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Ron King: Why So Blue?

by The Style King/Ron King on Monday, August 9, 2010

ron king

Ron King has worked as a hairstylist, transforming people’s appearances, for more than 20 years. With a growing celebrity clientele, King travels the world taking inspiration from different cultures and countries. Along the way, he has developed his own “easy wear” style philosophy which plays up a woman’s natural hair texture and pairs it with natural-looking makeup that’s easy to apply. This mantra led him to launch a signature line of cosmetics for women who want to look pulled together but who are are short on time. King has worked with some of the most respected names in the industry, including L’Oreal Professional, Ted Gibson, Eva Scrivo and Rick Wellman.

Rococo Nail Polish

By now, you’ve probably heard that the color turquoise is big for this summer. But the bright color isn’t just limited to wearing ethnic jewelry and bright little dresses. For summer 2010, it’s all about blue shades on your nails as well. I know this may be a controversial trend. I realize that it might be interpreted as a bit too bold or juvenile for some of your clients, but it adds a fun, whimsical touch to any outfit and practically screams summer. If your clients are searching high and low for that perfect nail shade, suggest shades of blue. The key to making it look modern is to keep your nails short and rounded and perfectly groomed. This is not a punk look, per se. It can actually be fashionable and polished and be worn to work or for more formal events.

Another key thing to remember when trying this trend is to either go for a pale, milky shade of pastel blue a la Hard Candy nail polish circa 1996, or keep it in the metallic and royal blue family. To me, the pastel tone is a younger, sweeter look while the deeper shades of blue are a bit more sophisticated.

I like Milani for inexpensive nail polish and Rococo, Dior or B. Free for a more luxurious choice. Katy Perry, Lauren Conrad, La Lohan and Ke$ha all rock blue shades of nail polish and have even helped bring the trend to the mainstream. Now it’s your clients’ turn!

Check out last year’s predictions about the hot color for 2010 here

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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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