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Grow Income With Eyelash-Enhancing Services

by Megan Dorcey on Monday, June 28, 2010

Kim Kardashian sparks the most envy with me when it comes to beauty.  Of course, the starlet has the perfect skin tone and luscious locks, but she also has the most stunning eyelashes!  I know that she is genetically blessed with Armenian features that I (pale-skinned, red hair, freckles, etc.) will never have naturally.  I like to pride myself on the fact that I have been a take-charge woman who doesn’t take “no” for an answer.  So instead of accepting this as my fate, I began seeking out ways to not so naturally enhance some of my features with inspiration from Ms. Kardashian.

Eyelash extensions are becomming such a hot trend among the beauty community, I can no longer ignore it.  In fact, I am willing to embrace this trend, and after doing some research I am one step closer.  When my esthetician first said to me, “You have gorgeous lashes, but you would look great with some extensions,” I was clueless.  She began to tell me about lash extensions, and to be honest; every single one of my girliest dreams started looking more like reality.  I am an advertiser’s dream—purchasing every single lash-enhancing mascara and tool I see in the makeup aisles.  What if enhancing my lashes a little more permanently would rid me of the constant barrage of goopy wands almost completely?

I finally decided that I was going to do some research on the matter and stumbled upon a few different products.  Salons and beauty stores are starting to carry an alternative to the lash extensions such as Lash Food’s natural eyelash and eyebrow conditioning stimulators that would provide longer, darker, and stronger lashes.  This line of products is different from prescription-only Latisse, in the sense that it will not cause any kind of side effects. The ingredients are all natural and consumers can purchase it from you, rather than having to get it at a pharmacy.

If you want more of an instant gratification, JB Cosmetics also offers lash extensions and lash-curling services.  The curling, or “Simple Perm”, as they have dubbed it, is a short procedure that gives lashes the same effect a lash curler would, only semi-permanently.  Another lash extension service by NovaLash offers training to stylists everywhere so that you, too, can be on the cutting edge of the beauty world, as well as build revenue in the process.

Lashes are playing a major role in the beauty and fashion industry.  A site called Paperself.com has taken lash art to a whole new level by offering fashion-forward adhesive lashes that are made out of paper.  This just goes to show that beauty conscious consumers are ready to bat their lashes at a new wave of beauty products.  How can you, as a stylist, cash in on the lash craze?  Do your research on topical treatments as well as extensions and see which one would fit in with your clientele.

Kim Kardashian may have been born with beautiful lashes, but it’s comforting to know that I—and your clients—can join the club whenever I want!

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

Top Tips for Businesses