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NovaLash Gives Lashes To The Masses

by Megan Dorcey on Wednesday, March 23, 2011


Located in the heart of Houston, NovaLash’s Academy of Eyelash Arts and Sciences is a beauty facility with a purpose:  to teach the elegant art and subtle science of eyelash extensions to the nation’s beauty schools’ top instructors, preparing them to pass that knowledge on to their students.  NovaLash—producer of healthy, medical-grade lash extension adhesives—knows that eyelash extension services are the trendiest ticket to increased salon profits.  After all, lash application is one of the most coveted salon services, grossing $44 million last year alone, according to Nielson data.  By meticulously training teachers who will eventually instruct beauty school students, NovaLash adds an invaluable tool to every student’s style belt.

The prestigious Bellus Academy in San Diego is the first cutting-edge educational institution accepted by NovaLash to launch the eyelash extension program. Judy Edelman, director of Bellus’s Makeup Artistry Programs, says, “The energy at the NovaLash headquarters is inspiring and contagious.  These professionals are so dedicated to the company and the industry as a whole; they truly believe in the quality of their products and in the power of education.”  Adds Edelman’s teacher—and NovaLash CEO—Sophy Merszei, “We are thrilled that this must-have service will soon be a part of Bellus Academy students’ curriculum.  Now, their students will be fully certified in lash application upon graduation.”

The client’s lust for lusher, longer lashes has indeed never been higher.  Cashing in on this top trend is a smart way to boost any beauty business.

Established in 2004 as the first global distributor of eyelash extension products, NovaLash, Inc. has quickly become the leader in the field of lash extensions by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve.  NovaLash has since expanded into over 40 countries outside of the U.S. and continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education.  NovaLash was recognized in by ICMAD for product innovation of the year and voted Reader’s Choice for Best Eyelash Extension Company in 2010 by Beauty LaunchPad Magazine and won Professional’s Choice Award for Favorite Eyelash Extension Line from American Spa Magazine.  NovaLash continues to provide the only physician-developed training program using the longest lasting, medical-grade adhesives, earning NovaLash its reputation as “the healthiest” professional lash extension system.  More information about the company can be found at http://www.novalash.com and http://www.facebook.com/novalashUS.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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