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Make Money & Get Creative with TIGI copyright©olour

by Advertorial on Tuesday, February 14, 2012

Business basics for a salon are easy: market to the right customer and then keep that customer happy with good stylists and products. Done and done. But the financial basics behind a successful salon can be fleeting.

After all, when you finally get the clients you want, you want to make sure that you keep them happy. Often, that means expensive products and low turn-around which equals no profit. Running a business isn’t easy, especially one that is as client-focused as salons. Of course, if you stay up on the trends and are smart about what you buy, what you stock, what you use and who you hire, the pay off can be big for both the client and YOU (shocker!).

Cashing in on Color

To help on the color front, TIGI is introducing its new copyright©olour, a fully intermixable collection of shades individually crafted to use alone, mix and match or layer and blend to create your own personal coloring palette. Get this: because of the limitless color options due to the intermixability, there are fewer skus to stock and more colors to offer. Insert cash register sound here.

Of course, the product doesn’t just save you space and money, it allows you and your stylists to get creative and give your clients exactly what they want. You will no longer be caged by rules and shade options, and you can now create custom shades for clients and ensure 100 percent predictable results. Think it is too good to be true? Well, with a line that allows you to mix permanent tint with demi-permanent, demi-permanent with a 40 volume activator, high lift tint with permanent tint or permanent tint with an 8.5 volume activator, the sky is the limit on where your color creations can take you and your clients.

Because we know that numbers speak volumes next to words, we asked TIGI to pull some for us after we asked what the benefits for this would be for every colorist.

• Increased consistent coverage by 2x
• Enhanced color by 26 percent
• Improved wearability by 16 percent
• Improved combability by 5x
• Improved conditioning by 21 percent
• Percent alkalinity vs. competitors: 12 percent to 32 percent

So, back to the basics, TIGI copyright©olour is a pioneering innovation for infinite color creativity. Having the ability to intermix all TIGI copyright©olour crème emulsion products has resulted in a highly compact range being created, yet still with the capacity to create limitless color creations.

Overall, you lower your stock and increase your profit while allowing your stylists to express their creativity and provide your clients a coloring experience that no other salon can match. Now that’s a business basic.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

Top Tips for Businesses