Salon owner and cutting expert Anna Craig offers tips on running your business.
Ron King, L'Oreal educator, writes about his "easy-wear" philosophy.
Globetrotter Antonio Gonzales got his start doing his sisters' hair in Trinidad.
Ivan Zoot addresses haircutting.
ISSE Draws a Crowd to Long Beach
by Michelle Breyer on Tuesday, February 1, 2011
Celeb stylist Michael O’Rourke
Long Beach was the place to be the last weekend of January, as more than 40,000 beauty professionals packed the convention center at the International Salon & Spa Expo (ISSE) Long Beach.
ISSE Long Beach 2011 featured such industry leaders as Karg + Blackwell, Kim Vō, Martin Parsons, Nick Arrojo, Joico, Clairol Professional, Repêchage, RUSK, TIGI, OPI, and Creative Nail Design, along with many other leading beauty manufacturers and cutting-edge “indie” brands.
Color and texture dominated the show. Brands such as Rusk, Clairol Professional and Wella showed off new color technologies, while keratin companies were prevalent on the show floor.
In addition to smoothing technologies, big texture was celebrated. Companies such as Farouk Systems and Tigi displayed techniques to create and define texture.
Products containing natural oils such as argan and macadamia continue to be a hot commodity at the show, with giants like Morrocan Oil as well as newer brands like One’n Only and Earthly Body Products.
The International Salon & Spa expo is the largest cash-and-carry professional beauty event on the West Coast.
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Business Building Techniques Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top. Geno Stampora, Stampora Consulting Inc. |
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