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Reach Out to Curly Clients at “Texture on the Runway”

by CurlStylist on Wednesday, February 8, 2012

Ever find it hard to follow a Twitter conversation, or wonder how many textured-hair women are talking about curly or natural hair? (Hint: it’s more than 14,000 a week!) Join the Texture Revolution and connect with the textured community at TextureOnTheRunway.com.

TextureMedia is bringing “Texture on the Runway,” an industry-exclusive textured hair as fashion show ONLINE! With the help of Mass Relevance, an engagement and curation platform, you can reach out to clients with wavy, curly and kinky hair, answer their questions and get the inside scoop on their wants and needs by tweeting with hashtag #texturerunway.

Post photos, watch interviews and read content LIVE from the event while sharing textured hair advice, tips & tricks with the community.

Get in on the action of a movement created and run by a community and hear what textured women have to say! Join NaturallyCurly.com and other texture influencers in changing the conversation and empowering the texture community, and by extension, the textured sylist!

Visit TextureOnTheRunway.com on February 11 to participate in this revolutionary, invite-only, New York event celebrating the ultimate fashion accessory and statement – beautiful hair. Your tweet could even be streamed live on stage at the event! Influential leading hair care brands sponsoring the event include Arrojo, Matrix, Curls Unleashed by Organic Root Stimulator, Hair Rules, CURLS, Minardi Luxury Color Care, Modern Salon and CosmoProf, operation of Beauty System Group LLC!

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Top Tips for Businesses
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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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