When we set out to define our educational goals, top priority was breaking through molds and establishing a new way of communicating with hairdressers. We were tired of the typical collections shot by a third-person camera from an unhelpful angle or peering over the stylist’s shoulder. Our goal was to take it further and tap into what the hairdresser was seeing, doing and feeling as they styled. Enter: the GoPro Hero3+ camera. It started out as an idea, but once we started playing with the camera, utilizing the GoPro app, and watching as our Lead Style Expert Amanda Diedrich brought styles to life, we knew hairstyling videos would never be the same.
The entire collection of videos shot for our fave4 GoPro Series was shot entirely in first-person. The hairstylists can follow along with every movement intuitively seeing and understanding the style as it takes shape. We’ve named our GoPro camera “Eddie” and fondly refer to him as our Educational Assistant, because he’s been instrumental in defining what sets fave4 professional education apart from all others.
With over 5 Million YouTube hairstyling videos, there had to be a dynamic way to capture an audience - for us, Eddie is that way.
The first tutorial released is a knotted fauxhawk with a boho vibe. The inspiration was to take what’s trending right now: braids and textured hair, combine it with our fan-favorite Texture Takeover hairspray, and create a statement look that can also be converted into a more structured updo.
New tutorials uploaded weekly! Subscribe at youtube.fave4.com to see the entire collection as it is released.
Alarmingly, the majority of salon waste such as hair color and foils, ends up down the drain and into our water supply or in the trash and headed to a landfill. George the salon Chicago is combating the toxic effects of beauty services by starting a new program that recycles & reuses 95% of their total waste. Please see more information on this below along with 3 scary salon waste facts.
George the salon Chicago Now Recycling 95% of Salon Waste with New Program
Once considered garbage, leftover hair, foils, color tubes, paper, plastics, and liquid chemicals will now be recycled and reused at this Chicago salon
While some industries have access to paid recycling for paper and plastic, the bulk of salon waste – hair, metals, excess chemicals, and much more – has always been destined for the trash bin and sink.
In an effort to change this alarming fact and significantly reduce their environmental impact, George the salon Chicago is proud to begin a new comprehensive recycling / reuse program, ensuring 95% of their waste is reprocessed. This program founded by Green Circle Salons will redirect daily waste like hair, foils, color tubes, paper, plastics, and liquid chemicals out of our water streams and landfills, creating environmental accountability in the beauty industry. Now with each salon visit, clients of George the salon will contribute to local and international community development, as well as environmental research and innovation for a healthier planet.
Did you know hair when placed in garbage bags will mummify, continue to fill our landfill, and give off methane gas?
George the salon will now be diverting all hair out of landfills and into other more sustainable projects. Green Circle Salons, in connection with various partners, is looking at ways that hair can play an important role in a number of commercial applications. It’s exciting to know that hair can be used on our oceans to help in oil spill cleanup and recovery projects.
Did you know that currently all aluminum foils and color tubes are not being recycled and are sent to landfill?
Recycling aluminum uses roughly 5% of the energy required to create virgin aluminum from bauxite. 95% of all aluminum can be recycled over and over again, including the foils and color tubes that are used in salons across North America. Now properly recycled, this will help to reduce the need for more landfill space, reduce our dependence on non-renewable resources, and decrease the amount of toxins going into our landfill sites.
Did you know that all excess chemicals including color, perm solutions and ammonia get rinsed down the sink into our water stream?
This is the ugly truth of the industry. Our solution will be to send all excess color waste to a hazardous waste facility where they will be incinerated to produce clean energy!
Tyler, TX — Tyler, TX — Devacurl is getting back to its curly roots in June with the premiere of Curls Night Out – a live celebration of curl culture that will tour the country.
DevaCurl - one of the top haircare brands for waves, curls and coils - kicks off the National Tour of Curls Night Out 7 p.m. June 17th at the Liberty Theater in Tyler, Texas with the event. The night will combine entertainment, inspiration and education, featuring curly celebrites, stylists and curlies. Stylists will receive special Deva-green lanyards to help them connect with curlies in the community.
