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NaturallyCurly Teams with Modern Salon to Help Stylists

by Michelle Breyer on Monday, January 25, 2010

Do you wish more stylists took an interest in working with waves, curls and kinks? We do, too.

That’s why the NaturallyCurly and CurlStylist teams were thrilled to team up with Modern Salon to create the first venture of its kind: Texture! Texture! includes information for the consumer and the professional, both online and in a special supplement to provide the latest information on how to work with texture.

Our collaboration launches with a special supplement in the February issue of Modern Salon, as well as with continuous content on NaturallyCurly.com, CurlStylist.com and ModernSalon.com. We also are coordinating a live event at America’s Beauty Show on March 28 showcasing some of the top curl experts in the country, including Ouidad, Hair Rules’ Anthony Dickey, Jonathan Torch from Curly Hair Solutions, Titi and Miko Branch from Miss Jessie’s and Mahisha Dellinger from CURLS.

The content is rich in tips, insights and inspiration to help stylists best serve clients with curly hair, including innovative products, resources and education to help stylists grow their texture business.

Both Modern Salon and NaturallyCurly believe texture is a trend that’s here to stay.

NaturallyCurly.com recently surveyed our members about stylists’ knowledge in working with curly or textured hair. Then, MODERN SALON asked stylists similar questions for comparison. Here’s what “she said” and “you said.”

Expertise

Consumer: Do you consider your stylist a curl expert? 68% yes
Stylist: Do you consider yourself a curl expert? 60% yes

Training

Consumer: Do you know if your stylist has had special curl training? 58% no
Stylist: Do you have special curl training? 66% no

Styling Tips

Consumer: Does your stylist provide training on how to style your hair? 65% yes
Stylist: Do you provide curly hair clients with advice on how to style their hair? 98% yes

Products

Consumer: Do you look to your stylist for product recommendations? 62% yes
Stylist: Do you recommend special products to clients with curly hair? 98% yes

Fast Fact

Consumer: 56% visit the salon every 6-12 weeks (more frequently than national average).
Stylist: The majority report that 20% - 50% of their clientele has curly hair (a significant market share).

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

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