My New Love: CHI Enviro American Smoothing Treatment
by Megan Dorcey on Thursday, February 17, 2011
Megan in all her natural curly glory
Throughout the past year, we have all had mixed emotions about the various keratin treatments available to us. I, like any good researcher, went and had a keratin treatment last year. Like a lot of people, I was happy with the results, but the process left me with irritated eyes, and a lot of questions.
In response to concerns over the safety of traditional aldehyde-containing straightening treatments, CHI has introduced the revolutionary Enviro Smoothing Treatment that is completely formaldehyde-free and safe to your clients as well as yourself. The CHI Enviro American Smoothing Treatment (CurlStylist has dubbed it the CHI EAST) is composed of amino acids, pearl and silk. No harmful chemicals means you have a clear conscious when that client asks for the treatment.
I didn’t understand how the treatment could actually make the hair straighter and smoother without chemicals, but CHI Enviro’s protein and amino acid complex allows temporary change in the structure of hair fibers, leaving hair easier to comb and hair that is silkier, smoother and shinier, so its protein and amino acid complex is what allows the system to straighten the hair.
Megan after her CHI Enviro American Smoothing Treatment
I had the treatment done last weekend and I will have to say that the process is fairly similar to other treatments I’ve had; many steps of washing, drying, flat-ironing. A few things that were drastically different: no smell, well, actually, there was a smell, and it was vanilla, not the eye-watering chemicals of other systems. When Rafael (my own personal CHI Educator) was flat-ironing the treatment onto my hair, there was literally only steam coming off of it, and it didn’t make my eyes water, or make my throat close up. I actually didn’t notice until halfway through the process.
All in all, I was one happy camper. Many of us felt like we were lied to by various companies in the past, and we were more than skeptical with this new treatment. We can’t wait until this safe (physically and environmentally) treatment is offered in all of the salons instead of the harmful keratin processes. You’ve made believers in us, CHI.
Check out the continuing education opportunities with CHI here.