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Consumers Reach for What is Right in Front of Them at Eye Level

by Staff on Monday, September 21, 2009

  • 50% of all retail sales occur at eye level, based on a 5’-4” height average for women. Stock your best sellers based on sales data where your clients are sure to see and purchase them.
  • Remember supporting products drive sales too! 30% of sales occur on the shelves above and below your eye-level, star performers.
  • Always keep the Pureology systems together, do not separate them. Each system has been uniquely colour-coded for ease of shopping.
  • Try and merchandise both liters and petite sizes with each corresponding system. However, if you are limited by space, merchandise them on a lower shelf and keep your retail sizes in plain view.
— Source: Pureology
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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

Top Tips for Businesses