Moisture loss, damage, detangling and maintenance are four major issues curly clients experience. Learn about the varying causes for these curl concerns and what you can do to help combat them.
Concern: Hair clumps in sections during the shampoo and conditioning process.
Friction when washing
Hair is at its most fragile when it is wet or damp. Water breaks down the natural hydrogen bonds in hair, which is the reason curls loosen up and lose their shape when wet.
“Use a pH-balanced moisturizing shampoo that is conditioning enough to allow for some slip,” says Karrie Fonte, Macadamia Professionalassociate vice president of education. “After shampooing, apply conditioner and distribute through hair with a wide-tooth comb. This will help detangle and evenly distribute the conditioner.”
Forgetting to pre-detangle
“Removing tangles before adding styling products is mandatory to avoid breakage,” says Scott Musgrave, curl specialist and owner of Curly Hair Artistry. “Use your fingers as a giant comb and pre-comb the hair before cleansing to remove hair that accumulates in curls.”
Not enough moisture
“If you are not using the proper shampoo and conditioner, stylists can create an even worse tangled mess when washing the hair,” says Verb stylist Keila Rokkan. “After shampooing and conditioning with something that is hydrating, rinse and use a light detangler, like Verb’s Leave-In Mist, and a wide-tooth comb to gently work through the hair.”
Brushing dry hair
“Curly hair needs a little TLC,” says Matrix Artistic DirectorNick Stenson. “Brushing dry hair causes breakage, reduces manageability and depletes shine. Wash and condition hair with products that renew moisture, such as Matrix HydraSource Shampoo and Conditioner, which help optimize balance. Detangle curly hair after each wash with a wide-tooth comb and a good detangling spray like Matrix HydraSource Detangling Solution.”
Other causes: Use of dehydrating products, split ends, very dry hair, overly porous hair and sweating.
Concern: Hair appears dull, is prone to dryness and loses vibrancy easily.
Changes in atmospheric temperature, weather and humidity, all contribute to hair looking and feeling dry. “The key to keeping textured hair hydrated is layering products and applying them where the hair strand is most in need,” Fonte says. “Start with Macadamia Professional’s Weightless Moisture Leave In Conditioning Mist from scalp to ends after every cleanse to help protect from everyday stressors, detangle and add moisture. Follow with a treatment oil from the mid-lengths down where the hair tends to be more porous and dryer. If using heat styling tools, add a layer of heat protectant to wet hair with a blowdry lotion to lock in moisture and prevent future damage from the dryer, flatirons and curling wands.”
Cleansing hair too frequently can result in the removal of natural oils. “Cue the moisture treatments and leave-in conditioners,” Rokkan says. “A daily conditioner will not be enough. Try using a hydrating mask for 10-20 minutes and make sure you are always using a leave-in like Verb’s Leave-in Mist. Also, have your client check their water supply to see if they have hard water—water high in mineral content. If so, recommend a water filter.”
If your client takes prescription medication, it can affect the hair strands and give hair a dull appearance.
“I would suggest using a very mild clarifying shampoo, which still has a healthy amount of moisture and won’t strip the hair,” says Melanie Day, stylist and owner ofYou’ve Got Curls Hair Loss Center. “This should only be done on an as-needed basis. When hair is clarified, go back in with a hydrating shampoo along with a hydrating conditioning treatment.”
Excessive use of heat styling tools
Heat tools, if any, should be used at a minimum on a low setting to avoid burning the hair.
“Use a botanical cleanser, conditioner and styler to add moisture to the hair and scalp,” says DevaCurl VP of Education Shari Harbinger. “A hair masque will give added hydration to thirsty curls.
“I would recommend Mizani’s Fiberfyl Fiber Strengthening Treatment to care for any over-processed and damaged hair,” says David Thompson, Mizani artist. “This treatment acts as a strand-by-strand restorer. Formulated with five percent filloxane, a molecule that penetrates the hair fiber as a liquid, transforms into a flexible solid that fills in weak areas with a protective shield to provide damage protection without hardening. Finally, I would apply a leave-in conditioner and also style refresher; if hair needs added moisture during the day.”
Other causes: Dehydration from chemicals, harsh products, the sun, chlorine, poor diet and /or high-porosity hair.
Concern: Curls are limp, lifeless. Hair looks straw-like and breaks easily when manipulated.