“It’s a natural extension of everything DevaCurl has always believed in – being curly is something to celebrate and be proud of,” says DevaCurl President Colin Walsh.
DevaCurl will host two more Curls Night Out events in the fall, and will move to 10 to 15 cities in 2015. The tour will culminate in a huge curl gathering – a “curlapalooza” - where thousands of curlies will be able to celebrate and connect.
Tyler - a city of 100,000 people in Northeast Texas - may not seem like the most likely place to host the premiere of Curls Night Out. But Walsh says “Why not Tyler?”
Curls Night Out presenters include Michelle Breyer, co-founder and president of NaturallyCurly.com; Shai Amiel, world-renowned celebrity “Curl Doctor;” Dr. Lew Losconey, motivational speaker with a phD in Psycurlogy; and Stevie Jo Rosenbalm, a Top-20 finalist on the latest season of The Voice.
“Being curly can feel like a solitary challenge and existence,” Walsh says. “The reality is that it’s something to share and celebrate. At Curls Night Out, people will have a chance to meet curl icons, share curl stories and embrace curl culture.”
“We want people to take away from this the notion that being curly is one of the most exciting and inclusive communities,” Walsh says. “Being curly is an incredible gift to be celebrated, envied and expressed – not something to hide, control or constrain.”
Help Raise Awareness and Funds to Stop Domestic Violence this October
Phoenix, AZ (August 30, 2013)– October marks Domestic Violence Awareness month and highlights an issue that continues to affect countless women, men and children. As one of the Professional Beauty Association’s (PBA) main charitable outreach efforts, PBA is calling on beauty professionals and salons to support the CUT IT OUT: Salons Against Domestic Abuse program by participating in the CUT IT OUT “Give The Power Back” Drive to help raise awareness and funding to stop domestic violence. Salon professionals in particular have the extraordinary opportunity to give hope and help to clients and co-workers who are in abusive relationships.
While CUT IT OUT is an ongoing effort that builds awareness through complimentary display materials and trains salon professionals to recognize warning signs of abuse and safely and confidentially help clients, colleagues, friends and family find local resources for help, the Give The Power Back Drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to highlight how domestic violence is still an issue that affects many. Fundraising suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. Pins with purple awareness ribbons from Great Clips®, a premium sponsor of the CUT IT OUT program, are also available and can be sold as an additional way to raise funds. PBA recommends participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT. Those who cannot participate in October can still donate directly to CUT IT OUT throughout the year.
To help beauty professionals and salons in their fundraising efforts, CUT IT OUT will provide a complimentary “marketing toolkit” upon registration with a customizable press release, flyer and donation cards to help market efforts to their clientele and the community. Complimentary CUT IT OUT posters and safety cards are also included, which can be displayed in the salon and include the national domestic violence hotline number for those affected by domestic violence to call for help. (The CUT IT OUT posters and safety cards can also be ordered for free at any time during the year.)
Participation is simple and can help save a life. To learn more and register, visit www.probeauty.org/endabuseor email CUTITOUT@probeauty.org. The Great Clips® pins, made of high quality steel and available in gold or silver can be ordered by calling 800-999-5959 or emailing firstname.lastname@example.org. Pins are $1 and Great Clips will pay for shipping. No order minimum.
About PBA Charities:
The Professional Beauty Association (PBA) believes strongly that every member has the power to make a difference. Through our Charitable Outreach programs and partnerships, we seek to engage professionals in giving back to their industry and communities. Along with our Charitable Outreach programs, PBA provides our members with Government Advocacy, Signature Events, Education, Research and Business Resources. Visit probeauty.org for more information.
