There are hair shows and expos, and then there is Fro Fashion Week. There is no doubt that Fro Fashion Week is the ultimate networking opportunity for natural hair stylists, social media mavens, entrepreneurs and natural hair enthusiasts alike! The Spring 2013 edition had an Acid Summer theme, and it marks the fifth season for the Naturally Me! Media CEO Tarin Boone to bring a fabulous week of interactive & informative events that all could enjoy.
Fro Fashion Week started off on Wednesday with their first Fro Fashion’s Night Out, a meet and greet hosted by bloggers Oh Nikka! and VirtuousStyls at the posh Envy Boutique in the eclectic Little Five Points area of Atlanta. These ladies did an awesome job of welcoming us and kicking off the Spring festivities. The Thursday night I Love Me! Event for kids marked a first as it was co-ed. It’s nothing like lifting the spirits and boosting the confidence of our young as a way to give back to the community. Friday night marked another first as Jenell Stewart of Kinky Curly Coily Me! Played host to the first Dinner With CurlFriends in Atlanta. This classy pink and black affair brought 100 naturals out to play at the swank Museum Bar, including top bloggers & vloggers Mahogany Knots, Naturally Kela, LexiWithTheCurls, and BlackOnyx.
The Spring edition brought some great changes and some major players in the natural hair community. There were several changes to the program this time around and they definitely brought a shot of fresh energy to Fro Fashion Week. The change of venue to the Marriott Perimeter offered a great space for us to gather for the main events. The workshops began Saturday morning and featured topics ranging from beauty and fashion, to hair styling and transitioning tips. This year even included an opportunity for stylists to continue their education through workshops offered by the Textured Hair Institute. Both the Curls Unleashed Suite and the Shea Moisture Total Body Suite offered attendees the chance to lounge and learn. There were great handselected companies in both the Trendsetting Business Suite and the Runway Shopping Area, including natural hair care brands like Obia Natural Hair Care and Alikay Naturals, sweet body treats from Purgasm Shop and fly fashions and accessories from BriJor Boutique.
The schedule shifted around as well, with the Fro Fashion Show taking place Saturday night, followed by the lively Acid Rain After Party, and the Bloggers, Brands, and Brunch moving to Sunday. The fashion show gave us a full New York Fashion Week experience, complete with the white tent and lots of paparazzi. Even though there were snow flurries outside, the Acid Summer theme kept it hot under the tent! The Acid Rain after party was so much fun as well, and the DJ kept the sounds coming until the early morning.
Bloggers, Brands and Brunch was graced by none other than vlogger extraordinaire, CharyJay, as the guest speaker. She broke down the business of being a vlogger, shared some great stories and answered lots of questions. The spring edition of Fro Fashion Week was truly incredible and I’m SO glad I was able to attend. The next milestone is going to be a huge one, as the Fall 2013 Fro Fashion Week edition will now be going on the road! If you’re in the New York area, go ahead pencil in your calendars because you will NOT want to miss this first-rate event.
Festival fashion and hairstyles are a growing trend, so we asked TIGI to show us how to create a festival hairstyle on Cristina’s Type 2C hair for SXSW 2013. Textured hair is actually ideal for the carefree, bohemian looks that are popular at music festivals, and waves and braids are top trends right now. With the popularity of tools like Pinterest hairstyle inspiration is easier than ever to curate, and waves and braids are some of the top trends right now.
The talented women of Bettie Bangs hair salon in North Austin styled the bands and musicians performing at the Nikon Warner Sound showcase, as well as some of the guests at the TIGI Dry Styling Bar. While the stylists worked their hair magic, musicians took the stage including Macklemore & Ryan Lewis, Icona Pop, Tegan and Sara, and our personal hair crush, Lianne La Havas!