When hair is curly, it is difficult to recognize and see split ends. A schedule of regular trims with textured clients will result in less breakage and shedding. To help repair weak strands, a deep condition is key.
“Use a penetrating intense treatment like Mizani Supreme Oil Satin Crème Moisturizing Mask, which is rich in natural rice bran, argan and avocado oils; will help protect from dryness and brittleness while leaving hair soft and supple,” Thompson says.
Textured hair is prone to tangles and if stylists aren’t gentle they’ll rip, tear and cause breakage.“Curls are delicate and need to be handled with care,” Fonte says. “Using a conditioning cleanser or a co-wash product is best for curls. Macadamia Professional’s Ultra-Rich Moisture Flawless Cleansing Conditioner is perfect for this type of hair. This product allows stylists to condition and deliver much needed moisture to the strand while gently removing daily impurities without over-stripping and drying. Once a week, use a traditional shampoo and follow with a treatment mask like the Nourishing Moisture Masque to strengthen and repair.”
At this point, a haircut is in order.
“Communicate with your client about how much length you would like to cut, but be open to listening to her concerns about how much she would like to keep,” Rokkan says. “If your client is concerned about length, try a dry cut; you will have more control and be able to see better about how much of the dead ends should be removed. After a healthy cut, continue to do moisture treatments and be gentle with the hair. Try to limit the use of heat tools.”
Lack of protein
Hair is approximately 91 percent protein and is made up of long chains of amino acids. To maintain optimal health, naturally curly hair relies on a proper balance of proteins, nutrients and oils.
“I recommend using a protein treatment once or twice a month for hair that is breaking off,” Musgrave says. “Mop Top Deep Conditioner has a bit of protein for structure to damaged hair. Jessicurl Deep Conditioning Treatment has a lot of moisture for hair that needs hydration but not the structure that protein can offer.”
Product build up
“Detox with a sulfate-free cleanser,” Harbinger says. “Scrub vigorously and rinse thoroughly. Then use a lightweight moisture masque on the mid-lengths and ends only. Take a break from manipulating the hair. Try letting your curls dry naturally.”
Other causes: Chemically treated hair, improper at-home maintenance, lack of moisture and not getting regular cuts.
Concern: Curls lose their definition, volume and appear frizzy after the client leaves the salon.
Friction when sleeping
“Achieving longevity with your clients’ curls requires proper placement when sleeping—it’s what we call the pineapple, and no, it doesn’t look cute,” says Morgan Wilhite creative director at Ouidad. “But it helps your clients look good on their second day.”
Using a soft, scrunchie-like hair-tie, show your client how to gather her hair and position it on the crown for a high pony. The outer layer of hair will protect the surface curls, eliminating frizz. Clients can also wrap the hair at night with a satin scarf to help prevent moisture loss. Avoid fibers such as cotton, which will absorb natural oils and leave the hair dry.
“Letting hair dry naturally is best but if necessary and using a diffuser, dry to 90 percent only,” Fonte says. “Removing too much moisture will cause frizz. You can then use your fingertips at the scalp and in small circular motions to create lift but never pull through the curls. Lastly, to lock out the moisture and lock-in the style, mist the entire head with an anti-humidity product. Brand new to the Macadamia Professional line is the Anti-Humidity Finishing Spray. It will never weigh down curls and will add an invisible barrier to protect and maintain curls all day long.”
“To maintain second-day day curls avoid using a brush and opt for finger-brushing instead,” says Keratin Complex Artist Abraham Sprinkle. “To help diffuse second-day texture, use a texturizer like Keratin Complex’s Sweet Definition Texturizing Sugar Mist. For best results mist lightly all over hair and, using a slight touch, scrunch or push into areas that need revamping with fingers.”
Other causes: Incorrect product selection and application, roughing the cuticle during the drying process, over-use of heat tools, and temperature and humidity.
You don’t need a microscope to determine your client’s textured hair type. Each has its own personality that’s easy to see, according to Traci Sakosits, Sassoon North American creative director.
“Wavy hair has a curl pattern, but looks softer because the curve of the hair is larger and farther apart,” says Cole Thompson, Sassoon creative director.
“Wavy hair tends to lay flatter to the head shape. Curly hair has a wave pattern that is closer together and tends to look more three dimensional, while coily hair has the tightest and smallest curl pattern. In the latter case, the hair is naturally in an expanded form because it stacks out, on top of itself.”
