Knowledge is Power When it Comes To Texture

by Advertorial on Monday, November 16, 2009

Rodney Cutler

Many women with curls and kinks view their texture as the enemy — a hindrance to achieving the hairstyles they want.

But armed with an understanding of your curl type, the right cut as well as the latest styling technologies, you can help your client learn to love her hair’s natural texture rather than fight it.

“Curly hair can look beautiful in so many varying ways,” says Redken Expert Rodney Cutler, a celebrity stylist who has curls himself. “It’s all about finding that comfort level. Having the right tools can help you embrace your curls and get your hair to look the best it can look.”

It’s crucial to get an understanding of the hair’s texture. Is it loose or tight, coarse or fine? Or is it a combination of textures? The texture of your hair will help you help your client determine what styles would work best for her.

“Figuring out the texture will determine the right length as well as how many layers you put in,” Cutler says.

Then it’s about using the right products to work with the cut, texture and the weather. Redken this month has unveiled several new styling products for curly hair, including Soft Spin 05 Curl-Enhancing Gel, new and improved Ringlet 07 Curl Perfecting Lotion and Curl Wise 14 Curl Defining Cream. Rounding out Redken’s curl lineup is Curl Force 17 Texturizing Spray-Gel.

For fine, wavier hair, Cutler suggests using Redken Fresh Curls shampoo and Conditioner, then style with Redken soft spin 05 curl-enhancing gel.

For thicker, curlier locks, he likes Redken Fresh Curls Shampoo and Conditioner and styling with Redken ringlet 07 curl perfecting lotion.

And for tight, kinky hair, he suggests shampooing with Redken Fresh Curls Shampoo and conditioning with Redken Fresh Curls Curl Recovery intense rinse-out mask. To style, layer Redken Fresh Curls Curl Refiner leave-in anti-frizz detangler and Redken curl wise 14 curl defining cream for the perfect level of control.

Cutler also suggests cocktailing or layering products to get the desired results, whether the hair needs more moisture or more support. This may change depending on the hairstyle and the humidity level.

“The good thing about Redken’s new products is that they are so easily layered—whether your hair needs moisture or support,” says Cutler.

Cutler says the modern technology available in products like Redken have conditioning as well as styling agents to keep curls looking shiny, healthy and defined.

Redken’s new styling products are enriched with natural ingredients such as avocado oil, sunflower oil and mango butter — nourishing ingredients that create healthy, bouncy waves and curls.

“We’ve gone to a whole new level,” Cutler says. “We’re getting better end results and we’re getting rid of damaging ingredients. We’ve gone through the next generation plus.”