Support The Project Ladybug Fund With a Red Hair Extension

by Libbi Bosworth on Friday, May 13th, 2011

Dina Manzo founded The Project Ladybug Fund, which helps sick children.

The Project Ladybug Fund, founded by Dina Manzo of HGTV’s Dina’s Party, formerly of Bravo’s “The Real Housewives of New Jersey,” has been enriching the lives of seriously ill pediatric patients and their families since 2007. Through a number of ongoing initiatives including day trips, birthday parties and financial assistance to families in need, the organization has performed miracles for patients in the children’s hospital. In partnership with SHE by SO.CAP.USA Hair Extensions, and as part of Ladybug Month, The Project Ladybug Fund has launched Lucky Locks. From May 1 through June 7, supporters of the cause may visit participating salons to receive a single red hair extension for a donation of $10.

“My work with St. Joseph’s Children’s Hospital, Sloan-Kettering Memorial Hospital and Chicago’s Comer Children’s Hospital is incredibly important to me and without the support of others, none of it would even be possible. I hope women will take part in Lucky Locks and sport a red extension like mine!”

Lucky Locks will allow supporters of The Project Ladybug Fund opportunity to show their commitment to, and raise awareness for, this incredibly deserving cause. With red hair extensions generously provided by SHE Hair Extensions by SO.CAP. USA, supporters may visit a participating salon and receive a single red extension for a donation of just $10, which also includes removal of the extension at a later date. Check here for a list of salons participating in Lucky Locks.

“SHE by SO.CAP.USA Hair Extensions is proud to work with Project Ladybug and the Lucky Locks initiative. We hope that by offering professional salon hair extensions in exchange for a charitable donation, we are providing salon clients with a fun, fashionable and trendy way to show their personal support for such an important cause,” says Ron Cardillo, Sr., President of SHE by SO.CAP.USA Hair Extensions. “Our Lucky Locks red hair extensions will have people asking questions and help raise awareness not only of the fundraiser but of the vital services Project Ladybug provides to young patients.”

HARPO Hairstylist and Salon Owner Raises $5,700 for Charity

by CurlStylist on Thursday, March 24th, 2011

George Gonzalez

George Gonzalez, HARPO celebrity hairstylist and owner of George The Salon in downtown Chicago, opened his doors and heart to the On Your Feet Foundation (OYFF) by donating his salon services and space to raise money for this nonprofit organization. OYFF is dedicated to providing personal support to birthparents to help them get “back on their feet” after making an adoption plan for their child. This small not-for-profit foundation gained national recognition after one of their retreats, a weekend in Michigan City, Indiana, run by birthmothers for birthmothers, was featured on the MTV TV series “Teen Mom.”

Attendees enjoyed haircuts, color and styling sessions with George The Salon’s top stylists with a $100 donation for each service provided. $5,700 was raised during this 3-hour charity fundraiser, an accomplishment owner George Gonzalez is honored to contribute to.

“Having a business gives me a platform to do what I feel is necessary in order to give back to my community. George The Salon’s main focus is on helping victims of domestic violence regain self-esteem,” explains Gonzalez.

“I know firsthand what domestic violence does to a woman’s sense of self. As a child, I witnessed my mother abused by my former step-father and I watched her struggle with her own sense of worth. Whether a woman’s self esteem is damaged due to another person or a difficult situation, I find it is important to support organizations that can provide the resources they need to improve their lives.  When I heard of what OYFF did for birthmothers—women who for a number of reasons place their children with adoptive families—I wanted to help. I have been blessed with the talent of making women feel beautiful and I want to share my gift with as many woman as I can.”

ABS Chicago: Day Two

by Megan Dorcey on Monday, March 14th, 2011

Our feet hurt and our heads are full of inspiration and new ideas to bring into our business. You could say that ABS Chicago 2011 was a success.  Not only did we fall in love with the platform artists at Farouk’s stage, but we found new and exciting companies that are going to be on our radar this year.