To remain at the center of every curl conversation, you must understand the needs of different textured hair types, uncover the client’s desires and offer solutions that will guide clients to their fullest curl expressions, says DevaCurl Vice President of Education Shari Harbinger.
According to TextureMedia Inc. President Michelle Breyer, TextureTrends’ market research shows that the biggest concern of those with wavy hair is frizz. Curly girls care most about definition, whereas those with coily hair types are most often looking for moisture.
Texture shape: True wavy hair has an S-shaped formation. Neither curly nor straight, it can undulate back and forth or have more of an open loop, as though it were iron-curled. Highly versatile, it retains curl because it already has natural movement.
Client personality: “Frizz and volume can contribute to the wavy story and concerns,” Harbinger says. “This client wants either volume at the crown for height and hold, or a flatter crown with soft, beachy waves at the bottom. These needs are met with products and a cut that either supports volume at the crown or encourages waves at the mids and ends. For more volume, the cutting approach focuses on the crown.”
Adds Paul Mitchell School’s Advanced Academy member Holli Cadman, “Wavy hair tends to need control products and hydration to have definition in its formation. For fine wavy hair, volumizing products also are ideal to aid in styling or diffuse drying.”
Texture shape: The curly demographic has a wide span. Sam Villa, founding partner of the Sam Villa brand and education artistic director for Redken 5th Avenue says that curl, which often has mixed patterns, has two movements to look at: the size and expansion of the curl, and how tightly the curl wants to sit together.
Client personality: Harbinger notes that most curly clients understand their curl’s behavior and want shape, definition and frizz-control. In addition to products that meet those needs, a cut designed to remove heaviness at the crown is key. “Some curlies might also enjoy a fuller, more voluminous triangular finish, which you can get when the hair is properly hydrated,” she says. “This client is often misunderstood and complains that the cut is too short, too wide and frizzy.” Without the correct moisturizing products, the hair expands.
Primary needs: Hydration, strengthening treatments, volume control for either a smooth or defined finish, and shine enhancers
Texture shape: Coily hair grows close to the scalp and ranges from medium coils to springy ones, or interlocking ones that have a zigzag pattern. “Clients with this hair often complain their scalp hurts,” says Mizani Educator Evie Johnson. “The cuticle is raised, the hair is very porous and it tangles easily. It has a shorter lifespan, meaning the average growth cycle is 2-6 years, so it doesn’t grow very long. This hair needs moisture, but product over-use doesn’t help; diet will. The need for moisture and detangling is major, which is often true of curly hair as well. If coily hair is weak, add protein treatments if needed, but they must be balanced with moisture; using only protein can harden the hair.” To determine protein needs in any textured type, perform an elasticity test. Coily hair is often dry, frizzy and fragile because sebum cannot travel far down the hair shaft. Coily hair can range from coarse to fine, and often has low tensile strength—the more open the cuticle due to movement, the more porous and less shiny the hair.
Client personality: Clients with coily hair increasingly favor wearing it natural as opposed to chemically altering it.
Primary needs: Intense moisturizing/strengthening (moisture and protein must be balanced), frizz control, smoothing products and shine enhancers.
He is one of Hollywood’s favorite curl stylists, Shai Amiel of Capella Salon in Los Angeles. We live for his before and after curly hair transformations, and for this reason we consider him to be a true #CURLboss.
1. Introduce yourself!
My name is Shai Amiel and I am the proud co owner (with my wife Nicole) of Capella Salon in Studio City. I got my cosmetology license in 1994 and have been doing hair since.
2. How did you get started in the curly hair salon industry?
Curly hair was never on my radar. Since day 1 of doing hair I really wanted to specialize in color. But there was always a special place in my heart for curly hair. Both my sisters have curly hair. One of them always wore her hair straight and had me blow dry it straight for her during beauty school. One day she came in to the salon to have her hair trimmed and I was running behind so I just left her with conditioner in her hair. By the time I came around to rinse it out and style it, her hair has dried and looked really pretty. She had great curls.
I was not in the mood for another crazy blowout at the end of my day so I talked her into wearing her hair natural. She wasn’t so pleased with my “lazy idea” but said she would give it a try. Ever since that evening in late January of 1996, she has been wearing it curly. She never even tried to see how it would look straight. I’ve always enjoyed natural curls and was loved watching curls dry with the diffuser.
