Salon owner and cutting expert Anna Craig offers tips on running your business.
Ron King, L'Oreal educator, writes about his "easy-wear" philosophy.
Globetrotter Antonio Gonzales got his start doing his sisters' hair in Trinidad.
Ivan Zoot addresses haircutting.
How to Become a Texture Expert
by Rachel Peters on Monday, February 1, 2010
You know textured hair is an emerging market and you want to be a part of it — you want to offer your curly haired clients the very best service. But because your cosmetology school gave scant attention to curly hair and its special needs, how do you become an expert in textured hair?
Experience, of course, goes a long way. The best way to learn is to practice and try new things. Tina Huff of Burnham, Pennsylvania, says, “I learned to cut curly hair by watching videos, going to educational classes offered through my salon, and by practicing on a few of my friends.” Practicing on curly friends, clients, and other stylists can be a tremendous learning tool.
Curlies know more than anyone what works on their hair. Another great tool is the Internet. Now, it’s easy to check out instructional videos on YouTube and CurlStylist.com. Some hair care companies offer tutorial videos on their websites or on DVD. Check with your salon owner to see about purchasing some educational materials or buy them together with a few other stylists. Educational videos are a great investment, boosting your level of knowledge and confidence. Another great way to learn is to pay attention to what other more experienced stylists in your salon are doing. Think of it as a free, live tutorial from an experienced expert.
Similarly, pay attention to what newer stylists are bringing to the industry. Techniques, both old and new, are equally valuable to all stylists. Don’t be afraid to ask questions and advice.
Continued education classes are beneficial and often required for working hair stylists and professionals. Classes can serve to refresh stylists’ knowledge of older techniques and can introduce newer, cutting-edge styles to the hair styling community. Specialty certifications can offer more specific education within the parameters of texture, ethnicity, or other hair type.
Ouidad
Award-winning stylist Ouidad, has become an expert in the art of working with curls. After developing trademarked cutting and styling techniques, she began to share her knowledge with other stylists. Ouidad Curl Certification classes are held at Ouidad’s flagship salon in New York City, NY. These intensive classes take two days to complete. Each day of training consists of close observation and hands-on technical education. One stylist will go through five models over the course of the class. All stylists are expected to show mastery of the Ouidad methods of styling and cutting in order to become certified. After passing the test, stylists can expect raise their prices; $95 for a haircut and style, $65 for a style alone. In order to be considered for her classes, Ouidad advises that your salon be at least five years old and cater to curly haired clients. Retail and client demographic information are expected as well as the completion of confidentiality and non-compete agreements. Visit ouidad.com If you or your salon is interested in applying for a Ouidad class.
DevaConcepts
DevaConcepts is an internationally known hair care company that has developed a hair care system specifically for curls and waves. Deva offers cutting, coloring, and styling “Curlaboration” classes to stylists throughout the year at their Devachan Salon in New York City, New York. Stylists should expect to pay $395 for the one-day course – lunch and a mannequin head are included. Stylists will become proficient in dry cutting and the Deva color technique, Pintura and become a “Deva-inspired stylist.” If a salon becomes a Deva-inspired salon and carries Deva products, Deva will send an educator to offer continuing education to its stylists. If you or your salon owners are interested in applying to Deva’s continuing education classes, or to see if you can carry Deva products in your salon, visit devaconcepts.com
Curlisto Systems
Christo of Curlisto Systems learned about styling curls in Greece where 90% of women have curly hair. After developing his own techniques like the “smart light” coloring technique and the “Curlisto Method,” Christo went on tour with beauty trade shows to share his knowledge with fellow salon professionals. He has also developed his own line of products for curly hair and teaches the best way to use them on your clients. You can catch Christo at the next International Beauty Show (IBS) and online at shop.curlisto.com.
General Education
Several major hair care companies offer excellent classes for stylists looking to boost their knowledge and rack up continued education hours. Bumble and bumble and Redken, among others, offer cutting and coloring classes covering all hair types and textures. Straight, wavy, and curly techniques are usually taught at flagship salons throughout the U.S. Despite the lack of curl-specific education, these companies still offer helpful and beneficial technical education to stylists. Their certifications can still boost your resume and allow you to charge more for specialty services.
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Business Building Techniques Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top. Geno Stampora, Stampora Consulting Inc. |
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