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Curly Salon Gives Big

by Megan Dorcey on Friday, March 18, 2011

Capella Salon

The stylists at Capella Salon.

We have known the curl experts over at Capella Salon in Studio City, Calif., for a long time and we are always impressed with the new and exciting things they bring to the salon (Lorraine Massey of DevaCurl stopped in a couple of weeks ago!).  This time when Shai Amiel, salon owner, told us they were doing something big, we had no idea how big, but we had to find out!

Shai and his team are raising money to provide clean water for developing countries through their salon.  It’s not often that we run into a salon that wants to give back, and what a better way to give back than to provide others with something as basic as water?  When asked about the charity water campaign he’s running, he said that clean water is something that everyone should have access to—water without parasites or leeches.


Many communities in developing countries need clean water.

Charity: Water is a simple, web-based campaign that permits individuals or organizations to set and meet fundraising goals to fund clean water projects in developing nations.  Capella Salon has set a goal of $2,000 which will give water to 20 families, or roughly 100 people.  To help Shai and his team of curly experts give more to this charity, learn more about their Charity: Water efforts here.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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