3. Everyone calls you the Curl Doctor. How did this nickname come about?
My client Nathalie Emmanuel found me a few years back on instagram and eventually made it to my salon for a little trim. After it was cut and styled she had a whole new appreciation for her natural curls. She posted a picture and said hair by the Curl Doctor. We all thought it was cute and didn’t realize the name would stick. Her followers started asking questions about this so called “Curl Doctor” and before I knew it, the name kinda made sense and stuck with me. It started as a little joke and became really popular on social media.
4. What is the biggest mistake you notice your clients making?
We are in such a DIY society. It’s ironic that if we have a toothache, we call the dentist. If our car breaks down, we call the mechanic. If we have issues with plumbing we call the plumber. BUT, it’s 2015 and if we have hair issues, we turn to YouTube. This is such a bad move for so many new naturals. Most of these bloggers are not educated hairdressers. They did not study cosmetology and only practice on their own hair. What works for them might not work for others. I always tell my clients that bloggers are great for styling tips and/or trying new looks. When we are sick and go to the doctor, he/she will give us a prescription. We do not go to the pharmacist for a prescription. Bloggers are usually not experienced enough to tell women what to do with their hair.
Also, many product companies will use these bloggers to market their brand. So women watch the videos and assume that they can get the same results if they bought those products not taking in consideration their curl pattern, density, porosity, spring factor, dryness level, etc and they get annoyed because their hair doesn’t look like the girl in the video.
Many naturals are also afraid of frizz. They do not like it and avoid it all costs. Oils are really popular but unfortunately most curly girls don’t know how to use them properly and end up looking like a greasy mess. I always explain to them how oil and water don’t mix. Applying oils to wet hair will only make hair feel heavier and slimy. Wet hair can’t absorb the oil so it just coats the hair weighing it down and suffocating it. I teach my clients that oils can be applied to dry hair as a pre wash. Let the oils soak in and penetrate the dry hair. The next step is really important because I explain to them how oils are not supposed to be styling products so they need to be removed by a proper cleanse. The dry hair will absorb whatever nutrients are in the oil and the rest will be washed off.
It’s also challenging for women to spend money on quality products. I tell them that one good car is better than 20 bad cars. Those 20 bad cars will cost more in the long run and still won’t be as reliable as a really good car. You don’t need to have your shower look like a beauty supply. Every person needs 1 or 2 shampoos and same with conditioners and it’s best to keep it simple.
5. What is the one pivotal moment in your career?
When my sister came in to have her hair trimmed and I didn’t have time to style it so I left the conditioner in her hair. This opened my eyes to a whole new world. Hydrated hair meant pretty hair. What a concept. Ever since that day I’ve been doing everything I can to make sure my clients have really healthy hair. No matter how pretty you try to make the hair, but if it is not healthy it will never look right.
Healthy hair = pretty hair! this is my mantra that I preach all day long.
6. How did you meet Lorraine Massey, and how has she influenced you in this industry?
We were experimenting with a variety of curly products. I saw something on NaturallyCurly.com about DevaCurl so I decided to order it and play with it. At first I hated it. I thought their shampoo called No Poo was not good. I didn’t like how it didn’t lather. I bought the product directly from Devachan so it didn’t come with instructions. I tried the shampoo a couple of times and eventually was fed up so I stashed it away. One of my clients came in and asked me if I know of a good brand that isn’t pricey. At the time we were a Kerastase salon so it was the only line of curly products i used. I told her how I bought this product for curly hair but it didn’t work for me. She came back 2 months later and I asked her how the product worked for her hair. She said she tried it once and realized that it didn’t lather so she decided to call Devachan salon and ask them why it’s not lathering. They explained to her about the product. She learned how to use it properly and ended up loving it.
We were the first salon that retailed and used DevaCurl besides their salons. We would call the front desk and place orders. This went on for a while until the Long Beach hair show. I went to the event with my assistant who has curly hair. We were walking thru the isles until this “crazy” lady walked up to us and started touching her hair. She was telling us how much she loved her hair and wanted to know what the product she uses. I am very passionate about hair, curls, products, etc so I started giving Lorraine the sales pitch about Deva not knowing who she was. As soon as I finished explaining the product to her, she looks at me and says “you must be Shai” I asked her how she knew, and she said she was hoping to run into me at the show. I still did not know who she was but quickly realized she was the Lorraine Massey. She invited me over to the Deva booth and we spent the rest of the show together. She had me talk about my Deva story and I helped out spreading the good word about Deva. The rest is history.
