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Curls Rock Tranforms into Curlesque
by Michelle Breyer on Monday, March 1, 2010
Tigi’s Curls Rock collection has long been a favorite among stylists who work with waves, curls and kinks.
But Tigi, never been a company to rest on its laurels, is always searching ways to improve its products. This month, the company unveils its Catwalk Curlesque collection, which improves and expands upon the successful Curls Rock line.
“We wanted to revamp the line, improving the products and taking other products that work (with texture) and adding them to the line,” says Carlos Cintron, Tigi’s creative education development director. “The things people loved about Catwalk Curls Rock are still there, but better.”
Carlos Cintron
Designed by Tigi’s international creative director Anthony Mascolo and the Tigi International Creative Team, the Curlesque Curl Collection uses advanced marine biology ingredients—a fusion of kelp, algae, cucumber water, seaweed and sea fennel—to help enhance waves, curls and kinks. This unique combination of ingredients is called the Catwalk Aquacomplex.
“With the Curlesque Collection, we are giving hairdressers the tools to create perfectly formed curls on their clients, and at the same time giving them a retail range with great fragrances, amazing packaging and effective formulas,” Mascolo says.
The Curlesque collection is a part of the company’s strategy to relaunch its entire Catwalk line into different collections. Last year, Tigi introduced the Your Highness Volume collection. Curlesque is the second new collection to launch. Each new collection is divided into three categories that coincide with TIGI Catwalk’s suggested style building system: Prep It, Work It, and Perfect It.
The Curlesque Prep It products include Defining Shampoo, Hydrating Conditioner and Leave-In Conditioner. The Work It products include Curl Amplifier, Lightweight Mousse and Strong Mousse; and Defining Serum. Tigi recommends that the new Defining Serum, its Perfect It product, be added to all of products to enhance the results.
“This new range of curl products is going to give us a complete arsenal for styling, from the tightest curl to loose natural waves,” says Heath Grout, a member of Tigi’s international creative team.
Curl Amplifier
The curl category is especially important to Tigi because Curls Rock has been one of its most popular product lines, and more than 60 percent of the population has wavy, curly or kinky hair, Cintron says.
Too often, Cintron believes curly hair is misunderstood.
“You have to understand the type of texture it is—is it wavy, curly or kinky?” he says. “One size does not treat all. Each type must be treated differently. The right products and the right cut make all the difference.”
Cintron says the Curl Amplifier is his Holy Grail product when it comes to working with texture, and it has only gotten better with the relaunch with the addition of Tigi’s Aquacomplex.
“I can’t do without the amplifer,” he says. “It’s my No. 1 tool for working with curls because it doesn’t leave it crispy or crunchy. It joins everything together and seals the cuticle, leaving beautiful, shiny hair. It’s the same product, but better.”
Cintron provided Curlesque tips for every texture type.
Wavy
Cintron recommends putting Curlesque LIghtweight (for fine to medium hair) or Strong Mousse (for medium to coarse hair) into your hand and adding in some Curlesque Defining Serum. Apply it wet hair and comb through with a wide-toothed comb. Then diffuse it for extra volume and texture.
Curly
Cintron recommends using the Curlesque Leave-in Conditioner. Then, if you want to enhance the curl, he suggests using the Curl Amplifier mixed with a few drops of Defining Serum. Then diffuse it. For a looser curl, he says exclude the Amplifier from the mix.
Kinky
For kinkier textures, Cintron likes to mix the Leave-in Conditioner, Ampflier and the Defining Serum. That gives the hair shine and hydration to prevent it from looking dry. It also keeps the ringlets looking soft. He suggests letting kinkier hair types dry naturally because the hair can look unruly if overdried.
The timing is ideal for the launch of Curlesque, says Cintron. Super-straight looks have been replaced by voluptuous textured looks, he says.
“People don’t want to spend a lot of time on their hair,” he says. “They should enjoy their hair. They should work with their texture and have fun with it.”
Hot texture trends for the fall include longer, graduated curly bobs, longer shag shapes and long layers, with a “bit of disconnection.”
For longer hair, especially curly hair, if it’s too uniform, it can look too bushy,” he says. “I like to remove weight so it may be longer here and shorter there. It’s more appealing to the eye rather than looking round.”
No matter what the style or curl type, Curlesque provides the tools to help maximize the potential of waves, curls and kinks.
“Creatively, the new curl collection offers hairdressers endless possibilities to experiment with shape and texture to perfect hair with natural movement,” says Marco Iafrate, a member of Tigi’s international creative team. “The product range is the answer for hair with curl, from its wash and care to the styling and finishing.”
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Business Building Techniques Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top. Geno Stampora, Stampora Consulting Inc. |
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