Yesterday was an amazing day, jam-packed full of floor time, the NaturallyCurly & Modern Salon Texture! panel, and spending some quality time with brands like Schedulicity.  We are inspired by this company that understands what a stylist needs as far as an online booking system, and wants to give you the information and tools to keep clients happy.  We will be sharing more on this new online booking company very soon!

The Texture! panel was a huge success, drawing a full crowd of curl stylists from across the country.  We were so happy to have Hair Rules, Ouidad, Mizani, Deva, GK Hair, and American Crew there to share their knowledge and host demo’s to give a little education to our stylist community.  It was definitely an educational day, allowing stylists to ask some of their own texture questions and learn more about the different styles and methods of cutting and styling curly hair.

We are so lucky to be able to participate in ABS Chicago and always walk away with more knowledge, inspiration, and new friends each year!

The Ouidad booth

People, people everywhere

Win American Crew Products for Curly Men

by Michelle Breyer on Tuesday, February 15th, 2011

Enter now to receive (4) full size products of American Crew New Style: Curl Construct, Curl Control, Boost Cream and Boost Powder. To be eligible, you must complete all required fields listed to the right. 1000 lucky salon owners and stylists will receive this new product. (Retail Value of $71.80 USD).

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Create the Celebrity Looks from the SAG Awards

by CurlStylist on Thursday, February 3rd, 2011

Is your client wanting to change up their texture or are they going for a celebrity-inspired hairstyle for their next event? Take a look at tips from celebrity stylists behind the scenes at the SAG awards.

Nicole Kidman

For Nicole Kidman:

Starting with clean hair, David Babaii applied his new favorite must have product called Couture Colour Pequi Oil Treatment to her entire head. It is rich in moisture-restoring antioxidants, Vitamin A, E, proteins and lipids. The Pequi Oil Treatment instantly absorbs and won’t weigh hair down.

Next, he blow dried Nicole’s hair with the IT&Y HAIRFASHION Ionic Dryer that supplies super-fast drying power along with a large round brush to achieve a sleek straight finish. After the hair was dried, he gently back combed the top and sides for volume and then smoothed the surface.

To begin the up-do, he swept the hair gently over creating a faux side-part and brining the rest of the hair to the center back and securing with a band just at the top of the nape. David wrapped the hair into an un-structured Chignon and securing with bobby pins. The secret was not to over comb or smooth the hair but to allow the hair to create a soft natural look. To finish, he used additional Pequi Oil to her bang area to define strands. For added glamour, David added a subtle decorative clip to the side.

How to Make Money, Guaranteed!

by Trash Talk with Anna Craig on Thursday, February 3rd, 2011

Hair has been Anna Craig’s passion since she was 12 years old, this has always been her path in life. In 2001, she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an Artistic Educator for Pravana, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is very involved in her community — holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.

The one way guaranteed to make money and to stay busy at your salon is to be there! Take this little quiz to see if you are on the right track. Answer yes or no to these questions:

1. Do you call in sick at least once a month?

2. Are you late for work?

3. Do you leave early or before the salon closes?

4. Are you always changing and adjusting your schedule according to your social life?

5. Do you run errands or take long lunches during your scheduled work day?

If you answered yes to any of these questions, you need to take a serious look at yourself, because you can only blame you for not working up to your potential. Clients could be calling to book with you right now and if you’re not at the salon, how are you going to service them? So, if you are having issues being at work, here is a simple solution to help you get back on track to make some money and to build your business.

1. Be on time. Arrive 15-30 minutes early every day so you are ready and can start you day out on the right foot. Sometimes clients arrive early and if you are running late or are not ready, they have to sit around and wait for you, and that is not professional. Your hair and make-up should be completely done 15 minutes before your first client. Your client should not have to watch you get ready for work.