7. What are some useful resources for those trying to newly embrace their textured hair?
Patience is the best resource. Rome wasn’t built in a day. Athletes don’t achieve the results they want in one workout session. It takes time to heal hair and perfect healthy lifestyle. My blog has great advice and inspirational stories that will help those who feel lost. NaturallyCurly.com is another resource that has been really helpful for both clients and stylists. It is such a great community.
8. You help a lot of transitioners with embracing their curls. What is your biggest piece of advice on caring for their curls?
Moisture! It’s difficult styling hair that has healthy curls at the roots and very damaged ends. It’s best to cut off all the dead hair, but not ideal for some people.
9. What makes the DevaCurl cut worth the investment for curlies?
The reason I love the DevaCut because I still use the original method that is cut curl by curl. The new method is taking large sections so it’s very similar to cutting traditional wet hair. I like the curl by curl method because it allows me to snip each curl where it needs it and gives the ends a happier finished look. it takes me longer to do but the results last a lot longer.
Unlike traditional cuts that are recommended every 6-8 weeks, my curly girls can go 3-4 months without needing a trim. Some can even go 6-7 months. The price per cut is a bit higher because it’s time consuming but if you average it out over 1 year, you will be saving money from the traditional haircuts.
It’s also the only real method that has no gimmick. many other stylists have tried to create similar cuts and renaming them but they are essentially based on the DevaCut method. Deva created this method so i am giving them credit for inventing such an amazing look. I learned it from Lorraine Massey about 15 years ago. we flew her out to L.A. and we spent almost a week in our salon training and practicing this method. So many other curly cuts are done wet and when the hair dries you never know what to expect. this haircut looks amazing as soon as it is completed and sometimes even better before hair is washed and styled. It creates a really fun volume that many of my regulars enjoy and skip the washing process.
It also requires you to use a really blunt shear. I use my BMAC sword blade that cost about $1200. I don’t mess around when it comes to quality. This gives each ringlet a really defined end that prevents split ends from returning for a while. So many stylists prefer to cut curly hair after it is blown out straight. we don’t wear our curly hair straight, then why are we cutting it straight? It also doesn’t make sense to damage hair before you trim dead ends. The blowout just creates more split ends.
Other methods call for carving and slicing creating shorter pieces throughout the hair leaving hair lifeless and limp. When you remove bulk from a ringlet you create frizz and weak hair. the Devacut keeps each ringlet as healthy as possible by trimming just the dead ends.
10. You are seemingly all over the place! Is there any event or panel coming up that you plan on participating in?
I will be on a panel with other hairdressers this Saturday April 25th in downtown L.A. at the Naturals In Hollywood event at the LA Convention Center.
11. You are also a family man. How do you juggle business with family life (and make it look so easy)?
Yes. I’ve been happily married for over 13 years to a wonderful woman. We have a 12 year old boy and a 10 year old girl. Nicole and I work very well together. Every morning she gets the kids ready for school while I get ready and I am in charge of the drop off. I volunteer at my daughter’s school at the drop off lane. I open car doors to help those who don’t have time or their kids don’t want them to walk in to school. I love being a part of my kids’ school whenever I can. I served as the PTA president for 2 years. Luckily our type of work doesn’t have homework. Once our work day is complete we can go home and enjoy our quality family time. I try to be home everyday before the kids go to bed. I have Saturdays off and it’s a complete family day. We spend the entire day together and we don’t deal with work related stuff. I try to stay off social media that day and give my wife and kids my undivided attention. It’s the day that I recharge my battery and get as much family time as I can. Monday is my day off with Nicole so we have the entire morning together until kids get off school. It’s a great day to have for just the 2 of us.
I don’t take my family for granted. If my kids call me at the salon, I never ignore their calls no matter what their call is about. I always said I won’t be “that dad” that is too busy to listen to his family.
We are in Los Angeles so we are surrounded by celebrities and musicians. It’s pretty cool when you ask your client to record a personal message for my daughter and she does. I asked Zendaya last week if she could send my daughter Maya a message and she did. I posted it on my personal Facebook page (it’s a public post so everyone can see it). I also receive tickets to events and TV shows so my kids love when that happens.
12. How can we follow you online (social media links)?
No matter how comfortable you may feel with your hairstylist, they are still providing you a service. Use these tips for next trip to the beauty shop as etiquette so that you can create a professional yet friendly vibe with your beautician.
