Hair Blong and Oasis Moisture Gel.

Brazilian Blowout’s Zero. From Brazilian Blowout comes Zero, a new smoothing solution with 0% formaldehyde released before, during or after treatment. It uses a proprietary plant-derived KeraSafe Bonding System to deposit and seal essential amino acids into the hair, lasting up to 12 weeks.

Tigi

Original Moxie

Brazilian Blowout

Other noteworthy products:

Aquage’s Biomega. Aquage launched its new Biomega line, a collection of new styling and texturizing products. Some of the noteworthy products include Behave Smoothing Elixer, Text Me Flexible Taffy and Shake It! Volumie Boosting Activator. Shake It! contains powdered polymers enhanced with omega-rich spirulina that can be combined with other products to increase the hold. The more you shake in, the stronger the hold and volume.

Pravana’s Perfection SmoothOut. Pravana Naturceuticals unveiled new Perfection SmoothOut, a patent-pending formula that smooths frizzy, coarse or curly hair. Perfection’s low pH formula contains no harsh chemicals. The gentle formula allows for cleansing and color services immediately after the SmoothOut. The service lasts eight to 10 weeks when used with Perfection Smoothing Shampoo and Conditioner.

Kenra’s Platinum Recovery Polish. Kenra introduced new Platinum Recovery Polish, an ultra-lightweight restorative leave-in treatment that combats dehydration and smoothes the damaged cuticle of the hair for incredible softness and definition with natural movement. It resists humidity for up to 20 hours, so it’s perfect for blowouts and naturally curly styles.

Biolage Limited Edition Shampoo and Conditioner

Biolage. As part of its Spring Renewal Launch, Biolage introduced a co-branded Limited Edition Shampoo and Conditioner. Products from participating salons will benefit the Conservation Fund’s Go Zero program. In return, Biolage will donate up to $100,000 to the fund to restore America’s forests and offset harmful carbon dioxide emissions. Customers buying the shampoo and conditioner will also receive a free Spring Renewal travel body kit.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

Top Tips for Businesses