Salon owner and cutting expert Anna Craig offers tips on running your business.
Ron King, L'Oreal educator, writes about his "easy-wear" philosophy.
Globetrotter Antonio Gonzales got his start doing his sisters' hair in Trinidad.
Ivan Zoot addresses haircutting.
Short and Spring-y
by Ivan Zoot/The Clipper Guy on Monday, March 29, 2010
Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’ team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records.
Spring is in the air. Thoughts of spring turn up ideas of fresh starts and new beginnings. When we speak springy, short curly hair comes to mind. It is time to shed the heavy clothes, long sleeves and some hair. It is time to start selling shorter haircuts.
Many times I have overheard a client asking to go short and a stylist working hard to talk them out of it. How often is this about the shorter cut not being the right look for the client versus how often is the stylist projecting either their preference for long hair or their fear of the big snip?
Curly clients can benefit from short hair cuts in so many ways. Here are my top five tips for why shorter looks are great options for many curly clients and why there is no better time than NOW to help them take the big snip.
-
1.
Short, curly hair offers a host of unique image options. The range of style choices is wide. The ability to create shape and form with textured hair is unique. This is when hair cutting becomes fun.
-
2.
Short curly hair shows more curl. When length comes away, weight and drag is reduced. Curls kick in big time. If you and your clients love curl, your will have more curl to love as the length falls to the floor.
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3.
Short curly hair enjoys better overall condition. So much of the effort to maintain beautiful curly hair is focused on hair condition. The longer hair is the longer you have had it on your head. The older it is the more it has been exposed to the deteriorating elements of daily life. Short equals healthy, shiny hair that is full of vibrancy and life.
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4.
Short curly hair is easier to work with and maintain. You will save your client hours per month on daily styling, drying and working to achieve a more maintenance intensive, longer look. This is a great way to bring value to a client’s relationship and quality to their lives.
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5.
Short hair requires the use of less cleansing, conditioning and styling products. In point 4, above, short hair was a time saver. Now it is a money saver. If your client is embracing their greener side, the use of fewer products is a planet saver as well.
We have seen how short and spring-y haircuts are great for curly clients. Next blog we will continue this discussion by examining the top five reasons why cutting curly hair short is good for you as a stylist.
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Business Building Techniques Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top. Geno Stampora, Stampora Consulting Inc. |
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