“I want him to do my hair, not you.”
It is your hair and your money, yes. Therefore it is okay if you feel the need to switch stylists or colorists at the same salon. Just quietly let the front desk/customer service person know “I’d like to try someone else today, but I really do enjoy coming here and appreciate everyone’s individual talent.”
Walking up to your hairstylist while they have another client in the chair.
With stylists with a large clientele volume can come a longer wait time. Unexpected things happen, so even with a booked appointment you should expect to spend some time in the waiting area. Never walk directly into your stylist’s booth and inquire on your own. If the wait is longer than expected, you may bring it up to the owner or manager and let them know when your scheduled appointment time was. Often, better salons will either make it up to you by offering you a free service or will reschedule for a different time slot.
“This is not what I wanted.”
Sometimes the cut, color, or style won’t turn out how you had expected. Even if you’ve been going to the same hair stylist for years, do not be outright rude about the service they just performed. Calmly and politely let your stylist know specifically what the issue is. By communicating with detail–in a calm tone–you can often work together to find the fix. If he or she cannot remedy the issue, they may come up with a consolation with the owner or manager for your next visit.
Not tipping them at all.
Tipping your stylist, colorist and assistant can add up, but it is important to treat them individually based on what they have just worked for. Normally stylists and colorists should receive 15-20% tip while assistants like shampooers usually get a flat $5 tip. During the holiday season or a special occasion, you may want to add something to their normal tip.
Bottom line, it’s all in your communication.
If you know your hair stylist well or this is your first time receiving their services, it is crucial to feel comfortable enough to communicate what you want from your visit. Bring photos and ideas that you are considering, be open to suggestions from your stylist so that your make the most of your visit–after all, they are in their professional work environment and you need to respect that.
When we set out to define our educational goals, top priority was breaking through molds and establishing a new way of communicating with hairdressers. We were tired of the typical collections shot by a third-person camera from an unhelpful angle or peering over the stylist’s shoulder. Our goal was to take it further and tap into what the hairdresser was seeing, doing and feeling as they styled. Enter: the GoPro Hero3+ camera. It started out as an idea, but once we started playing with the camera, utilizing the GoPro app, and watching as our Lead Style Expert Amanda Diedrich brought styles to life, we knew hairstyling videos would never be the same.
The entire collection of videos shot for our fave4 GoPro Series was shot entirely in first-person. The hairstylists can follow along with every movement intuitively seeing and understanding the style as it takes shape. We’ve named our GoPro camera “Eddie” and fondly refer to him as our Educational Assistant, because he’s been instrumental in defining what sets fave4 professional education apart from all others.
With over 5 Million YouTube hairstyling videos, there had to be a dynamic way to capture an audience - for us, Eddie is that way.
The first tutorial released is a knotted fauxhawk with a boho vibe. The inspiration was to take what’s trending right now: braids and textured hair, combine it with our fan-favorite Texture Takeover hairspray, and create a statement look that can also be converted into a more structured updo.
New tutorials uploaded weekly! Subscribe at youtube.fave4.com to see the entire collection as it is released.
Alarmingly, the majority of salon waste such as hair color and foils, ends up down the drain and into our water supply or in the trash and headed to a landfill. George the salon Chicago is combating the toxic effects of beauty services by starting a new program that recycles & reuses 95% of their total waste. Please see more information on this below along with 3 scary salon waste facts.
George the salon Chicago Now Recycling 95% of Salon Waste with New Program
Once considered garbage, leftover hair, foils, color tubes, paper, plastics, and liquid chemicals will now be recycled and reused at this Chicago salon
While some industries have access to paid recycling for paper and plastic, the bulk of salon waste – hair, metals, excess chemicals, and much more – has always been destined for the trash bin and sink.
In an effort to change this alarming fact and significantly reduce their environmental impact, George the salon Chicago is proud to begin a new comprehensive recycling / reuse program, ensuring 95% of their waste is reprocessed. This program founded by Green Circle Salons will redirect daily waste like hair, foils, color tubes, paper, plastics, and liquid chemicals out of our water streams and landfills, creating environmental accountability in the beauty industry. Now with each salon visit, clients of George the salon will contribute to local and international community development, as well as environmental research and innovation for a healthier planet.
Did you know hair when placed in garbage bags will mummify, continue to fill our landfill, and give off methane gas?