Stylist Tasha Grimsley used a couple different styles of braids on Cristina’s hair, including hairband braids. She created two small braids using sections of hair from her temple. Using strands from the two headband braids, Grimsley then created a short fishtail, and then ended in a regular 3-strand braid. She used bobby pins to fix any strands that may be sticking out, and to get them looking just right. But remember, the final look should not be too polished, it’s meant to be boho! To add extra curl Grimsley finished off with a curling wand to touch up any waves that are lacking body. This helps especially for clients with multiple curl patterns. You can watch the full festival transformation video here!
Our cover style for this issue of Texture! shows a commercial variation on long hair. Created by a team of texture experts from TIGI, the look was achieved on hair that had a lot of natural texture and was nearly all one length, with only slight layering. The second look was created by using bobby pins to grab internal lengths across the crown, pulling them into a shape that gives the illusion of more layers and pinning them across the crown.
Leading the team were TIGI U.S. Education Director Thomas Osborn and U.S. Creative Director heath Grout, who also did the photography. Both mentored by TIGI founder and industry icon Anthony Mascolo, Osborn and Grout have been with the company for 23 and 17 years, respectively. Grout is primarily based at the TIGI Advanced Hairdressing Academy in New York City, where he helps to develop ideas for new collections. Osborn is creative and educational director of the new flagship academy in NYC’s Soho district. He plays a key role in forecasting trends as well as inspiring team members to fulfill their artistic potential.
“People are embracing their natural texture,” Osborn observes. “our model for this shoot loved the natural look we gave her. We thought we might have to curl her hair, but when we shampooed it we saw that she had beautiful, natural wave. She watched how I combed and dried her hair, and she took home all of the products we used so that she could recreate the same touchable, soft, romantic curls. Once you share that with someone, you have a client for life.”
1. After wetting the hair, apply two products - TIGI Curlesque and TIGI Bedhead On the Rebound. Comb through with a wide-tooth comb, and squeeze out the moisture with a towel.
2. Attach a diffuser and set the dryer on low speed and low heat. Tilt head to the side, start from the perimeter length and push the diffuser up the length.
3. Avoid focusingon one side at a time. instead, keep the rotation going to produce an even curl pattern.
4. When hair is completely dry, let it cool. Then have the client flip over her head and shake out her hair to add volume.
Hair team: Thomas Osborn, Adriana Papaleo, Christopher Catanese, Brian Adelman
Every stylist has had a curly-haired client ask for a smooth blow-out in order to look professional at a work conference or to make a good impression at a job interview.
“I find that clients with curly hair believe that they’re taken more seriously if their hair is straight,” explains Morgan Wilheite, creative director at Ouidad. Having frizzy and unruly hair at a business meeting can be the equivalent of showing up wearing a tank top and shorts, so curlies either straighten their hair or slick it back into a ponytail.
But curls and briefcases need not be mutually exclusive. By giving clients a curl-specific cut and color and then empowering them with the skills, tools and care routines they need to maintain it, you can ensure their curls will be workplace-ready. “Professional curly hair is all about maintenance and how you present it,” says Marie France, owner of Madusalon in San Francisco. “Dry hair tied back in a ponytail is not professional; it just shows lack of attention. What says ‘professional’ is moisture. It’s a cut, it’s style, it’s care.”
The Foundation: A Good Cut
Whether she plans on wearing her hair loose or pinned up in a style, a curly client must be cut in a way that enhances her texture, not works against it. The cutting of textured hair presents a unique opportunity not only to create volume, shape and dimension, but also to control the curl. “The key is to make sure the hair is cut in a way that is conducive to the curl pattern, especially if the client plans on wearing her hair curly,” explains Rafe Hardy, artistic creative director at Sexy Hair Concepts. “If you’re cutting waves, for example, don’t cut the hair in the middle of the S-pattern, because that’s when it will kick out. Make sure to cut at the beginning of the wave so that it naturally curves under.”
Executing a proper curly hair cut using techniques you wouldn’t use on straight hair presents an opportunity for you to develop and demonstrate an expertise in texture. Once recognized as a curl-savvy stylist, you can promote your texture specialty to increase your income and client base. “Stylists who specialize in curly cuts tend to have a cult following,” Hardy notes. “If you can build up a business that includes people with textured hair, you’ll be sure to gain influence in this specific curly niche.”