2. Schedule your time off at least 3 months in advance. Plan your time off in advance, not at the last minute. This way you do not have to reschedule and shuffle clients around. Clients do not appreciate being moved a day or two before their appointment so you can go on a last-minute vacation.

3. Stay until the end of your shift. This is hard sometimes if you have a slow day your first instinct is going to be to jet out early, but you can miss those last minute walk-ins or call in. And if you start leaving, after a while it becomes habit and next thing you know, you’re leaving early every day and clients start to think you don’t work nights.

4. Stay your entire scheduled shift. It’s very tempting to take a long lunch or to go shopping with friends if you don’t have clients at the time. But resist the urge and stay and hang around; you never know when a client may call the minute you walk out the door. If you are always out of the salon, clients will have a hard time scheduling with you and you miss the money you could make from potential new clients. Your receptionist might not book you as much if you are always gone and running errands. Save your lunches, shopping, errands, etc. for your days off.

5. Don’t call in sick unless you are actually sick. Save those days for when you are actually miserable. If you are always crying wolf that you are sick, your boss might not believe you any more, especially if you are always supposedly sick. Clients don’t appreciate being canceled on the day of their appointment, especially if it’s just for you to play hooky. Be reliable—stylists already have a bad rap for being “flaky,” so show your clients you’re not like that.

Celebrity über-stylist Danilo Helps Mere Mortals Care for Curls

by Michelle Breyer on Monday, January 31st, 2011

Danilo working with a NaturallyCurly community member

Pantene celebrity stylist Danilo has a passion for curls. He loves them in all their forms—from loose waves to tight kinks.

Danilo is very excited about the options provided by Pantene’s new Curly Hair Series, designed especially for waves, curls and kinks. From cleansing to styling to deep conditioning, the products in this line work together to give you repaired, moisturized, frizz-free curls every time. The collection provides a wide range of products to keep curls looking their best.

During a recent video shoot in New York, Danilo provided some tips to keep ringlets looking their best. The ideal style to achieve is the wash-and-wear look that works with your natural texture.

Diffuse your curls
A diffuser is a curly girl’s best friend because it doesn’t have the rapid air movement of a blow dryer that could disrupt the curl pattern. For more volume, flip your hair upside down and diffuse.

Moisture, moisture, moisture
Curly hair has an inherent need for moisture—moisture excites the curl! The Deep Moisturizing Treatment has been a huge hit with curly girls. For maximum results, Danilo suggests working the conditioner into the hair, and then combing it through after it sets for five minutes.

Manage that frizz
To reduce frizz, use a detangler and/or crème throughout the hair, like Light Conditioning Detangler and Anti-Frizz Straightening Crème. You can also fight frizz with a curl enhancing spray or mousse, like Curl Enhancing Spray Gel and Curl Defining Mousse.

Protect your hair from heat damage
Any type of iron works for curly hair, but be sure to protect hair from the heat by using a heat protection spray such as Heat Protection & Shine Spray.

Enhance your curls
If you have some curls that aren’t as tight as others, try finger-curling them. You can also enhance them by using a curling iron.

Pssst!

NaturallyCurly was on site to help with the filming of 4 Pantene videos at the Mark Garrison Salon in New York City. We got four great models - our own curly community members! - with an incredible spectrum of hair. Both stylists - Tippy Shorter and Danilo - were amazing. Danilo is one of the hottest stylists right now. He does Katy Perry and Lady Gaga’s hair as well as such stars as Sarah Jessica Parker and Kate Hudson. He’s very down to earth, and very knowledgeable about curls. He was so good on camera, and really threw in a lot of great tips.

