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Maximizing Your Salon Business with Social Media

by Cassadie on Wednesday, July 18, 2012

One of the hottest sessions at this year’s annual Paul Mitchell Gathering was not about how to achieve an avant-garde style or speed cutting. This time, it was a lesson in social media for salons. Lead by Johnny Royal of inDELIBLE, the social media company that powered the 2008 Obama + Shepard Fairey viral campaign and the soon-to-be-launched Paul Mitchell Truth About Curls Campaign, salon owners and stylists learned the ins-and-outs of social media and how a prominent social presence can increase business. Here are some tips from the session:

• 94% of businesses have some sort of social media presence. Social media is now a key part of any marketing strategy so make sure you have a presence!

• Facebook is a great way to promote your salon and leverage the social networks of your clients. For as little as $10 a day, you can also distribute Facebook ads.

• If your following is less than 10,000, make sure to manually post to Facebook and Twitter, rather than using an automatic service like Hootsuite. This will ensure that Facebook’s algorithms don’t skip over your posts and keep them fresh in the feed.

• Use Pinterest to humanize your business and show clients your aesthetics and unique brand personality.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

Top Tips for Businesses