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by Staff on Sunday, March 28th, 2010
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Stylists from Patrick McIvor Color Studio Share Top Retailing Tips
by Staff on Monday, December 7th, 2009
Melissa Goepfert: Whenever I use a product on my guest’s hair, I put it on my station so the client can see it, and I explain what it does and why I’m using it. I also ask what challenges they have when styling their hair. This way, when I offer a product, it’s viewed as a solution to a problem instead of a sales pitch.
Since volume and texture is hot right now, I’m showing guests how to use products like Matrix Amplify Full Body Texturizer to achieve mass and interest. It really helps soft, finer hair get big without weighing it down. Thermal tools are being used more now to create volume and texture, so I recommend Matrix Vavoom Gold Heat Iron-In Control Protective Dry Mist to protect hair from getting damaged from the constant heat—this mist also holds the volume and adds shine.
Nathan Rosenkranz: Instead of asking the usual, “Do you need anything today?” which can easily be replied with a negative, I present the question in a more accommodating way, such as, “What do you need today?” This prompts guests to think about what they actually need instead of going on the defense about purchasing.
Krista Beahm: Start by planting a seed during the consultation. Ask them what their expectations are for the appointment and offer products that meet their needs. This allows them to contemplate the purchase during the service. Then, use what you have recommended on them and explain tips/techniques for using the products. After the service, walk the guest to the front desk and place 2-3 of the products on the counter and refresh their memory about what they do and how they are used. My top retailing products are Matrix Colorcarethérapie Shampoo and Conditioner—color guests are always looking for ways to protect and maintain their color—and Matrix Rejuvathérapie Age Rejuvenating Shampoo and Conditioner—guests are always looking for good products to restore strength and add shine.
Lisa Grealish: Introducing guests to the newest products on the market makes them feel like they are getting something first… getting the inside scoop. It’s even better when you can highlight benefits of the product, such as Matrix Biolage Colorcarethérapie Delicate Care Shampoo being sulfate-free and the Conditioner being paraben and silicone-free.
Enter the Ultimate Student Hair Styling Contest
by Staff on Tuesday, December 1st, 2009
Think your students have what it takes?
Are you an existing cosmetology student looking for that opportunity to elevate yourself to the next level?
Are you in the industry and know of a student that could benefit from a boost before they even begin their career?
The Junior Style Stars Contest is a national hair competition for cosmetology students only. ANY student is eligible to enter. Students, come show off your skills by creating the winning bridal look and win the opportunity of a lifetime…as well as up to $50,000 in cash and prizes!
Click here for more information.
Industry Groups to Merge
by Staff on Monday, November 30th, 2009
The Board of Directors for the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) are pleased to announce the merger of NCA with PBA as its fourth section of membership. This merger represents another progressive step towards industry unification and furthers the strategic plan to be universally recognized as the catalyst for driving consumer loyalty, member success and the advancement of the professional beauty industry.
The merger will be official on January 1, 2010. Until then, NCA will continue to be managed by PBA. In 2010, NCA will officially join PBA as the fourth membership section, joining the current membership sections for manufacturers, distributors and salon and spa owners.
“By forming this strategic alliance, all facets of the beauty industry will now be represented by a more unified and efficient trade association capable of maximizing member value and better able to serve the professional beauty industry as a whole,” says Steve Sleeper, Executive Director of PBA. “On behalf of PBA, we welcome the addition of licensed professionals to our membership and feel in the long term, all membership sections will benefit.”
By merging, PBA and NCA will be able to serve their members and deliver upon their respective missions more effectively. By realizing multiple synergies, benefits such as more comprehensive research into the industry’s best practices, a wider array of continuing education, advanced trainings, charitable outreach and networking across multiple channels are expected. Government relations and lobbying efforts benefiting the entire industry will also be combined and will remain a core focus. In addition, members of each association will share in the benefits of the other as appropriate, including free admission to major industry events such as the International Salon & Spa Expo (ISSE) beginning in 2011 and the International Beauty Shows, as well as special pricing to events such as Cosmoprof North America, PBA Symposium and the North American Hairstyling Awards (NAHA).
