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Place Your Samples in Unique Places

by Staff on Monday, September 21, 2009

  • The more touch points you create between your clients and the product, the more you increase your chances of a sale. Be creative and leave samples in places like the dressing room or ladies’ room.
  • Reflect the products you will be using on your clients at the stylist stations. Have samples ready for your clients to take home to keep their tresses radiant, healthy, and ready to recreate perfection at home.
— Source: Pureology
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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

Top Tips for Businesses