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Encourage Your Clients to Join the Grow-Out Challenge

by Gretchen Heber on Monday, October 5, 2009

Some of your clients may be struggling with the decision to grow out their relaxers and embrace their natural texture. Or they may be part way through the process.

While you can provide the professional tips and advice they need during this challenging process, you might also want to suggest your clients check out NaturallyCurly’s just-launched Miss Jessie’s Grow-Out Challenge.

We invite your clients to come along on this exciting six-month adventure of natural hair. They can share their ups and downs as they transition from relaxed to natural with scores of other NaturallyCurly members. They’ll laugh and cry as they discover, bit by bit, the joy of embracing their natural textures. The journey can be daunting, but with the love and support of you and your clients’ curly sisters, it will be exhilarating and liberating.

Whatever stage your clients are in in their transitioning — thinking about it, just beginning, well into it or fully natural — we welcome their participation.

Titi Branch of Miss Jessie’s offers these tips for stylists working with transitioning clients:

Stylists that are working with transitioning clients for the first time must realize the frustration that this client is experiencing. The frustration lies in the fact that the client is dealing with 2 distinctly different textures of hair on one head. The roots are tight and/or curly and the relaxed ends are straight. Up to the point of doing the big chop, the goal for that client is to do everything in their power to make these two distinctively different textures appear similar. So here are some tips:

  • Do be patient with this client and realize the frustration that they are experiencing. They are coming to you for solutions . Probably the number #1 concern of this client is wondering if their hairstyle will last. For some, the styling may last; for others, you need to explain what the expectations can be.
  • In offering a solution there are a few things that you may want to consider.

    1. Is length an issue? If it is this is a client that may be more willing to deal with having two disparate textures rather than cutting all of the relaxed ends off before there is enough natural texture.

    2. Is this someone with an active lifestyle? Works out a lot? This is a client that may experience more benefit from doing the big chop than having to style two textures constantly.

    3. Breakage is an issue. As a stylist you must understand the importance of deep conditioning treatments like Miss Jessie’s Rapid Recovery and moisturizers like Baby or Curly Buttercreme. If breakage is so severe then cutting the hair may be the only option.

    4. For someone going natural for the first time, they are seeing their hair in a state that they may have not seen in decades or as long as they have been relaxing their hair. Do realize that this client is going to be really reliant upon you to offer suggestions and solutions as their styling time will now be increased at home.

    5. A loyal client. Once you have successfully helped someone transition, she is a client for life!!

Get started today.

One Comment for “Encourage Your Clients to Join the Grow-Out Challenge”
  1. [...] eyes. You can hear the backpedaling in her conversation. You know in your head and your heart that she’s ready for the big chop, but how do you get her there? How do you get her saying, “Cut it, before I change my [...]

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Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

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