9-to-5 Styling + Care
Once your client’s curls are clipped into shape, the next step is determining a maintenance routine and some workday styling options. Throughout your client’s appointment, you can explain the building blocks of styling curls so that her natural texture will no longer be limited to the weekend. “When a client is in your chair, this is the opportunity to show her results and teach her how to achieve them on her own,” explains Hardy. “More than with any other client, styling curly hair should be about education. Show these clients how to diffuse their curls and scrunch in product so that they can take the good curl care habits home with them.”
For the client, the benefits of a good session with her stylist are both immediate and long-lasting. “My hair used to be dry and frizzy so I always pulled it back at work because I didn’t know how to give it the attention it needs,” confides one salon client, Paloma Herman, who became loyal to a salon once she found a stylist who specializes in textured hair. Co-director of admissions at the San Francisco School, Herman says this was the first stylist who’d ever given her a cut that was “intentional and mature.” She adds, “The stylist showed me how to maintain it with only a couple of products. Since then, I’ve been much more comfortable with wearing my curls loose in the office.”
Salon client Bianca Ummat, a Resident MD in Washington, DC, interacts with patients on a daily basis and, to prevent a health hazard, needs to have her hair pulled back from her face. Still, she wants style. “I like to switch it up,” Bianca says. “I do loose buns, ponytails and braids to keep my curls from being in the way.” To secure curls away from the face, Wilheite advises using pins as opposed to ponytail holders. “A slick ponytail is a very severe look and potentially damaging to curls,” she says. “Instead, use larger bobby pins to pull pieces back and secure pieces section by section for a professional style that is also gentle on curls.” For longer curls from loose to tight, Wilheite suggests an on-trend high bun, again using bobby pins to secure the hair around the base.
For tighter curls that have the tendency to shrink up to 80 percent of their length, Product Specialist and Celebrity Stylist Felicia Leatherwood suggests styles allowing the back section of the hair to remain loose while the front sections are pulled away from the face in a half ponytail or bouffant, or sweeping just one side back and securing with a pin. “This allows your clients and colleagues to focus on the face, eyes and smile, not the hair,” says Leatherwood, who offers chemical-free solutions to her ethnic clients who struggle with trying to wear their natural hair at the office.
Some Like it Straight
Even with the right curly cut and maintenance routine available to them, many curly-haired professionals prefer to wear their hair straight. “That’s the beauty of curls,” says Hardy. “They’re so versatile. One day they can be full and voluminous, and the next they can be sleek and straight.”
Consult with your stylist to determine how to incorporate a straight look into a curly styling routine.
Some options: 1. Schedule a blow-out as part of the client’s regular visit so she can leave with sleek hair and wear it straight for a few days. 2. Set up a blow-out bar for clients to walk in for a professional blow-out at their convenience between cuts. 3. Provide a professional smoothing treatment to reduce frizz while allowing the client to easily toggle between straight and curly styles. “There are many women who do not have a preference for work between straight or curly,” says Hardy. “They just love having the option to do both!”
Put Your Best Curl Forward
Your clients’ looks can be almost as important as their PowerPoint presentation for navigating their career path. Professional curly hair is about mitigating the hair’s tendency to be unkempt, which means keeping frizz, dryness and flyaways in check by promoting the hair’s health and hydration. Encourage clients to take the extra step for their curls, such as deep conditioning before an interview, or even style and diffuse them before a presentation.
“Your clients’ curls represent their personality, so you really want them looking their best,” encourages Wilheite. “Curls show off a distinctive personality and self-confidence, which is critical in business.” By starting with a proper cut, style and color to enhance texture and then giving clients the education and tools to maintain their curls, you can ensure that your curly clients look great on every rung of the career ladder—from the interview to the boardroom. “I used to think of my hair as something that detracted from my professional appearance,” says Paloma Herman. “Now that I know how to take care of my curls, they’ve become an asset.”
