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Paul Mitchell and The Truth About Curls

by Cassadie on Monday, July 16, 2012

The focus of this year’s annual Paul Mitchell Gathering has been the launch of the new product line called Curls, formulated specifically for, you guessed it, curls! One of the sessions offered at The Gathering is called The Curl Experience: The Truth About Curls. The two-hour session is a crash-course in curl styling, care and coiffure for stylists. Cromeans placed a massive emphasis on the democratization of hair care, encouraging stylists not to see hair in black in white, but in wavy, curly and coily textures. “You need to be able to work with anything that crawls through your salon door,” encouraged Cromeans. “Can you imagine if a doctor turned away a patient just because of the color of their skin?”

CurlStylist’s own Michelle Breyer was a featured speaker during this session, engaging with Cromeans in a curl-focused dialogue and answering audience questions about trends in the textured hair market.

Top tips from the session include:

Do not highlight curls like you would a straight-haired client. Use “hand-picked highlights” to create a customized color pattern that will accentuate a unique curl pattern.

Stylists who service curly clients will take home an average of $52/head when the industry average is four.

Encourage your fellow stylists to wear their natural texture. Clients will be more willing to try wearing their curls if they have an example to follow.

Here are some of the top pictures from the session.

JPMS Gathering
JPMS Gathering
JPMS Gathering
JPMS Gathering
JPMS Gathering
JPMS Gathering
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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

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www.genostampora.com

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