Maximizing Your Salon Business with Social Media

by Cassadie on Wednesday, July 18, 2012

One of the hottest sessions at this year’s annual Paul Mitchell Gathering was not about how to achieve an avant-garde style or speed cutting. This time, it was a lesson in social media for salons. Lead by Johnny Royal of inDELIBLE, the social media company that powered the 2008 Obama + Shepard Fairey viral campaign and the soon-to-be-launched Paul Mitchell Truth About Curls Campaign, salon owners and stylists learned the ins-and-outs of social media and how a prominent social presence can increase business. Here are some tips from the session:

• 94% of businesses have some sort of social media presence. Social media is now a key part of any marketing strategy so make sure you have a presence!

• Facebook is a great way to promote your salon and leverage the social networks of your clients. For as little as $10 a day, you can also distribute Facebook ads.

• If your following is less than 10,000, make sure to manually post to Facebook and Twitter, rather than using an automatic service like Hootsuite. This will ensure that Facebook’s algorithms don’t skip over your posts and keep them fresh in the feed.

• Use Pinterest to humanize your business and show clients your aesthetics and unique brand personality.