George the salon will now be diverting all hair out of landfills and into other more sustainable projects. Green Circle Salons, in connection with various partners, is looking at ways that hair can play an important role in a number of commercial applications. It’s exciting to know that hair can be used on our oceans to help in oil spill cleanup and recovery projects.
Did you know that currently all aluminum foils and color tubes are not being recycled and are sent to landfill?
Recycling aluminum uses roughly 5% of the energy required to create virgin aluminum from bauxite. 95% of all aluminum can be recycled over and over again, including the foils and color tubes that are used in salons across North America. Now properly recycled, this will help to reduce the need for more landfill space, reduce our dependence on non-renewable resources, and decrease the amount of toxins going into our landfill sites.
Did you know that all excess chemicals including color, perm solutions and ammonia get rinsed down the sink into our water stream?
This is the ugly truth of the industry. Our solution will be to send all excess color waste to a hazardous waste facility where they will be incinerated to produce clean energy!
Tyler, TX — Tyler, TX — Devacurl is getting back to its curly roots in June with the premiere of Curls Night Out – a live celebration of curl culture that will tour the country.
DevaCurl - one of the top haircare brands for waves, curls and coils - kicks off the National Tour of Curls Night Out 7 p.m. June 17th at the Liberty Theater in Tyler, Texas with the event. The night will combine entertainment, inspiration and education, featuring curly celebrites, stylists and curlies. Stylists will receive special Deva-green lanyards to help them connect with curlies in the community.
“It’s a natural extension of everything DevaCurl has always believed in – being curly is something to celebrate and be proud of,” says DevaCurl President Colin Walsh.
DevaCurl will host two more Curls Night Out events in the fall, and will move to 10 to 15 cities in 2015. The tour will culminate in a huge curl gathering – a “curlapalooza” - where thousands of curlies will be able to celebrate and connect.
Tyler - a city of 100,000 people in Northeast Texas - may not seem like the most likely place to host the premiere of Curls Night Out. But Walsh says “Why not Tyler?”
Curls Night Out presenters include Michelle Breyer, co-founder and president of NaturallyCurly.com; Shai Amiel, world-renowned celebrity “Curl Doctor;” Dr. Lew Losconey, motivational speaker with a phD in Psycurlogy; and Stevie Jo Rosenbalm, a Top-20 finalist on the latest season of The Voice.
“Being curly can feel like a solitary challenge and existence,” Walsh says. “The reality is that it’s something to share and celebrate. At Curls Night Out, people will have a chance to meet curl icons, share curl stories and embrace curl culture.”
“We want people to take away from this the notion that being curly is one of the most exciting and inclusive communities,” Walsh says. “Being curly is an incredible gift to be celebrated, envied and expressed – not something to hide, control or constrain.”
Help Raise Awareness and Funds to Stop Domestic Violence this October
Phoenix, AZ (August 30, 2013)– October marks Domestic Violence Awareness month and highlights an issue that continues to affect countless women, men and children. As one of the Professional Beauty Association’s (PBA) main charitable outreach efforts, PBA is calling on beauty professionals and salons to support the CUT IT OUT: Salons Against Domestic Abuse program by participating in the CUT IT OUT “Give The Power Back” Drive to help raise awareness and funding to stop domestic violence. Salon professionals in particular have the extraordinary opportunity to give hope and help to clients and co-workers who are in abusive relationships.
While CUT IT OUT is an ongoing effort that builds awareness through complimentary display materials and trains salon professionals to recognize warning signs of abuse and safely and confidentially help clients, colleagues, friends and family find local resources for help, the Give The Power Back Drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to highlight how domestic violence is still an issue that affects many. Fundraising suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. Pins with purple awareness ribbons from Great Clips®, a premium sponsor of the CUT IT OUT program, are also available and can be sold as an additional way to raise funds. PBA recommends participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT. Those who cannot participate in October can still donate directly to CUT IT OUT throughout the year.
To help beauty professionals and salons in their fundraising efforts, CUT IT OUT will provide a complimentary “marketing toolkit” upon registration with a customizable press release, flyer and donation cards to help market efforts to their clientele and the community. Complimentary CUT IT OUT posters and safety cards are also included, which can be displayed in the salon and include the national domestic violence hotline number for those affected by domestic violence to call for help. (The CUT IT OUT posters and safety cards can also be ordered for free at any time during the year.)
