Make Curly Hair Men Your Clients
by Ivan Zoot/The Clipper Guy on Friday, October 14, 2011
Guys make up roughly half the population of the world. On top of that, approximately half of them have textured or curly hair. Curly hair men face the same styling challenges as women, and there are plenty of opportunities for the hair cutters out there who are willing to help them.
Here are my top five tips for positioning yourself as an asset to curly haired guys. Help them manage their curls and they will help you to become a highly successful curly hair cutter.
1. Consult with pictures
If a picture is worth 1,000 words with any client, it can be worth a few more with the guys. Different looks and lengths may be tough for guys to imagine. Using a style book and updated men images will help to paint clear images of the end result you have in mind.
2. Use simple language
To a guy, volume is a knob on a radio, not hair fullness. Texture is the feel of the fabric on their jacket, not the way their hair feels. Hair business lingo is a foreign language to guys. Use simple terms and “guy talk.” Talk texture using the word “curliness.” Body and volume can be described as “fullness.” Styling glaze, no matter how fancy and New-Agey it is, is just hair gel to a guy. Don’t dumb it down, but keep it simple.
3. Take them shorter
Less hair is easier to manage than more hair. Short hair cuts are fast to style and easy to work with. The added bonus for you is that curly hair men are a quick cut in your chair and then back again before you know it. Wavy to curly hair that is cut down below the wave will fall in beautifully. Kinky curly hair can be a monster for many guys to manage at longer lengths.
4. Get hands on with take-home hair care product
You must do more than recommend take home hair care product at the front of the shop. Get product out of the bottle, into their hands and onto their hair at the chair. Show them how much to use and how to use it. Do their hair for them so they can see how you do it. Have them do it for you so you can confirm that they are on the same page. Send them home trained and stocked.
5. Rebook commandingly
Tell them. Do not ask them. If it is a four week hair cut, explain the need to be back in four weeks and assist them at the desk in booking their next appointment before they leave. Where you lead, they will follow. The responsibility is on you to take the lead.
The common theme in all of these is all about taking control of the salon visit and experience. Curly hair men will appreciate the direction and clear guidance. You will enjoy their loyal patronage.