Consumers Reach for What is Right in Front of Them at Eye Level
by Staff on Monday, September 21, 2009
- 50% of all retail sales occur at eye level, based on a 5’-4” height average for women. Stock your best sellers based on sales data where your clients are sure to see and purchase them.
- Remember supporting products drive sales too! 30% of sales occur on the shelves above and below your eye-level, star performers.
- Always keep the Pureology systems together, do not separate them. Each system has been uniquely colour-coded for ease of shopping.
- Try and merchandise both liters and petite sizes with each corresponding system. However, if you are limited by space, merchandise them on a lower shelf and keep your retail sizes in plain view.