Just when we’re laser focused on the matter and finally winning the battle against frizz, we glance up to notice something on the horizon.
Oh no, frizz is making a reappearance! But wait. It’s different. It’s—it’s pretty! From the catwalks to the coasts, frizz is seriously trending. In a way, that means textured clients can let out a collective sigh of relief. Frizz is at least the devil they know.
“Curly and wavy hair textures tend to naturally be more frizzy,” says DavinAlan Testerman, artistic style manager at Kenra Professional. “The core bonds of the hair shaft are crooked and, even if healthy, have the tendency to appear frizzy.”
Furthermore, because of the structure of wavy, curly and coily hair, it is harder for the scalp’s natural oils to move down the hair shaft. Less oil means less hydration, and less hydration means more frizz.
“Hair becomes frizzy when it lacks moisture, which can happen from styling methods, chemical services or natural occurrence,” says Jaritza Ortiz, education and testing coordinator at GK Hair. “When there is high humidity in the air, hair tends to pull in needed moisture, thereby causing frizz.”
Frizz as Fashion
Accepting their frizzy fate, curlies have learned to live with it or conquer it, but they haven’t glorified it in decades. This was one pendulum that was rarely predicted to swing back. But pendulums always do.
“Frizz is becoming more of a trend on the runway because, quite simply, it’s time,” says Testerman. “The looks on the silver screen, runways and magazine covers have been straight for so long that the avant-garde direction that sashays down the runway should seem to go to the extreme of curly-frizzy.”
Houston salon owner Efrain Leiva, an educator and international platform artist for Farouk, agrees. “This look is coming because the younger generation hasn’t tried it yet,” he observes.
“Now that they’re seeing it, they’ll want to try it.”
And they’ll be seeing more of it, says Ortiz, who notes that hair silhouettes always balance clothing design. “Runway fashion for this fall is showing military chic, with sleek lines and olive green and brass, along with the laminated look,”she adds. “Those masculine styles and hard finishes are complemented by a softer, frizzy, romantic style.”
On Main Street, Leiva sees the trend more as evolution than revolution.
“Right now only the trendiest clients are asking for frizz,” he says. “In New York and L.A., there are women from all over the world, so clients are more exposed to international looks, but here in Houston we’re not seeing a lot of it. However, our clients are getting into wavy hair. Before we get them into frizzy hair, we have to move them into a nice wave — a softer look — and after that it will slowly happen.”
That was Then
Perhaps salon clients have to first trust that this is not their mother’s — or grandmother’s—frizz.
“The last time we had the chance to see a true shift from sleek-straight trends was the transition from Cher’s parted-down the-middle ’70s ’do to the over-processed and big hair of the ’80s,” says Testerman. While overprocessing may have been an appropriate vehicle at the time, it won’t fly today. But neither will the opposite — just letting hair have its way.
“In the ’80s, most of the frizz was natural,” says Leiva. “Today we make it happen with products, tools and even color techniques.”
Frizz-seeking clients will replace smoothing shampoos and conditioners with hydrating products. Instead of flat irons and curling irons, the heat tool of choice will be the blow dryer. And rather than drenching the hair in styling creams, they will rough up the cuticle with pomades and polishes.
“I love to see frizzy hair with shine in it,” Leiva says. “Use some spray to hold it, so it looks as though it’s been styled and didn’t just happen. This time around, we’re creating manageable frizz.”
Good Frizz / Bad Frizz
Frizz is already a big staple in current hair fashion. You know the messy French twist, braid, chignon or loose pony? Yep, the unfinished part—the coolest part—is frizz. But it’s good frizz.
“Good frizz is something we stylists call ‘flyaway hair,’” says Matrix Artistic Director Daniel Roldan, a hair stylist at NYC’s Cutler Salon and a finalist in the NAHA 2011 texture category. “When you have good frizz, the hair is light and airy. Bad frizz, on the other hand, is overworked and over-dry hair with no control.”
To create good frizz, first dry the hair thoroughly and apply product throughout the hair, Roldan advises.
