Archive for the ‘Tips & Tricks’ Category

Natural Prom Hairstyles for 2011

by Alicia Ward on Thursday, May 26th, 2011

Natural Prom Hairstyles for 2011

This year’s prom hairstyles are all about natural, messy and casual looks. Perfectly placed updos have been replaced by long waves, curls and kinks pinned back, braids, twists, romantic, soft updos and messy buns.

Low Curly Ponytail

This look is great for prom because it keeps your hair out of your face during dinner and dancing, but still looks amazing in pics!

Tip: Use a frizz fighting gel to seal your locks so they stay defined and frizz free all night. Another tip is to use clear rubber bands so your look is more elegant.

Side Curly/wavy Ponytail

This is a flirty and fun look—another great look for prom. Easy to achieve and great for dancing. Just grab your curls or wavy pull the hair into a low side pony and put your rubber band on.

Natural Prom Hairstyles for 2011

Tip: To make this look even more elegant or fancy, grab a few strands out of the ponytail and wrap it around your rubber band. This hides the rubber band and gives you a sophisticated look.

Messy is trendy. These prom hairstyles are incredibly stylish, yet aren’t sprayed in place, which is exactly why we went curl happy over them!

Selling Products: It IS Your Job

by Trash Talk with Anna Craig on Monday, March 28th, 2011

Anna Craig

Hair has been Anna Craig’s passion since she was 12 years old; this has always been her path in life. In 2001, she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an Artistic Educator for Pravana, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is very involved in her community—holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.

It’s crazy the number of stylists out there that don’t sell or know how to sell retail to their clients. A common thing that I hear is “I’m not a salesperson.” But you are—sales is our business. Not only do you want your clients to use the best products out there for their hair, but you want them to come back to you. If a client can’t replicate her hair at home like you did in the salon, she’s more likely to find another stylist because her hair never looks good. If you show her how to style her hair with the proper products and educate her on how to use the products, she will keep coming back.

From the moment a client sits in my chair, I ask them about what products they have been using on their hair. This will also give you an idea of what kind of client they are. If they use tons of different salon brand products then you know they probably frequent a salon more often. If they use generic grocery store products just based on price, you might have a harder sell, but if the product is right you might have a deal. I then educate my client about what type of product my salon carries and how our products differ. I also let them know about any specials we might have going on. I talk to them about the different products I am using on their hair when I start to style their hair. Then, when I walk them up front to check out, I go over to the retail section and show them exactly what I recommend for their hair—and why. This is the chance to put products in the client’s hands so they can look at it. If a client touches the product they are more apt to buy it. I will again go over special sales when I am up front.

Salons should always have a product on sale or have a special. This helps put a focus on different products every month. If a particular product isn’t moving off the shelf, highlight that product this month so clients can get interested. If you receive a new product line, put a special on it, like 10% off, to get people to try it. Once they see how spectacular the products are, they’ll be hooked. Offering a trade-up program helps get the ball rolling—trade in 1 generic grocery store product for $5 off a salon product. Make sure your shelves are fully stocked, especially on the most popular products.

Retail plays such an important role in our salons. Salon products to a stylist are like a prescription to a doctor—they keep the clients looking good and happy just like a medicine keeps a patient healthy. It’s your job to keep your clients looking good at all times.

2011 Hair Styles: Trends from the hair show!

by Alicia Ward on Tuesday, March 15th, 2011

Do you know where trends come from or wonder why every magazine is telling you that something is the latest and hottest look? It’s because of events like America’s Beauty Show. America’s Beauty Show is where thousands of salon professionals like you will converge to learn from top industry pros about the latest products and techniques in hair, skin and nails. Then what you learn will be available at your salon – thus, creating the trends.

This year at America’s Beauty Show there were lots of hot new trends. Below we detail the hottest trends for curlies.

Platinum locks!

Make your client’s dark locks a thing of the past with the new hot trend of platinum curls! Everywhere you looked woman and men were rocking platinum locks. If you want to be give your client a bold look this season offer them a shade of platinum to kick their color up a notch.

ABS hair showABS hair showABS hair show

Seeing Red!

Big bold red is very hot this season. The red of this season is a deep almost maroon and looks amazing on olive and dark skin tones – however, those with plate skin can pull it off too! This color will make your client stand out and add some serious dimension to their curls.

ABS hair showABS hair showABS hair show

Cut it Short!

Say goodbye to those long layers and hello to short curl bobs! The bob has always been a classic style for curlies but it’s being taken to new extremes this year with fun layers and super short styles. Is your client ready for a big change? Give them a super short style today. Short styles allow your clients to show off their other features and play with accessories.