The hottest television network launching this fall isn’t on cable–it’s in the salon! The Beauty Media Network (BMN) celebrates its official kickoff of the BE BEAUTIFUL Salon Tour on Monday, September 30th from 8 -11 p.m.at do at The View in Atlanta, GA. This exclusive network of in-salon programming provides the most exciting content on beauty, fashion, healthy eating, fitness and more to style enthusiasts nationwide via proprietary BMN monitors and media players, allowing salons and consumer brands to turn regular TVs into target marketing powerhouses. Presented by BASIC Hair Care and Motives for LaLa, the kickoff party will immerse attendees in the full BMN experience through do’s 360-degree multimedia capabilities, showcasing BMN’s new programming throughout the venue.
This mix-and-mingle affair will convene Atlanta’s salon professionals, beauty brands, industry elite and local media to celebrate BMN’s programming expansion while learning more about this innovative new media channel exclusively for salons, nail shops and spas.
“BMN is a about providing salons, and their clients alike, with thelatest in HOT fashion content, beauty and hair tutorials, celebrity photo shoots, music videos, movie trailers and more!” states Kim Cones, President and CEO of the Beauty Media Network. “At the same time, BMN’s platform incorporates salon programming, showcasing salon social media pages, stylist specialties, stocked retail lines and salon events and promotions that ultimately makes BMN an always-present salesperson that keeps salon clients engaged.”
Salon and beauty industry professionals will get to experience BMN’s innovative technology firsthand at the BE BEAUTIFUL Salon Tour kick-off party while also being the first to see BMN’s new programming, including programs from:
celebrity makeup artist Mia “Mimi” Johnson,
celebrity photographer Drexina Nelson,
textured hair styling portal NaturallyCurly.com,
fitness and nutrition expert Andrea Riggs, and
sponsored content by BASIC Hair Care, Motives for LaLa and Princess Hair Shop to name a few of the new, featured programs.
Following the kick-off event onSeptember 30th, six of Atlanta’s most high-end salons will extend the BE BEAUTIFUL Salon Tour celebration from October December 2013 in their establishments. Open to both their existing clientele and the general public, the salons’ events will feature themed parties introducing the new salon programming on BMN monitors, new beauty related programs from content partners and sponsors, along with live pop-up shops hosted by Princess Hair Shop, Motives for LaLa and BASIC Hair Care System.
Participating Tour salons andsalon party dates include:
The latest edition of Texture! by Modern Salon is now available online here.
Get in on the income-building opportunities! No longer a supporting player, texture has staked out a starring role at the salon.
Remember when you could barely find an established brand that carried even one product targeted to curly hair, much less an entire line? Times have changed! At CosmoProf this year, every brand had a texture focus. Brands that have been emphasizing volumizing formulas over products for curlies are starting to reverse that priority.
Follow the money? Yes! It’s just a matter of dollars. Brands are taking the texture category increasingly seriously because services and products for curly clients generate income. Curl-refreshers are rising to become top-selling products along with products that manipulate texture through defining and reforming the curl.
It’s still early enough in this texture renaissance for you to position yourself and your salon as texture trendsetters. Education is key, to learn not only how to cut and style all hair textures, but also how to provide services that dramatically change texture. This season, even updos are showing texture! The category includes smoothing services, but more and more artists and educators are talking about perming services, too, as straight-haired clients are beginning to put texture on their wish list. It’s also essential to update your knowledge for clients who want to transition from relaxing services to a natural look.
With formulas “teasing out” different textures, product knowledge is more important than ever. Clients are dependent on your professional eye to prescribe products that will nourish their individual texture and deliver the look when they do it at home.
Want to add texture dollars to your business? This issue of Texture!, a twice yearly collaboration between MODERN SALON and TextureMedia, offers an A-to-Z guide on how to become part of this lucrative conversation. Join up!
This year’s annual Paul Mitchell® Gathering theme is I’MPOSSIBLE, because EVERYTHING is possible when you partner with John Paul Mitchell Systems®! TextureMedia will be joining the Paul Mitchell family of artists and industry leaders to jumpstart our creativity with new ideas, techniques and products.