“You can use a variety of tools,” he continues, naming a teasing comb, cushion brush and wig brush. “Once you have control of the hair’s direction, you can go against the grain to create the frizz.”
Farouk Educator and International Platform Artist Efrain Leiva uses the air from the blow dryer to do the backcombing for him.
“Hold the hair with the brush and apply some tension,” he directs. “Then to rough-up the hair, blow-dry toward the scalp — against the natural pattern.”
While color services have a purpose beyond that of frizzmaker, they can be worked to that added advantage. Leiva employs blonding baliage techniques to tease out the frizz.
“We place lighter color on the ends, and then we don’t style them,” he explains. “Very blonde color helps the hair on the ends become frizzy. These unfinished looks are very in style.”
The professionals at Global Keratin Hair offer this recipe for healthy, haute frizz:
“For the first time ever, Oprah’s appearing on the September cover of O without blow-drying or straightening her hair,” announced the Oprah empire on the website of O Magazine, in which each issue features its founder as the covergirl. “She says that wearing her hair naturally as she often does on weekends and on vacation makes her feel unencumbered.”
Not new to the makeover method of reenergizing your self-image, Oprah says that all makeovers are not created equal. The best, according to her statement, are those that resonate with how you already think and feel about yourself. “The only way to real transformation is through the mind,” says the queen of self-actualization.
While Oprah’s ‘do is au naturale except for, from our eye, an expertly blended product cocktail another September magazine cover display of afro-esque hair cannot boast the same. Lady Gaga lands atop this month’s Vogue brightened by a platinum halo of hair designed by celeb stylist Grace Coddington. While the haute-texture look suits her, this is one time the Lady cannot claim she was “born this way.”
In the old days, the last thing a curly-haired client needed in her tool drawer was a curling iron. New days are here! Specialty curling irons represent the hottest trend for curlies looking for an easy way to shape coil chaos into orderly fabulosity.
Among the new irons hitting the marketplace is the Bio Ionic StyleWinder with a rotating barrel that eliminates the need to turn the iron over and over. Instead, a “clamp, wrap and roll” maneuver ends wrist strain while creating perfect curls, waves and spirals.
Height is happening! With male manes growing fuller this season, texturizing products and cutting techniques are a good bet for impressing your guy clients. Show them how to mix hair product cocktails to customize their look with anything from a light touch to a mighty mountain of texture.
New research indicates that curly clients are loving their texture and hungry to keep the conversation going.
Did you know that 65 percent of people with wavy hair straighten it at least sometimes? But that key word wavy means just what it says. Be careful not to apply wavy-haired habits to those of kinky-curly clients, more than half of whom choose to go “natural” all of the time.
“You cannot look at all textured clients as one category,” cautions Michelle Breyer, president of TextureMediaInc. “There are different needs and desires depending on their texture, because not all texture is created equal! If you want to be a well-rounded texture stylist, you must understand that there’s more than one type of texture client.”
Recent research also indicates that texture clients are continually looking for new options. Nearly half of curly clients who are happy with their product of choice still have an eye out for the next great development. That nonstop interest in their texture keeps the conversation open for you to introduce them to new products and tools even after you’ve “solved” their hair issues. The two major reasons texture clients believe that people are more accepting of their curls today vs. five years ago are that stylists and products are increasingly addressing their needs, and that people are more appreciative of their own natural beauty.
Perhaps the best news from the market research department is that a small minority (only two percent) of textured clients say they wish they had straight hair. Today’s clients either fully embrace their curl or admit to good days and bad days. As you become more fully educated about texture and skilled at styling it, you’ll help make every day a day that your curly clients are grateful for the beautiful texture that nature provided.
For training in curly hairdressing as well as more information on smoothing techniques, mark your calendar for March 3-5, 2013, when America’s Beauty Show will feature exciting main stage presentations of Texture Live!, sponsored by MODERN SALON and TextureMediaInc.com. Watch demonstrations of the latest products and most advanced techniques to arm yourself with expertise to become the go-to professional for textured clients.
