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Vidal Sassoon The Movie | How One Man Changed The World

by Alicia Ward on Tuesday, March 15, 2011

America’s Beauty Show hosted the Chicago Premiere of the inspiring documentary, Vidal Sassoon The Movie at Cadillac Palace Theater Saturday night. The movie documents the life of the legendary hair guru rose from humble beginnings to start a hair revolution and create one of the most recognizable brands in the world.

The red carpet was rolled out and the theater was packed. The premiere was packed with top stylists and industry leaders to name a few: Mario Tricocci, Nick Arrojo, Robert Cromeans, Stephanie Kocielski, Angus Mitchell and Takashi Kitamura.

The movie displayed the story of his life from his impoverished childhood in an jewish orphanage to the start of his business in London through today. The story captivating and touched on many famous Sassoon moments like the first salon on New Bond street, his television appearances in the 70’s, divorce of his first wife, model Nancy Kwan, and partnership with designer Mary Quant. The film was made over the course of three years, the movie includes interviews with key Vidal insiders including Tony Beckerman.

Vidal Sassoon (center) at the Premier of “Vidal Sassoon The Movie,” Frank Gironda, president of Cosmetologists of Chicago (far left).

The movie displayed and told the story behind his innovation and his revolutionary haircuts, such as the five-point and the geometric bob. You may recall that some of the most famous models and celebrities sported his cuts: Grace Coddington, Twiggy, Rita Hayworth, and Jean Shrimpton.

The film highlighted the first appearance of his cut in a film—Mia Farrow’s famous short haircut first debuted in the 1968 film Rosemary’s Baby, directed by Roman Polanski.

The film ended on an inspirational note with the 83-year-old:

“If you can get to the root of who you are, and you can make something happen from it—my sense is that you’re gonna surprise yourself.”

After the film, Michael Gordon, legendary hairdresser, founder of Bumble and bumble and author of Hair Heroes and producer of the movie, had a question and answer session and assisted the Cosmetologists of Chicago in presenting the Steuben Crystal Hair Icon Award.

This film will truly move you! You will laugh, cry and feel so proud to have seen this man’s amazing journey!

This movie is a must-see for every hairdresser, new, old or those considering a career as a stylist. You will be inspired and moved by this amazing story! You definitely don’t want to miss this inspiring look at the man who “changed the world with a pair of scissors.”

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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

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