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Is Hair Your Passion?

by Trash Talk with Anna Craig on Monday, September 20, 2010

anna craig

Hair has been Anna Craig’s passion since she was 12 years old, this has always been her path in life. In 2001 she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an Artistic Educator for Pravana, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is also very involved in her community; holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.

Since from before I could remember I have always wanted to be a hairstylist. When I was little I would have my mother make my sister let me practice styling her hair—my favorite do was the French Twist. I even had my bedroom set up with two vanity tables in it, so it could be my very own salon.

So when I was 12 I went to a weeklong church camp, and at the end of the week each child had to get up in front of all the parents and announce what we our dreams were and what we wanted to do when we grew up. I stood up and said I wanted to be a hairdresser. My mother was mortified. I never heard the end of it all the way home—she had never been so embarrassed.

That was the end of my dream for quite some time. I went on to dream of architecture, nursing, etc.—anything but being a hairstylist. I received scholarships to a large university to study architecture, and my family was so proud. I come from a family heavy into construction.

So when I decided to drop out of college to go to hair school, my parents were not too happy. They made it almost impossible to go to cosmetology school, so I decided to go back to college. I spent the next couple years changing schools and majors several times, meanwhile always doing everyone’s hair, make-up, and nails before any event.

I finally just dropped out of college completely. Then one day my mom and I were at the hairdresser just talking with him and I just mentioned that working with hair is what I’ve always wanted to do. My mom suggested that maybe I should go to cosmetology school after all, finally. So the next day we toured every school in Phoenix, Arizona, and picked the most perfect school for me.

I have now been doing hair for almost 10 years and I know that this is what I was meant to do, I couldn’t see myself doing anything else. I have owned my own salon for 2 years and I feel like each year I keep growing as a stylist and I just get better and better. I had a client ask me this year “what do you want to do when you grow up?” and I answered “I’m already there”. She was actually quite shocked. I think some clients assume that we didn’t really choose to be a hairstylist, that we really just failed out of school or couldn’t find anything better to do. But there are so many hairstylists like me that just love, love, love what they do and we need to spread the love of our industry into our business and show our clients. This isn’t just a job or a temporary stepping stone until something better comes along, this is our life. As a hairstylist is it yours? Or is it just a job?

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Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

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