Check out this video from Tippy Shorter using Pantene’s Curly Hair Series products:

More about celebrity stylist Danilo
In-demand stylist Danilo, longtime consultant to Gwen Stefani, has worked with A-list superstars including Lady Gaga, Madonna, Katy Perry, Anne Hathaway, Pink, Christina Aguilera, Faith Hill, Debbie Harry, The Dixie Chicks and Shirley Manson. His body of work includes styling for numerous music videos and America’s Top Model, hosted by Tyra Banks. Danilo has also styled such high-profile events as the VH1/Vogue Fashion Awards and the Super Bowl Half Time Show featuring Shania Twain. A man of many passions, Danilo is involved in multiple charities benefiting AIDS and cancer research.

Help Your Clients Avoid Curl Crush

by Victoria Wurdinger on Monday, January 3rd, 2011

Canadian new wavers Men Without Hats may have had a one-hit wonder singing: “We can dress real neat from our hats to our feet,” but when clients who love their curl head for cold-weather cover, the Safety Dance line most likely to resonate is “Everything out of control.” Now we’re all walkin’ in a winter wonderland, it’s time to address the hat factor. Women who wear hats for living will appreciate the info year ‘round!

You Can Keep Your Hat on

Kate Middleton really knows how to don a hat. Maybe it’s because at London’s Richard Ward Salon, her go-to stylist James Pryce believes that “any great look lies in the cut.” Offsides hat positioning may help, but remember, Kate’s not a naturally curly girl. For those who are, Rod Horton, a Mizani education development team member, recommends starting with a pea-sized amount of Supreme Oil, emulsified and worked through curls to help make hat-crushed hair easier to resuscitate.

“Tell clients with curl to stick with loose-fitting hats,” advises Horton. “They can tuck their curls under without crushing them. An alternative is a wide headband the covers the ears; allow the hair to flow freely above it.”

Mad Hatters

Highly sculpted, textured hair creates its own hat. A pillbox in front would only support this back swoop. Hair by Skyler McDonald from seanhanna salons, London. Products: TiGi. Photo: Robert Aguilar. Makeup: Jose’ Base.

Where else but Chicago’s Windy City would you find a true expert on pairing curly hair with hats? At Prink Salon, stylist Jeff Roy gets super-specific about everything from leopard-skin pillbox hats to the raspberry beret. (The latter is just too tight to avoid curl crush, he says.) According to Roy, if the hat has tight and loose areas, it will create the dreaded “ring around the head,” which is the most difficult problem to resolve without rewetting the hair. He equates keeping hat-topped curls under control with the way you pack a suitcase to avoid wrinkling fine fabric.

“The more clothes move around in a suitcase, the more disheveled they get,” notes Roy. “Ditto for hair. Style the hair neatly and attempt to secure it with as little disruption as possible, in a way that the hair and hat will move as one.

“When clothing is packed in dry-cleaning plastic, it won’t wrinkle as much as clothing that’s not plastic-wrapped,” he continues. “With that in mind, a scarf or bandana surrounding the hair will act like a dry-cleaning bag, helping secure curls with even pressure. This avoids those lumps and lines.”

Roy adds that stylists should avoid products that dry hard or stiff, and opt for soft-hold stylers that can be reshaped later. He likes Kevin Murphy Motion Lotion. “It is forgiving enough to be reshaped, but contains enough hold for style memory.”

Prepare-and-Wear How Tos

Random strand twirling, then air-drying, creates curl with softness and staying-power, when you start by raking through a cocktail of curl cream and leave-in conditioner. Hair by Piera Rivasplata for Salon Kavi , San Mateo, CA. Makeup: Douglas da Silva. Photo: Taggart Winterhalter for Purely Visual.

To prep curly hair for hat weather, add some heat to your client’s conditioning routine, advises Fernando Salas, CEO and creator of White Sands. “Apply deep conditioner, then wrap the hair in a hot towel,” he says. “Choose a protein-based product that brings the cuticle layer down. Hair will be smooth and shiny, even in the harshest weather conditions. Plus, this allows hair to detangle easily, which is ideal when hats are an everyday accessory.”