ABS hair showABS hair showABS hair show

Offer Your Clients Sexy Beach Waves For Spring

by CurlStylist on Sunday, March 13th, 2011

beachy wavy hair

Step by step tips for getting beach waves at home

We’ve got a step-by-step guide to creating sexy beach waves at home in minutes from Butterfly Studio Salon owner Kattia Solano!

You’ll need:

1 inch to 1 1/4 inch barrel curling iron

A volumizing gel or spray such as Shu Uemura Tasai Cream

A light hold hairspray such as the heat activated setting spray, Soft Lacquer by Oribe

Step 1: Apply the volumizing gel or spray directly onto wet hair.

Step 2: Flip your head over and blow dry your hair to add volume to the roots.

Step 3: To add smoothness before using your curling iron, twist large sections of the hair around your finger starting at the bottom and twisting until there is tension.

Step 4: Separate your hair into four sections and apply your light hold hairspray directly onto the areas you will be curling (about 3 inches down from the roots and 3 inches from the ends).

Step 5: Place curling iron about 3 inches from the roots and wrap medium sections of the hair around the barrel. Be sure to stay away from the ends (you want your ends to appear straight).

Step 6: Continue around the head until all hair is curled.

Step 7: Apply a light hold hairspray all over and lightly scrunch the hair with your fingers.

Curly Cutting Deva Style

by Ivan Zoot/The Clipper Guy on Wednesday, March 2nd, 2011

ivan zoot

Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’s team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records. Here, he shares his cutting and business-building expertise.

I was a guest at a recent Deva Concepts Curlaboration program and participated in their curly hair cutting program. I learned a lot about the world of curly hair and specifically their take on how to cut it. Following are my top five reflections from that curly cutting experience.

1. Respect length: It is not that curly hair grows more slowly, it is that it takes a lot longer to show that length as the hair coils. To that end, every millimeter and month of growth is that much more precious. Go easy. Trim small. Respect the length that is so important to the curly client.

2. Cut dry: They wear it dry. It curls dry. Examine it dry and cut it dry to truly assess the behavior of the curl. Curls can vary throughout the head and once it is wet, all this information is lost.

3. Keep it simple: The kinds of hair cuts that would not make a bit of difference for straight-haired clients make a world of difference for the curly ones. Think simple. Clean up ends and define perimeter shapes. Remove some interior weight and open up face areas. Do not think in terms of complicated structural shapes. Think more maintenance and less creation.

4. Length and width: Focus on these two dimensions. How much length does the client wish to keep? Notice I did not say, “How much length do we want to remove?” How much weight must we retain to prevent the look from expanding sideways? We can alter length and width, but we want to do so slowly and carefully.

5. Make it an experience: Every element of the salon experience must be made special and memorable. Curly clients visit less often and so each visit must have that much more impact to sustain our relationship with them. Appealing to all five senses in powerful ways creates experiences that justify our prices and enhance the experience in the eyes of our clients.

Curly hair cutting can be a huge profit center in and of itself. Other companies beyond Deva offer curl specific systems and training but Deva has really separated themselves as the segment leader. In future posts, I will share more of what I am learning in the curly world. I welcome your thoughts, comments and experiences. Please comment and post below.

Fall Fashion Week 2011: Next Day Hair, The Latest Trend In Curl

by CurlStylist on Tuesday, February 15th, 2011

Next Day Curls

Next Day curl - slightly disheveled and imperfect

One of the big trends today on the NYC runways for Fall 2011 seems to be next day. Rather than having curls appear fresh, perfect and uniform without any strays or flyaways, it’s now all about hair looking slightly disheveled, “next day” or even as celebrity stylist Rodney Cutler so eloquently described it, “Hair that looks like you’ve been living in the woods for three days.”

“We’ve seen a definite shift in curl this season,” says designer Rebecca Minkoff. “We’re creating next day hair that’s soft, subtle, with volume and movement like you just rolled out of bed.”

For the Nicolas K show, celebrity stylist Rodney Cutler easily created this next day texture by spritzing in Redken Nature Rescue and twisting the ends of the hair to create that lived-in, gritty, textured look. “This type of hair is a perfect compliment to the very edgy, street fashion that K was showcasing,” says Cutler.

Ouidad simply scrunched in Ouidad PlayCurl Volumizing Foam, went back into the hair with a curling iron, taking different size sections and wrapping it different ways around the barrel of the iron for variation in curl pattern.

“In seasons past, curls were uniform and perfectly kempt,” Ouidad explains, “whereas the curl we’re creating for this season’s shows is looser and natural - meaning there’s variation. It’s imperfect and not overdone.”