The Gathering will include phenomenal, inspirational main stage presentations to help stylists custom create their learning journey by selecting four advanced hands-on workshops featuring all aspects of design, artistry and business.
This is a chance for stylists to network, party, play, learn…it’s ALL possible! Owners and managers can choose interactive business classes that include leadership, marketing, social networking, finance, merchandising and general business development strategies.
The Gathering will get off to a high-energy start with a live performance from Vintage Trouble, an up-and-coming blues-rock band that opened for The Who and Rolling Stones just this year. The Grand Opening event will host a sold-out audience of over 3,500 salon professionals at Caesars Palace in Las Vegas. But if you’re not attending, you can still participate!
Paul Mitchell is LIVE streaming The Gathering’s Grand Opening, as well as the Grand Finale show on the following day.
It’s easy to tune in:
1. Visit www.pmgathering.com from your home computer or mobile device at showtime
• Grand Opening: Monday, August 12 at 9am PT/12pm ET
• Grand Finale: Tuesday, August 13 at 3:45pm PT/6:45pm ET
2. Click on the PLAY BUTTON
3. Engage with us on Twitter by following @PaulMitchellPro and using hashtag #PMGathering
Allen Ruiz Captures NAHA’s Top Honor, Hairstylist of the Year for Second Time
Phoenix, AZ (July 14, 2013) —The North American Hairstyling Awards (NAHA), a Professional Beauty Association (PBA) event and the most prestigious photographic hairstyling and beauty competition in North America, is pleased to announce the winners of NAHA 2013. The winners were recognized July 14, 2013 during a star-studded ceremony held at the Mandalay Bay Resort & Casino in Las Vegas. More than 3,000 beauty professionals attended, along with tens of thousands of viewers from across the world who tuned in to watch the live streaming broadcast on modernsalon.com.
NAHA’s top honor, Hairstylist of the Year, was presented to Allen Ruiz, from the Jackson Ruiz Salon in Austin, Texas. This is Ruiz’s second NAHA Hairstylist of the Year honor, making him only one of three hairstylists that have achieved this honor more than once.
NAHA honors artists in 14 distinct categories, including an award for Makeup Artist of the Year. For the 2013 competition, PBA introduced the Men’s Hairstylist of the Year category. The NAHA 2013 winners in their respective categories include:
Master Hairstylist of the Year: Dimitrios Tsioumas, Mizu New York, New York, NY
Hairstylist of the Year: Allen Ruiz, Jackson Ruiz Salon, Austin, TX
Newcomer Stylist of the Year: Jeremy McDougle, Lunatic Fringe Salon, Salt Lake City, UT
Avant Garde:Matt Swinney, Evolution, Minneapolis, MN
Contemporary Classic:Geno Chapman, Julian August, Los Angeles, CA
Haircolor: Sue Pemberton, Sue Pemberton LLC, Henderson, NV
Editorial Stylist of the Year:Sherri Jessee, Sherri’s Hair Salon, Bristol, VA
Men’s Hairstylist of the Year: Matthew Morris, Matthew Morris Salon and Skincare, Denver, CO
Student Hairstylist of the Year: Stormie Roberts, Eric Fisher Academy, Wichita, KS
Make-Up Artist of the Year: Katy Albright, Katy Albright, Waxhaw, NC
Texture:Anthony Cress, Studio 4 Salon, Newport Beach, CA
Salon Team of the Year: Lunatic Fringe Salon, Salt Lake City, UT
Salon Design: Mitch Men’s Salon, Normal, IL
Salon MBA: Neroli Salon & Spa, Milwaukee, WI
NAHA Red Carpet Highlights: NAHA continues to garner more and more celebrity recognition with each show. This year proved no exception. Finalists and attendees mixed and mingled with other guests and celebrities on the red carpet, including NAHA 2013 host Mario Lopez, and visitors Pamela Anderson and Dita Von Teese.