Curls and Water Do Mix!
On a Saturday in June during Premiere Orlando, hundreds of curlies and stylists from all over the Southeast flocked to the pool at the Omni Hotel and Resort in Orlando for an afternoon of pool-tastic, curl-centric fun at the 2nd Annual Curly Pool Party. The formal pool was transformed into a colorful and luxuriant afternoon soiree filled with swimming, styling demonstrations and pina ”curladas.”
Sponsored by TextureMedia and Modern Salon Media, the curl celebration showcased such brands as Ouidad and Amika, which each set up shop in their own private cabanas to teach people how to work with their clients’ texture and their own!
“It’s so hard to deal with my curls in this humidity,” lamented one attendee who drove in from Tampa. “I never know how to protect them when I go swimming. But after coming here, I’m ready for summer! Bring on the water and the heat!”
Learn how to manage unruly locks with these texture-specific classes that will keep you up-to- date on techniques to tame tame and control your clients’ curls for months.
LOOK AND LEARN
This two-hour program is conducted by a Simply Smooth texture manager who will demonstrate the Simply Smooth keratin and maintenance line on a mannequin. Attendees observe the process of application, drying and curing with Simply Smooth Keratin (original), Xtend Color Lock and Touch of Keratin, with opportunity for Q & A.
Attendees will learn the art of texture management and how to increase revenue with all of Simply Smooth’s keratin products. The company also offers three-hour sessions to achieve Simply Smooth certification.
Where: CosmoProf and Armstrong-McCall stores in U.S. cities.
When: Various Mondays. Contact your sales rep.
CHI ENVIRO AMERICAN SMOOTHING CLASS
As a safe alternative to traditional, harsh straightening treatments, the CHI Enviro American Smoothing Treatment infuses hair with amino acids, proteins, silk and pearl. The process improves the condition, shine and smoothness of unruly hair. Results typically last up to four months.
Purchase of some specially marked CHI items earns salons the opportunity to hold this class free as an in-salon class.
The GK Experience covers GK Hair’s Oil Hair Color and The Best Juvexin Treatment & Hair Taming Systems. Stay on in Florida and attend the two-day GK Hair Collection Cutting class the following week.
Where: Dania Beach, Florida at the Sheraton (GK Experience) and at Hyatt Place (Collection Cutting)
When: September 17, 9am-1pm (GK Experience), and September 24-25, 10am-5pm (Collection Cutting)
Be the first to hear the buzz about texture on the runway! Follow ModernSalon.com and NaturallyCurly.com for complete curly coverage of New York Fashion Week the second week of September, previewing next spring’s hottest runway looks.
Wash and Go Conditioning Basics One of the challenges with wash and go hair is quickly styling before seeing frizz or shrinkage. Here are some tips to ensure adequate moisture and ample time to style.
Use a hydrating leave-in conditioner, such as Design Essentials Natural Moisturizing Conditioner, for achieving more volume along with a daily moisturizing agent, such as Design Essentials Natural Daily Moisturizing Lotion, for achieving more definition as a base before using a curl enhancing product such as Design Essentials.
With these tips you can achieve a fabulous wash and go style that clients will step out of the salon raving about!
The CurlStylist team is here in Las Vegas for the annual Paul Mitchell Gathering where the world-renowned product line and school is launching a new product and education initiative focused on CURLS. Our West Coast Correspondent Cassidy Blackwell sat down to chat with the one-and-only Robert Cromeans about trends and techniques in texture!
Curly hair is beautiful in it’s natural state. As stylists, we love to see woman embrace their natural curls, coils and waves. However, we know that everyone likes options and variety. No one person can eat the same lunch everyday for their entire life just like no one curly can wear her hair the same her whole life. Blow-outs are a great way to help your clients change up their look. Here are four tips to help you give your client the perfect blow out.