This is great news for curly women out there that don’t want to spend hours trying to perfect their curl. Next Day texture is low maintenance and easy to achieve, so go ahead and spritz in some curl-reviving spray, style with your hands and go - knowing that you’re totally on trend!

Create the Celebrity Looks from the SAG Awards

by CurlStylist on Thursday, February 3rd, 2011

Is your client wanting to change up their texture or are they going for a celebrity-inspired hairstyle for their next event? Take a look at tips from celebrity stylists behind the scenes at the SAG awards.

Nicole Kidman

Nicole Kidman

For Nicole Kidman:

Starting with clean hair, David Babaii applied his new favorite must have product called Couture Colour Pequi Oil Treatment to her entire head. It is rich in moisture-restoring antioxidants, Vitamin A, E, proteins and lipids. The Pequi Oil Treatment instantly absorbs and won’t weigh hair down.

Next, he blow dried Nicole’s hair with the IT&Y HAIRFASHION Ionic Dryer that supplies super-fast drying power along with a large round brush to achieve a sleek straight finish. After the hair was dried, he gently back combed the top and sides for volume and then smoothed the surface.

To begin the up-do, he swept the hair gently over creating a faux side-part and brining the rest of the hair to the center back and securing with a band just at the top of the nape. David wrapped the hair into an un-structured Chignon and securing with bobby pins. The secret was not to over comb or smooth the hair but to allow the hair to create a soft natural look. To finish, he used additional Pequi Oil to her bang area to define strands. For added glamour, David added a subtle decorative clip to the side.

R you Ready for 2011?

by Ivan Zoot/The Clipper Guy on Thursday, February 3rd, 2011

ivan zoot

Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’s team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records. Here, he shares his cutting and business-building expertise.

2011 is here. R you ready for a great salon year? R you ready to provide your clients with the amazing curls they crave and will pay handsomely to enjoy?

Here R my top five Rs for a successful 2011 behind the chair.

R is for Repeat. There are a lot of curly heads out there. Even still we cannot afford to cut them all at once. The foundation of our business still rests on positive client experiences that result in repeat customers. Listen, serve and take good care of people. The modern golden rule: Treat others as THEY would wish to be treated. Stick to it and watch profits soar.

R is for Referral. Happy customers send their friends. It is an industry basic. It is FREE. The big piece of the puzzle is the asking. Do not just expect them to send their friends. You must ask, beg, plead and cajole your clients to send their friends. A little compensation can go a long way, too. A referral bounty, free product samples, bucks off on a cut—there are lots of ways to play it.

R is for Retailing. Use and recommend take-home hair care product. That is the best way to move it from your salon shelf to their bathroom cabinet. Notice: I did not say “sell” product. No one wants to be sold. Everyone loves to buy. Make it easy and fun to buy and clients will clear you out. R is also for reorder!

R is for Rebooking. Ring them up (another R) and then rebook them. Getting the client’s next appointment on the book before they leave the salon is the number one non-technical skill you can develop to ensure salon success. You pick the visit interval. Offer the appointment. Most satisfied clients will jump at the rebook offer. If you get a lot of decliners it is time to look closer at client satisfaction levels. R they really happy? Really, really happy? How do you know? Have you asked recently?

R is for Reading. Reading is the foundation of education. Read books. Read blogs (you R). Look at the pictures and use reading as the launching point of your efforts to educate yourself in 2011. Education is the key to raising the bar on your skills, your service and your success in hair and beauty. This year I will be sharing books I am reading that I think you might enjoy. Start with “What Women Want” by Paco Underhill. Women make up a huge part of our industry. Understand what they seek and deliver it. They will deliver loyalty and profits.

I hope you have a great 2011. I know I R going to ☺.

How to Make Money, Guaranteed!

by Trash Talk with Anna Craig on Thursday, February 3rd, 2011

Anna Craig

Hair has been Anna Craig’s passion since she was 12 years old, this has always been her path in life. In 2001, she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an Artistic Educator for Pravana, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is very involved in her community — holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.

The one way guaranteed to make money and to stay busy at your salon is to be there! Take this little quiz to see if you are on the right track. Answer yes or no to these questions:

1. Do you call in sick at least once a month?

2. Are you late for work?

3. Do you leave early or before the salon closes?

4. Are you always changing and adjusting your schedule according to your social life?

5. Do you run errands or take long lunches during your scheduled work day?

If you answered yes to any of these questions, you need to take a serious look at yourself, because you can only blame you for not working up to your potential. Clients could be calling to book with you right now and if you’re not at the salon, how are you going to service them? So, if you are having issues being at work, here is a simple solution to help you get back on track to make some money and to build your business.