Awards Ceremony & Artistic Presentations: This year marked 24 years of the NAHA Awards Ceremony. In addition to the presentation of the awards, the high-energy event featured artistic presentations from Aveda, KAO/Goldwell and Dimitrios Tsioumas, recipient of the 2012 Hairstylist of the Year NAHA.
This was also a great night for Dimitrios Tsioumas. The People’s Choice honor went to Master Hairstylist of the Year winner Tsioumas of the Mizu New York salon in New York, NY. NAHA attendees and viewers were asked to select their favorite in the Master Hairstylist of the Year category via text.
Special Honorees: Renowned actor, author, entertainment journalist, producer and father Mario Lopez was this year’s recipient of the PBA Beautiful Humanitarian Award for his outstanding contributions to an array of charitable causes, including the Boys & Girls Clubs of America, Children’s Hospital Los Angeles, Community Youth Athletic Center of Chula Vista, Jameson’s Army, and Padres Contra el Cancer. Lopez also hosted the 2013 NAHA Awards Ceremony.
Judging: NAHA continues to draw from a diverse and internationally renowned list of hairstylists and makeup artists from around the world. Judges included Vivienne Mackinder, five-time NAHA award winner, founder of HairDesignerTV.com, and editor-in-chief of MOD magazine;Tabatha Coffey, author, stylist and host of Bravo’s Tabatha’s Salon Takeover; Nicholas French, renowned UK stylist, author, and speaker; and Damien Carney, prominent beauty industry educator, founder of hairstyling academy Damien Carney London, and NAHA finalist along with many other top hairstylists from around the world! Via a blind judging process, entries were narrowed down to five finalists per category, and only one winner in each category was chosen.
New for NAHA 2014:2014 will mark NAHA’s 25th anniversary, making it the longest running professional beauty competition. PBA and the NAHA committee will showcase the history of NAHA and what they have meant to the professional careers and lives of so many talented hairstylists throughout the years. The 2014 NAHA Awards Ceremony will no doubt be filled with even grander artistic presentations and the biggest names in the professional beauty industry.
Hosted by Cosmoprof North America (CPNA),PBA Beauty Week is North America’s largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. PBA Beauty Week will be held at the Mandalay Bay Resort & Casino in Las Vegas,July 13 - 16, 2013. Following is an overview of some of the great events, classes and what to expect during this exciting week of beauty. Get tickets and info for all atwww.probeauty.org/beautyweek.
ThePBA Regional Salon Summit is a one-day event designed for salon/spa and beauty professionals who want to explore the current trends and the best practices for their businesses and careers. There will be multiple speakers and classes to provide education, business development support and networking opportunities. The event will take place on Sunday, July 14, 2013 from 10:00 a.m. - 5:00 p.m. at the Mandalay Bay Resort & Casino in Las Vegas, NV.
The 2013 PBA Business Forum will explore current PBA initiatives and reveal more about what’s to come in the year ahead. Famed author, entrepreneur and media mogulArianna Huffington will be the keynote speaker for this event. Huffington, a successful entrepreneur and business leader who has triumphed in a turbulent economy, will demonstrate to audiences how difficult times can be turned into an opportunity for growth-both personally and professionally. She will address the PBA Business Forum on Sunday July 14, 2013 at 7:30 a.m.
North American Hairstyling Awards (NAHA) will feature renowned actor, author, entertainment journalist, producer and fatherMario Lopez as host of the 2013 ceremony. Lopez will also receive the 2013 PBA Beautiful Humanitarian Award honoring his charitable initiatives which include raising awareness and funds for causes that support the positive and healthy development of children and young adults. Lopez, who is a part of most every red carpet, mega-event in the entertainment industry and has co-hosted such events as the Miss America pageant, will no doubt lend his experience, charm and wit to this year’s event. The 2013 NAHA Awards Ceremony will be held Sunday, July 14, 2013 at the Mandalay Bay Resort in Las Vegas, NV.They will also be carried live onwww.modernsalon.com/naha.