Participation is simple and can help save a life. To learn more and register, visit www.probeauty.org/endabuseor email CUTITOUT@probeauty.org. The Great Clips® pins, made of high quality steel and available in gold or silver can be ordered by calling 800-999-5959 or emailing email@example.com. Pins are $1 and Great Clips will pay for shipping. No order minimum.
About PBA Charities:
The Professional Beauty Association (PBA) believes strongly that every member has the power to make a difference. Through our Charitable Outreach programs and partnerships, we seek to engage professionals in giving back to their industry and communities. Along with our Charitable Outreach programs, PBA provides our members with Government Advocacy, Signature Events, Education, Research and Business Resources. Visit probeauty.org for more information.
The hottest television network launching this fall isn’t on cable–it’s in the salon! The Beauty Media Network (BMN) celebrates its official kickoff of the BE BEAUTIFUL Salon Tour on Monday, September 30th from 8 -11 p.m.at do at The View in Atlanta, GA. This exclusive network of in-salon programming provides the most exciting content on beauty, fashion, healthy eating, fitness and more to style enthusiasts nationwide via proprietary BMN monitors and media players, allowing salons and consumer brands to turn regular TVs into target marketing powerhouses. Presented by BASIC Hair Care and Motives for LaLa, the kickoff party will immerse attendees in the full BMN experience through do’s 360-degree multimedia capabilities, showcasing BMN’s new programming throughout the venue.
This mix-and-mingle affair will convene Atlanta’s salon professionals, beauty brands, industry elite and local media to celebrate BMN’s programming expansion while learning more about this innovative new media channel exclusively for salons, nail shops and spas.
“BMN is a about providing salons, and their clients alike, with thelatest in HOT fashion content, beauty and hair tutorials, celebrity photo shoots, music videos, movie trailers and more!” states Kim Cones, President and CEO of the Beauty Media Network. “At the same time, BMN’s platform incorporates salon programming, showcasing salon social media pages, stylist specialties, stocked retail lines and salon events and promotions that ultimately makes BMN an always-present salesperson that keeps salon clients engaged.”
Salon and beauty industry professionals will get to experience BMN’s innovative technology firsthand at the BE BEAUTIFUL Salon Tour kick-off party while also being the first to see BMN’s new programming, including programs from:
celebrity makeup artist Mia “Mimi” Johnson,
celebrity photographer Drexina Nelson,
textured hair styling portal NaturallyCurly.com,
fitness and nutrition expert Andrea Riggs, and
sponsored content by BASIC Hair Care, Motives for LaLa and Princess Hair Shop to name a few of the new, featured programs.
Following the kick-off event onSeptember 30th, six of Atlanta’s most high-end salons will extend the BE BEAUTIFUL Salon Tour celebration from October December 2013 in their establishments. Open to both their existing clientele and the general public, the salons’ events will feature themed parties introducing the new salon programming on BMN monitors, new beauty related programs from content partners and sponsors, along with live pop-up shops hosted by Princess Hair Shop, Motives for LaLa and BASIC Hair Care System.
Participating Tour salons andsalon party dates include:
The latest edition of Texture! by Modern Salon is now available online here.
Get in on the income-building opportunities! No longer a supporting player, texture has staked out a starring role at the salon.
Remember when you could barely find an established brand that carried even one product targeted to curly hair, much less an entire line? Times have changed! At CosmoProf this year, every brand had a texture focus. Brands that have been emphasizing volumizing formulas over products for curlies are starting to reverse that priority.
Follow the money? Yes! It’s just a matter of dollars. Brands are taking the texture category increasingly seriously because services and products for curly clients generate income. Curl-refreshers are rising to become top-selling products along with products that manipulate texture through defining and reforming the curl.
It’s still early enough in this texture renaissance for you to position yourself and your salon as texture trendsetters. Education is key, to learn not only how to cut and style all hair textures, but also how to provide services that dramatically change texture. This season, even updos are showing texture! The category includes smoothing services, but more and more artists and educators are talking about perming services, too, as straight-haired clients are beginning to put texture on their wish list. It’s also essential to update your knowledge for clients who want to transition from relaxing services to a natural look.
With formulas “teasing out” different textures, product knowledge is more important than ever. Clients are dependent on your professional eye to prescribe products that will nourish their individual texture and deliver the look when they do it at home.
Want to add texture dollars to your business? This issue of Texture!, a twice yearly collaboration between MODERN SALON and TextureMedia, offers an A-to-Z guide on how to become part of this lucrative conversation. Join up!