Adding Value to your Client’s Visit – L’ANZA Ultimate Treatment

by Staff on Monday, November 9, 2009

Going to the hair salon is an acceptable luxury. In today’s economic uncertainty not everyone can justify spa services every six weeks, but a professional cut and color is often a non-negotiable must. And as clients tighten belts and space out salon visits, the time spent in their stylist’s chair is truly the only time they get to pamper themselves. Today’s client looks to their stylists to go beyond just the traditional cut and color — they want to leave the salon looking and feeling their best.

Deep conditioning treatments and systems that address the hair’s texture and vitality can offer a spa-like experience and provide an incredible added value.

One such treatment is the L’ANZA’s Ultimate Treatment. This simple, 3-step customized healing service utilizes the most advanced technology to restore maximum health and shine to the hair. This in-salon only service takes 10 minutes and allows stylists to customize the treatment based upon the client’s particular hair type, condition or desired service.

Step 1: Detoxifying Shampoo This extra gentle formula is sulfate-free and contains natural Gugo Bark to create rich, abundant lather. It is EDTA free, and uses only natural Phytic Acid derived from organic rice to make a mild, yet highly effective chelator.

Step 2: Deep Treatment This nutrient infuser and power boost activator is a high-tech delivery system that transports healing actives deep into the hair’s cortex for unsurpassed results. This step is supplemented with potent healing actives and nutrients from one of the three Power Booster Additives.

Step 2a: Power Booster Additives allow the professional to mix and customize formulas for each client’s own needs.

• For weak, fragile hair, the Strength Power Booster contains potent doses of proteins and amino acids to boost strength and reduce hair breakage
• For dry, depleted hair, the Moisture Power Booster infuses abundant humectants, emollients, lipids and essential fatty acids to improve softness and shine.
• For fine, thin hair, the Volume Power Booster provides the necessary vitamins, essential minerals and structural modifiers to build noticeable body and volume.

Step 3: Power Protector The final step to lock in nutrients and protect against damaging elements, such as heat, chemicals, friction, pollution and UV rays.
The results are immediate and remarkable. For the client, the Ultimate Treatment introduces customers to the amazing benefits of healing, resulting in shiner, healthier, younger-looking hair. For the salon and salon professional, the Ultimate Treatment dramatically improves service results, enhancing client satisfaction and encouraging repeat business.