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4 Tips For Choosing a Smoothing Treatment for your Salon

by Advertorial on Friday, June 14, 2013

When professional smoothing treatments first hit the market a few years ago, after Nicole Richie raved about it on her blog, it took off like wild fire. Brands have come and gone since then and the survivors have focused on stylist certification. Brazilian Blowout puts significant emphasis on stylist education and certification to help create a standard for the industry.

Tip #1: Choose a brand that invests in stylist education.
While still a new category for the hair industry, professional smoothing treatments pave the way for stylists to enjoy increased revenue through additional services and new clientele while education and certification remain the frontline for stylists to correctly perform the treatment with care and precision. This ensures that the stylists administering this service are properly trained, accredited prior to use, and experience consistent results. More importantly, it’s imperative that the stylist is educated on the proper application of product and adjusting the temperature of hot tools in order to customize the treatment to the client’s needs while adhering to manufacturer instructions.

Tip#2: Certification gives you credibility and sets you apart.
Certification allows stylists to set themselves apart from others allowing the stylist to proudly display their certificate and exclusive branded collateral in their salons and at their stations, as well as advertising this life changing service on their personal websites, blogs, and social media pages like Facebook and Twitter. “As a certified Brazilian Blowout stylist, I have experienced a HUGE impact on my business because it’s allowed me to offer a service to clientele that I didn’t have before. And getting new clients means increased revenue,” says Felini, a stylist at Phillip K. Thomas salon in Dallas, TX. He goes on to explain how “being certified in this treatment sets me apart from other stylists who may not offer the service, making me unique and in high demand”.

Tip #3: Manufacturer sponsored certification should be your only means of obtaining education – don’t be fooled by imitators.
Brands who market these treatments offer sponsored events and online and certification on their websites for you to learn the detailed information necessary to perform this treatment. Most manufacturers will require you to pass a written test while attending an event, or passing an online questionnaire if taken via their website. Additionally, most recommend re-certification once a year to sharpen skills and learn new techniques.

Tip #4: Not all treatments are created equal.
When researching which certification option is best for you, be sure to educate yourself on the different treatments available and their unique features and benefits. “I chose the Brazilian Blowout treatment because it’s the only one that works. Plain and simple. And it can be washed out at the salon during a client’s appointment as where the other keratin smoothing treatments would require my client to leave the product in her hair for at least 72 hours before washing it out. My clients have active lifestyles and when they leave my chair, they can go back to living their busy lives,” states Felini. It’s important to know these differences so the treatment is performed as directed to avoid damaging your client’s hair and leaving her, and you, extremely frustrated. These types of details are covered in your certification classes and should be followed as directed. Don’t get creative and try to skip steps because you won’t end up with the results you and your client desire.

To join the rankings of the savvy stylists who have increased their business and transformed the lives of their clients, follow their lead by becoming certified by your chosen smoothing treatment manufacturer. Whether at an event or online, get certified and continue to educate yourself with new skills and techniques. And do your research when choosing which treatment best suits you and your clients needs, and ensures the impressive results you and your clients expect.
About the Author:
The most popular professional smoothing treatment in the world, Brazilian Blowout, is committed to the excellence of stylists with innovative products and education that not only changes hair but changes lives. For more information, visit us online at brazilianblowout.com or like us on Facebook.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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