“We’re excited about this opportunity for the entire professional salon industry to be represented by one unified association,” says Mark Goodman, NCA President. “This merger will allow salon professionals to have access to more advanced education and an opportunity to build their career with integrity, as has long been the NCA mission.
Top Ten Tips for Winning in 2010
by Staff on Monday, November 23rd, 2009
As the calendar turns over to 2010, will you be ready to turn around your business? P&G Salon Professional says “Let’s leave the 2009 downturn behind and plan to WIN in 2010.”
Work closely with your manufacturer partner to plan promotions, learn about new products and techniques; find the best educational programs for you and your staff. Check out www.pgsalonpro.com for more great ideas.
When asked “What ONE THING should salon owners do to turnaround in 2010,” these leaders shared this advice:
Nick Arrojo, ARROJO Studio, NYC - Retail is the missed opportunity. Think of your team as educators to clients, not salespeople. Talk to clients about the products they need.
Geno Stampora – Industry consultant, author, motivational speaker - Teach all employees to take personal responsibility for their marketing of their skills and services in the salon.
Adam Broderick, Adam Broderick Salon, Ridgefield, CT - Move your focus from revenue to expenses. Look for things to cut that won’t affect the client experience. Find opportunities below-the-line to improve profitability.
Janine Jarman, Hairroin Salon, Hollywood, CA and Sebastian Stylist Design Team Member - Create goal boards with staff, using magazine cutouts to visualize. Share with one another to keep the team accountable and working together. Also develop a clear education plan for the year.
Lois Christie, Christie Salon & Spa, Bayside, NY & President, Intercoiffure America/Canada - 2010 is all about making clients a part of the whole salon experience with extraordinary service. Take advantage of what major manufacturers offer to help build your business. We are all in this recovery together! Wella has been our partner for 39 years and helps us have a happy, motivated staff that is consistently educated. Also, joining organizations such as Intercoiffure, where successful owners share ideas and knowledge, is a huge advantage.
Anthony Muti, Creative Director, Mario Tricoci Salons & Day Spas, Chicago, IL - Build each staff person’s business and train them to brand their own business. Larry Silvestri, COO, Mario Tricoci Salons & Day Spa - Watch your inventory and controllable expenses. Use one color line (we prefer Wella) that you can train all your staff on, and use on all of your clients.
Frank Gironda, President, Cosmetologists Chicago – Plan now to attend America’s Beauty Show, March 27-29, 2010 in Chicago and check out the P&G Salon Professional Pavilion. It’s the best investment you’ll make for yourself and your staff.
John Donato, Donato Salon + Spa, Toronto, Canada - Up your customer experience by always trying to out-do yourself.
Sab Shad, Erwin Gomez Salon, Washington, D.C. - Make staff training a priority by booking education during the workday. Train soft skills with as much diligence as technical training. Don’t let negative energy pervade the whole salon.
Marie Gaglioti, Dieci Salon & Spa, Livingston, NJ - Use the 1:1 time you have with each client to provide solutions, talk about her beauty needs and recommend products that you provide.
CurlStylist.com vs. Behindthechair
by Staff on Monday, November 23rd, 2009
CurlStylist.com is a free online site for learning how to work with clients with textured hair. While BehindtheChair.com is an excellent resource for stylists working with all types of hair, here at CurlStylist.com, we want to show hair stylists, salon owners, booth renters, and cosmetology students how to style and cut waves, curls, and kinks (natural hair).
The process for learning how to cut textured hair is different, compared to cutting stick-straight mannequin hair that most stylists learn to work on. You decide the best methods for styling and cutting textured hair from comprehensive videos and articles ranging from the Deva “Curly Girl” method, the Ouidad Rake and Shake, as well as Paul Mitchell and Bumble & bumble videos. Coloring textured hair is also different; curly, wavy and natural hair hold coloring solutions differently than does straight hair.
As an independent salon owner, stylist or student, it is important to grow your business. CurlStylist has teamed up with Scissor Boy along with many other successful salon owners, celebrity stylists, and cosmetology schools to create a Business Basics category full of information about how to run a salon and find new clients.