Like the UK’s Pryce, Salvatore Minardi, who owns a namesake salon in Madison, NJ, says a great cut is key. When hair is long and curly, he likes short-to-long connected, curvy lines with a moderate degree of layering; he favors cuts that minimize frizz and flyaways for short cuts.

“Shampooing, conditioning and using an anti-frizz product are essential to keep hair hydrated,” says Minardi. “For long hair, form it into a high ponytail at the crown. This can fit under the hat and anchor it. When removing the hat, teach clients to take their hair down and gently uncurl it with their fingers by tilting the head forward and carefully flipping hair away.”

For short, curly hair, Minardi uses bobby pins and sculpting gel. Apply the gel evenly throughout the hair, distribute it with a wide-toothed comb and shape it in place, securing with the bobby pins positioned in a circle. Then attach the hat.

“When you remove the hat, just fluff and primp hair into place,” says Minardi.

Wearing a down-style demands you focus on avoiding puffing and frizz. Pasquale Caselle of IT&LY Hairfashion recommends starting with a leave-in conditioner such as 2 Phase Hydrashine, which adds gloss and shine without weighing hair down. “Set the curl, using hot rollers or a curling iron,” says Caselle. “I like to use Purity Design Pure Water Drops on the curls as I am styling; it keeps them defined. Then tuck the hair behind the ears, so that when the client puts her hat on, all her hair doesn’t move forward.

“For a more sleek, sophisticated style, a low ponytail or a low, knotted bun works well,” he adds. “I recommend them to my clients if they are going to remove the hat at some point, because these styles still allow the hair look great.”

Ponies and Buns and Braids, Oh My

With plaits, back-knotted chignons, braids and even braids-as-headbands becoming singular sensations for Spring, they act as great style options for women who wear hats professionally. Women who have super-curl can also choose cornrows and add extensions at the ends for length.

“Longer, curly hair needs to be neat for all professionals,” notes Minardi. “For longer, wavy hair, use a soft boar-bristle brush and gently mist the hair with a leave-in, anti-frizz product for control. Create a ponytail below the crown, then divide the hair into three or four sections. Wrap them into back knots and secure with pins to create a chignon. Next, secure the professional hat to the strongly pinned chignon.”

Forties rolls are also making a comeback, and they’re another great option for women whose jobs require uniform hats, he adds. Take one side and lift it up to the crown, then roll the hair inward. Do this on both sides; as you roll the hair, incorporate half of one back section, connect it to the side and continue rolling. Roll any hair that’s left over into a mid-way chignon, and affix hat with bobby pins.

Tips and Tricks

At Salon Kavi in San Mateo, CA, stylist Piera Rivasplata creates a moisturized foundation for curl with Moroccan Oil Curl Control Cream or Bumble & bumble Leave-in Conditioner, then twists and twirls random pieces. Hair must be completely dry before adding a hat or stepping out when it’s cold outside, she says. More hat tricks:

