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Texture! Hits the Runways

by CurlStylist on Thursday, February 9, 2012

Models strut their stuff on Fashion Week runways across the globe every fall and spring, sporting trend-setting frocks and head-turning hairstyles.

Traditionally, these styles have revolved around straight strands — think sleek ponytails and shiny bobs. But as fashion evolves, so does the hair. Now there are many manes of curls and variations in texture.

In this issue of Texture!, we’ve taken a peek at recent shows and seasons and the wide variety of textured styles worn to complement the clothes.

Also, this month, NaturallyCurly.com editors are participating in New York’s Fashion Week in an exciting new endeavor called Texture on the Runway. More than 400 stylists, influencers, industry leaders and consumer media will gather at this first-of-its-kind show. MODERN is a media sponsor of the event that is sure to make waves in the industry, with stylists from each brand showcasing their texture vision.

NaturallyCurly.com co-founder and Texture! partner Michelle Breyer of Texture Media, Inc., says, “The world today is a much different place than it was when we started the site 14 years ago, with a multitude of curl-specific products, a growing legion of curl-savvy stylists and increasing respect in society for texture in all of its beautiful forms. But while much progress has been made, many people still believe texture is a passing trend. Much like this special Texture! collaboration with MODERN, Texture on the Runway is about telling the world that curls, kinks and waves are here to stay.”

Riding the Wave

Editorial stylists and runway looks aren’t alone in their love of texture. More professionals are seeking education on cutting, styling and coloring curly clients.

Whether you take a class from your favorite manufacturer, download a course from Modern Salon Learning or take advantage of education in your own salon, becoming a texture expert should be a main priority this year.

Looking for a place to jump right into texture education? MODERN SALON Media and Texture Media will have a special texture stage and exhibit area at America’s Beauty Show, March 3-5 at McCormick Place in Chicago (americasbeautyshow.com).Texture experts from our sponsors will bring Texture! to life on stage.

Remember, a stylist who can handle any type of texture — for cuts and color — is an invaluable resource to a frustrated client.

Read the digital edition!

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Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

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