1. Start Clean and Detangled!
You should always start fresh and clean for a smooth blowout. When selecting a cleanser, pick one that has smoothing properties like Matrix Total Results Sleek Shampoo. Choose a conditioner that is very moisturizing and has smoothing and de-frizzing qualities. We recommend the pair to the above shampoo, Matrix Total Results Sleek Conditioner. You will need to do a thorough job of wide-tooth comb detangling before you get started to ensure you get every curl smooth. Before you detangle be sure to apply a leave-in conditioner. Again, when selecting products for a blow out, choose products that have a smoothing properties like Matrix Total Results Moisture Cure 2-Phase Leave-In Treatment. Hair should be damp but not dripping wet when you get started. Remember to use a microfiber towel to gently dry your curls before starting, because this will help reduce frizz and friction.
2. Protect and Separate!
To ensure that your curls are protected from heat damage, apply a heat protectant and smoother. Matrix Total Results Sleek Iron Smoother works to protect and smooth curls for heat styling. To apply this heat protectant place a dime to quarter size into your hand and distribute it evenly. Then, separate curls into sections, this will make the drying more manageable and reduce tangles.
3. Dry: Hot and Cold!
Now it’s time to start drying the hair in sections. Grab the first section and start drying it at the top, aiming the blow dryer downward and moving it from the top of the hair to the ends. Alternate between hot and cold settings on the blow dryer. It’s best to use a round brush and a dryer with a concentrator nozzle. These are must have tools for a good blow out. Using high heat and a concentrator nozzle to direct the dryer’s airflow, dry hair from root to tip for about 8 seconds, then lock out the frizz by using the cool shot button for 5 seconds. If the hair is excessively curly or coily, start by drying hair from mid-shaft to end to minimize styling time.
Matrix is offering you the opportunity to show off you best blow out!
Matrix Curly Girl is challenging six salons to throw down their best blow-out techniques to see whose smooth style reigns supreme. Vote by June 30th, for the salon you think will give our Curly Girl the best & longest lasting blow-out. If your salon wins you will be entered to win one of 50 gift baskets filled with the products the winning salon used on our Curly Girl (a $100 value)! Stylists can involved and enter here.
Inspired by 1950’s Hollywood glamour, multi-textured hair showed prominently on the Premiere Orlando show floor. Rather than creating evenly distributed texture throughout the look, the multi-textured hair we were seeing combined sleek and straight roots that flow into a burst of curls, coils and waves! The best part of this look is that it can be created on any hair textured, whether curly, wavy or straight. Ouidad Creative Director Morgan Willhite explains how to get the this sexy and fun vintage look with a modern twist
For Naturally Textured Hair
Start with very wet hair. Apply Ouidad’s Climate Control Gel thoroughly from roots to ends. Using a fine tooth comb, section in your desired part and begin combing hair in a downward motion smoothing your hair flat till you reaching top of your ears (the halfway point between the top of your head and the nape of your neck).
Using a metal duckbill clip (or any flat length clip) placing clips one after another, securing hair flat from ear to ear. With the top secured smooth, allow to dry natural or use a dryer on low pressure to ensure the hair dries sleek and straight.
On the remainder the hair (from ears down), again rake Ouidad’s Climate Control Gel throughout the curls adding definition. Using a diffuser, dry the bottom curls on high heat, high pressure.
Lifting the diffuser to the scalp, dry curls until completely dry to achieve full, tousled, voluminous curls. Do not diffuse for perfection. The vision of this style is more of a unkept bed head look. Skip the bang if the hair is naturally curly.
For Naturally Straight Hair
Start with dry hair. For the top area, use a smoothing serum, try Ouidad’s Shine Serum. Using a drop of serum, smooth hair with a fine tooth comb ensuring all those little flyaway are tamed. Also if you have them, bangs are great touch to add a little extra edge to the style.
Again, secure using duckbill clips from ear to ear ensuring to top stays smooth. The bottom area can either be set with rollers or set with a curling iron.
The key for this look is to avoid perfected curls. Break up the curls using a fine tooth comb by teasing with a setting aerosol hairspray. Go throughout the curls and strategically tease the curls adding uneven texture.