PBA CEO Round-Table: The Indie Brands -With the salon sector once again showing signs of growth, opportunities are ripe for innovative brands to develop distribution and maximize their spotlight. The CEO Round Table will feature key decision makers from independent professional salon brands who will share insights on building distribution platforms and competing in the marketplace. This panel will take place onSunday July 14, 2013 from 4:00 - 5:30 p.m.
It’s All in the Details: A Legislative Update -The beauty industry has seen dramatic changes with legislation over the past 3 years. A change in the current laws can impact everyone working in the industry – manufacturers of private label, contract manufacturers, suppliers and distributors. The top 3 beauty associations – ICMAD, PBA and PCPC - have collaborated to help salon/spa and beauty professionals learn about areas to plan for in their own businesses and careers. This event is on Monday, July 15, 2013 from 11:00 a.m. – 12:30 p.m.
The Professional Beauty Association (PBA) Beauty Week, the industry’s hottest, most inclusive beauty event, is excited to announce a sizzling celebrity line-up this July 13-16 in Las Vegas. Recipient of the 2013 Beautiful Humanitarian Award Mario Lopez hosts the famous North American Hairstyling Awards (NAHA), and media mogul Arianna Huffington inspires as the 2013 keynote speaker.
Lopez achieved celebrity status as a young man and is most well known today as host of Extra and MTV’s America’s Best Dance Crew. He is deeply involved in the Boys & Girls Clubs of America (BGCA), among other charitable initiatives. Lopez’s charisma, personality and infectious energy will undoubtedly add to the excitement of the NAHA 2013 Ceremony, while his charitable works make him the perfect recipient of the Beautiful Humanitarian Award.
As the president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, author of thirteen books, and two-time inductee on TIME Magazine’s list of the world’s 100 most influential people, Huffington is truly an icon in the media and business world. During her keynote address, From Politics to the Board Room: Fearless Leadership, Huffington will discuss how difficult times can be turned into an opportunity for growth both personally and professionally.
The Education Heats Up at PBA West Coast Regional Salon Summit
Looking for some inspiration? PBA’s Regional Salon Summit delivers! New to PBA Beauty Week’s already impressive line-up of events, the PBA Salon Summit is a one-day traveling event designed specifically for creative leaders in the salon/spa industry. Learn insights on industry best practices, current trends, and tried-and-true strategies to implement in your business and/or station immediately.
2013 West Coast Speakers and Topics
Living Life on the Edge, Where the Results Are
with Matthew Fairfax, Principal of Northern Torch Consulting
Is your career where you want it to be? How about your life? Get ready to create new strategies to expand your comfort zone, add more excitement to your life, increase your earning potential and become the person of your dreams.
Social Media and Salon Business
with Kelly Ehlers, Owner of Evoke Brand Strategies
Get a break down on the world of social media for a better understanding of how to build and leverage social platforms to grow your business and engage with clients. Implement a simple social strategy, create successful campaigns and get your team involved to drive business. Attendees receive $100 off their annual subscription to Style Sync! Go to StyleSync.me and enter offer code PBA13 for details.
Leadership In the Age of TOO
with Tom Kuhn, Creator of Q Program and The 2 to 10 Project
Achieve extraordinary growth and higher income through small actions with big impact. Tom shares tips, success stories, and best practices from his Q Program for Salon Leaders to help you meet the unique demands of business today.
Get Real About Your Business and Bottom Line
with Julie Piantadosi
Get the knowledge, tools, and know-how to look at their business from a pure dollar perspective with up-to-date benchmark industry standards that once implemented in your business will dramatically increase profit.
PBA Government Affairs Panel and Update
Get informed on the issues and legislation relevant to you and the industry as a whole. Topics include the threat of deregulation, FICA Tax Fairness Legislation, and the PBA State Captain Program.
PBA Beauty Week, produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America, continues to grow and aims to offer industry professionals opportunities to learn, network, and develop their companies and careers. For pricing, tickets and a complete schedule of PBA Beauty Week events and speakers, visit probeauty.org/beautyweek.