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Salon Sanitizing Tips for Customer Loyalty

by Ivan Zoot/The Clipper Guy on Friday, July 22, 2011

Salon sanitation is not a fun and sexy topic, but the reality is that selling sanitation—in a big way!—can build (and save) more clients than learning the next big trend haircut.

For best results when selling sanitation, you need to use good sanitation principles and practices to grow your business.

Here’s how:

Get Caught Sanitizing

Sanitizing should happen in plain view of your clients. Disposable razor blades should be changed at the beginning of each service after the client is seated. Remember, if I did not see you change the blade, you did not change the blade.

Even if all tools are cleaned before the client sits down, a fast shot of spray sanitizer on a clipper blade sends a powerful message. Spraying scissors before you start a cut will be noticed.

Pulling a nasty hairball off of a round brush in front of a client sends the wrong message.

Clean Every Client

Every client should walk up to your chair and see a chair that looks like the chair the first client saw at the beginning of the day. Reset your tools. Sweep the floor. Check the mirror. Each client should feel like the first and only client of the day.

Don’t Top Off

When the liquid in your wet sanitizer is no longer bright blue, and the hairball at the bottom is the size of a hamster, it’s time to dump it out and start over.

Do not just top it off with water. Adding water alters the strength and effectiveness of the mix. The lighter blue color screams of this.

Accept Gravity

When a tool is dropped on the floor, leave it there. Grab another comb. Have more combs on hand so you can do this. Kick it out of the way so no one slips and falls. Do NOT pick it up, wipe it off and keep cutting.

Sanitizers need time to work. If you pick up the comb from the floor then your hands are no longer clean either. Clients notice these things. They may not comment on them, just as they may not come back.

Make Sanitation Easy

Spray can products like Andis Cool Care 5oinONE clipper spray are easy to use. The easier they are to use the more likely they will actually be used. Stock all the necessary cleaning products in a convenient place so they can be easily accessed by anyone as needed.

Move the broom. If the broom is way in the back of the shop and it takes too much time to go get it, use it and put it back, move the broom to a more convenient location. Do NOT just skip it and sweep every few clients (more on sweeping next blog post).

Good sanitizing practices build businesses and customer loyalty. Word will spread - diseases will not – and that is a win-win for everyone.

Sell clean!

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

Top Tips for Businesses