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Rodney Cutler Launches Style Collection at Ulta
by Michelle Breyer on Monday, October 26, 2009
Celebrity stylist and CurlStylist columnist Rodney Cutler recently partnered with The Salon at ULTA to launch a groundbreaking collection of one styles he created just for Ulta.
Inspired by high fashion and designed exclusively for the Salon at ULTA, Runway Your Way is a series of three versatile “looks” that will be available from stylists at all the Salon at ULTA locations nationwide.
The “looks” include:
Uptown Chic
Modern Rock
Urban Luxe
Uptown Chic: A soft, short layered cut inspired by the runway at Miu Miu; this look is ideal for those who want a sophisticated style that is chic and sassy.
Modern Rock: A disheveled, mid-length cut similar to the hair styles at the Marc Jacobs fashion show; this look is perfect for those who prefer a classic cut that lends itself to a modern twist.
Urban Luxe: A wavy, feminine, long cut reminiscent of looks seen at the Louis Vuitton show; this look is a true classic with a simple and sexy appeal.
Each “look” has several variations, depending on each individual’s texture, face shape and personality. In addition, each basic style can be created using Redken products.
An innovator in the salon industry, Cutler’s mantra is “Sexy Healthy Hair.”
“When the Salon at ULTA and Redken first approached me about this partnership, I immediately thought, “What an amazing opportunity to take these creative ideas from the runway and translate them into wearable looks for women everyday,” said Cutler. “I planned each look with the intention of making women feel beautiful, powerful and confident — just like a runway model.”
Cutler added that the idea is to bring high fashion to where consumers are already going. He said he plans to come up with new looks for the next few seasons.
“The Salon at ULTA is constantly evolving, and the new Runway Your Way collection is just one example of how we are redefining the way a national salon chain is setting the trends,” said Allyson King, Vice President of Salon Services for the Salon at ULTA. “Partnering with such a talented hair professional as Rodney Cutler enables us to offer women everywhere accessible and affordable cutting-edge cuts and styles they want with the convenience of the Salon at ULTA.”
Salon at ULTA stylists nationwide are fully trained by Redken-certified artists to master the Runway Your Way collection and this month began offering the styles.
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Business Building Techniques Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top. Geno Stampora, Stampora Consulting Inc. |
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