1. Be on time. Arrive 15-30 minutes early every day so you are ready and can start you day out on the right foot. Sometimes clients arrive early and if you are running late or are not ready, they have to sit around and wait for you, and that is not professional. Your hair and make-up should be completely done 15 minutes before your first client. Your client should not have to watch you get ready for work.

2. Schedule your time off at least 3 months in advance. Plan your time off in advance, not at the last minute. This way you do not have to reschedule and shuffle clients around. Clients do not appreciate being moved a day or two before their appointment so you can go on a last-minute vacation.

3. Stay until the end of your shift. This is hard sometimes if you have a slow day your first instinct is going to be to jet out early, but you can miss those last minute walk-ins or call in. And if you start leaving, after a while it becomes habit and next thing you know, you’re leaving early every day and clients start to think you don’t work nights.

4. Stay your entire scheduled shift. It’s very tempting to take a long lunch or to go shopping with friends if you don’t have clients at the time. But resist the urge and stay and hang around; you never know when a client may call the minute you walk out the door. If you are always out of the salon, clients will have a hard time scheduling with you and you miss the money you could make from potential new clients. Your receptionist might not book you as much if you are always gone and running errands. Save your lunches, shopping, errands, etc. for your days off.

5. Don’t call in sick unless you are actually sick. Save those days for when you are actually miserable. If you are always crying wolf that you are sick, your boss might not believe you any more, especially if you are always supposedly sick. Clients don’t appreciate being canceled on the day of their appointment, especially if it’s just for you to play hooky. Be reliable—stylists already have a bad rap for being “flaky,” so show your clients you’re not like that.

Celebrity über-stylist Danilo Helps Mere Mortals Care for Curls

by Michelle Breyer on Monday, January 31st, 2011

Danilo

Danilo working with a NaturallyCurly community member

Pantene celebrity stylist Danilo has a passion for curls. He loves them in all their forms—from loose waves to tight kinks.

Danilo is very excited about the options provided by Pantene’s new Curly Hair Series, designed especially for waves, curls and kinks. From cleansing to styling to deep conditioning, the products in this line work together to give you repaired, moisturized, frizz-free curls every time. The collection provides a wide range of products to keep curls looking their best.

During a recent video shoot in New York, Danilo provided some tips to keep ringlets looking their best. The ideal style to achieve is the wash-and-wear look that works with your natural texture.

Diffuse your curls
A diffuser is a curly girl’s best friend because it doesn’t have the rapid air movement of a blow dryer that could disrupt the curl pattern. For more volume, flip your hair upside down and diffuse.

Moisture, moisture, moisture
Curly hair has an inherent need for moisture—moisture excites the curl! The Deep Moisturizing Treatment has been a huge hit with curly girls. For maximum results, Danilo suggests working the conditioner into the hair, and then combing it through after it sets for five minutes.

Manage that frizz
To reduce frizz, use a detangler and/or crème throughout the hair, like Light Conditioning Detangler and Anti-Frizz Straightening Crème. You can also fight frizz with a curl enhancing spray or mousse, like Curl Enhancing Spray Gel and Curl Defining Mousse.

Protect your hair from heat damage
Any type of iron works for curly hair, but be sure to protect hair from the heat by using a heat protection spray such as Heat Protection & Shine Spray.

Enhance your curls
If you have some curls that aren’t as tight as others, try finger-curling them. You can also enhance them by using a curling iron.


Pssst!

NaturallyCurly was on site to help with the filming of 4 Pantene videos at the Mark Garrison Salon in New York City. We got four great models - our own curly community members! - with an incredible spectrum of hair. Both stylists - Tippy Shorter and Danilo - were amazing. Danilo is one of the hottest stylists right now. He does Katy Perry and Lady Gaga’s hair as well as such stars as Sarah Jessica Parker and Kate Hudson. He’s very down to earth, and very knowledgeable about curls. He was so good on camera, and really threw in a lot of great tips.

Check out this video from Tippy Shorter using Pantene’s Curly Hair Series products:


More about celebrity stylist Danilo
In-demand stylist Danilo, longtime consultant to Gwen Stefani, has worked with A-list superstars including Lady Gaga, Madonna, Katy Perry, Anne Hathaway, Pink, Christina Aguilera, Faith Hill, Debbie Harry, The Dixie Chicks and Shirley Manson. His body of work includes styling for numerous music videos and America’s Top Model, hosted by Tyra Banks. Danilo has also styled such high-profile events as the VH1/Vogue Fashion Awards and the Super Bowl Half Time Show featuring Shania Twain. A man of many passions, Danilo is involved in multiple charities benefiting AIDS and cancer research.

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