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Pravana Keratin Glaze Changes the Face of Blow Drying

by Susonnah Gonzalez on Tuesday, March 1, 2011

Straightened Hair

The beauty of Keratin Glazing is in the results.

The new Pravana Naturceuticals, named for the presence of keratin, has taken the salon blow drying service to a new level. With their new product called “Keratin Glazing,” the hair dryer can provide shinier, smoother, healthier looking blowouts. The Keratin Glazing kit utilizes pure keratin-based proteins that make hair strands stronger and more resilient to breakage.

“The beauty of our Keratin Glazing application is the beauty of its results. It exponentially ratchets up the shine quotient, it’s easy to apply, works to enhance color and texture services, while leaving hair healthy, shiny and more manageable. We’re thrilled to bring this to market—and the beauty and salon marketplace is responding in kind,” says Pravana CEO Steven Goddard.

The keratin in the treatment will not only add luster to your locks, but it also gives vibrancy to color-treated hair and texture. After using the keratin glazing kit, your hair will lock in the natural protein and your curls appear shinier and healthier. The Pravana Naturceuticals combine the power of nature with technological innovation, and uses nine Meso-American botanicals to increase your hair’s overall wellness. The Proprietary Naturceutical complex also uses three advanced hydrolyzed proteins to boost strength and elasticity—a must when it comes to curls.

All of Pravana’s products are of the highest quality, and meet the strictest environmental regulations. None of their products is tested on animals, and their shampoos are sulfate- and sulfite-free. If you want to try the new Pravana Keratin Glaze, read on for instructions on how to use it.

1. Shampoo your hair with Pravana Keratin Fusion Sulfate Free shampoo.
2. Towel dry your hair.
3. Apply Keratin Fusion Reconstructing Serum onto hair and comb through.
4. Spray keratin fusion thermal insulator throughout the hair.
5. Blow dry your hair until it is about 99% dry.
6. Smooth hair over with a flat iron to seal in the Keratin Glaze.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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