• To keep coils protected in bad weather, turn the head upside down and “pour” the hair into the hat, starting at the ends. Turn right side up and slip the hat on, making sure it’s secure. When clients remove their hats, show them how to do so carefully, and how to lightly tousle coils into shape, starting at the roots.
• Roots are most likely to get smushed, crushing women’s volume dreams. To add a root boost, White Sands’ Salas recommends misting-on a thermal styling spray at the roots—try his Liquid Texture. Twist 50-cent sized pieces of hair at the base of the scalp, and direct heat from your blower at the bases. Repeat all over, let the hair cool, then brush out to reveal 2-3x more volume. Depending on the hair type, brush before the hat goes on, or after, if volume is very hard to keep.
• When “occasion” hats are worn—say, for Easter—Rivasplata recommends loosely gathering strands to one side and twisting to start off a loose bun. Keep twisting until the section buckles back itself; then wrap the rest of the length and tuck the ends in, pinning the bun into place. Messy versions are very popular right now. “Leaving the ends sprigging out with pieces here and there can be very playful.”
• To incorporate curls with a hat, Travis Moore, product educator for Kenra Professional recommends making the hat a part of the style. “Apply Kenra Classic Curl Defining Creme 5 evenly to damp hair, and lightly diffuse,” he says. “Group large pieces of curls together anywhere the hat will cover. Mist with Classic Shine Spray for frizz and static control. Place the hat on, pull it out at the bottom, and gently tuck some curls underneath, leaving select ones out for effect. If the hat is loose, anchor some of the curls with bobby pins.”
• For a beret, fedora or floppier hat, part hair down the middle and create two sections, says Rivasplata. Gather one and begin a loose three-strand braid. About half-way down the length, secure the braid with a coated elastic, leaving the curly ends out. Repeat on the other side and top off the look with the hat.
• Emulate ombre—that color treatment in which darker roots meld into lighter ends. The styling version: Leave the root area flat, then curl up strands from mid-shaft to ends. For an edgier version, twist and backcomb hair that’s not under the hat and emphasize the “demarcation” line, playing up textural contrast. Position the hat asymmetrically for a Kate Middleton take on the new, haute hat.

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Marketing 101- 5 Tips to build your Business

by Trash Talk with Anna Craig on Monday, December 13th, 2010

Hair has been Anna Craig’s passion since she was 12 years old, this has always been her path in life. In 2001 she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an Artistic Educator for Pravana, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is also very involved in her community; holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.

Sitting around all day waiting for clients to come in the door is a pipe dream. You have to get up off your tush and do something about it. Sell yourself and your business. You are your walking business. You need to ask yourself “Do I look like a Stylist?” If not, start looking the part. I built my client up from 20 clients to opening my own salon in 9 months, just by doing these simple marketing tips.

1. Facebook

In this digital age this is the best marketing tool you can use. It’s FREE and it’s so easy to access. Put your Facebook link on your website, on your emails, and all over your salon. Offer contests to build your Facebook friend database. This is a great way to stay in your clients “face” and to keep in contact with them. Use your page to show off a new technique, a new product line, promotion, event, new staff, client reviews, etc.

2. Referrals

Word of mouth works better than any advertising anyone could ever do. Women would rather hear from friends about a stylist than to receive a coupon in the mail for a salon that they have never been to. Offer referral points, money off of their service, or a Free Haircut if they refer their friends. Encourage clients to write reviews about you online on different search sites. Testimonials are so great when you are being searched for by new clients.

3. Mass emails

The salon receptionist (or you if you are independent) should collect email addresses from EVERY single client that ever walks into your salon. Send weekly email reminders of their appointments, this will drastically reduce your no-show rate. Don’t send a mass email too often, do it either monthly or quarterly. The more you send it the more likely clients are to unsubscribe and think that you are spamming them. There are many inexpensive sites out there where you can upload your contact list and design an email and press one button and it’s sent out to thousands of clients. Some popular sites include: Mail Chimp, Vertical Response, Constant Contact, and icontact. (They are super cheap and very affective.)

4. Website

Having a detailed and informative site draws clients in. Feature a section to that gives clients information on services, stylists, products, and contact information. Make sure you showcase anything new that your salon is offering. This website needs to be simple and easy to find. If your name is complicated and hard to spell clients will get frustrated and give up. Make sure that it is easily searched and that the search information is correct.

5. Business Cards

This is the simplest marketing tool, but often the most overlooked too. Business cards are most likely the first thing a client will see before they meet you. They should be clean and precise and offer limited information. Don’t be too wordy or use crazy illegible fonts. Use both sides of the card and have it compliment your personality. Make sure you have these key items on it: address, phone number, email, your name and position, website, and one of the most important things is to leave room to write their next appointment on them. This is a vital part because then clients can go home and stick it to their fridge or leave it in their calendar. When your clients leave remember to give them several cards so that they can pass them out to their friends or give them to strangers who ask “Where did you get your hair done?”