Like BehindTheChair, we have our own bulletin board — appropriately named “ChairTalk” — as well as stylist news. Behindthechair offers great classes and other continuing education oppurtunities. BTC also partners for many industry shows like Premier Orlando Beauty Show. CurlStylist has a presence at these shows as well. In the coming months CurlStylist will be partnering to provide great continuing education classes in New York, California, Texas, Florida and all over the United States.
One of the great aspects of CurlStylist.com is that we are FREE! We offer free videos on cutting hair. Behindthechair.tv has a great library of videos, but they are based on a subscription service. We offer the same information as behindthechair.tv for free.
We are focused. Behindthechair.com offers great information on nails, makeup and skin and spa services. We are exclusive about textured hair. How to cut hair, how to style hair, how to color hair; we have been in the hair business for 11 years and we are experts in textured hair. We have helped many salons around the country grow their businesses and retain more clients.
CurlStylist.com is dedicated to creating beautiful curls, kinks and waves all in all 50 states and globally. Being part of the NaturallyCurly.com family also gives stylists and students access to millions of textured hair clients annually. You can see what clients say about the hottest curl lines from Deva, Ouidad, Paul Mitchel, Redken, L’Oreal and more. Plus, the insights of your clients from NaturallyCurly.com!
Welcome to CurlStylist; we look forward to helping you learn how to cut and style textured hair.
Scientists Get to the Root of Curly Hair
by Staff on Tuesday, November 10th, 2009
What makes curly hair curly? Scientists in Australia have identified a single gene that strongly influences whether you have curly or straight hair, according to PhysOrg.com.
The study looked for genetic variations in people of European descent to identify any genes associated with curly and straight hair. People of European descent have 45% straight hair, 40% wavy, and 15% naturally curly hair. Professor Martin and colleague Dr. Sarah Medland have previously found there is up to a 90% chance of inheriting the curly hair trait.
The scientists, from the Genetic Epidemiology Laboratory at the Queensland Institute of Medical Research (QIMR) in Brisbane, identified the TCHH gene (trichohyalin) on chromosome one as the major gene controlling the curliness of hair. TCHH has been known for over 20 years to play a role in the development of hair follicles. It is expressed in the inner root sheath of developing hair follicles.
Curlies have long been told that it is follicle shape that determines curliness, so presumably this gene affects the follicle shape.
Leader of the team Professor Nick Martin said that variations in the gene determine how straight or curly the hair is, but more work is needed to determine the exact variant that influences curliness. Professor Martin said a variation that causes a change in an amino acid is the most likely contender.
Hair morphology has been studied extensively in Asian populations, and research carried out in Japan last year determined the genetic basis for the straight, thick hair common in East Asian populations. The differences in the FGFR2 and EDAR genes found in Asia are thought to have originated after East Asian and European populations diverged. Much less is known about the genetic basis of straight and curly hair in Europeans.
The study analyzed data collected from a 30-year study of 5000 twins of European ancestry. The twins were asked whether their hair was curly, wavy or straight, and the researchers then tried to match the hair type against the data on the genomes of the twins.
The paper was published on November 5 in the online edition of the American Journal of Human Genetics. The research is likely to have applications in the cosmetics industry and in forensics, where the knowledge may help in identifications.
Adding Value to your Client’s Visit – L’ANZA Ultimate Treatment
by Staff on Monday, November 9th, 2009
Going to the hair salon is an acceptable luxury. In today’s economic uncertainty not everyone can justify spa services every six weeks, but a professional cut and color is often a non-negotiable must. And as clients tighten belts and space out salon visits, the time spent in their stylist’s chair is truly the only time they get to pamper themselves. Today’s client looks to their stylists to go beyond just the traditional cut and color — they want to leave the salon looking and feeling their best.
Deep conditioning treatments and systems that address the hair’s texture and vitality can offer a spa-like experience and provide an incredible added value.
One such treatment is the L’ANZA’s Ultimate Treatment. This simple, 3-step customized healing service utilizes the most advanced technology to restore maximum health and shine to the hair. This in-salon only service takes 10 minutes and allows stylists to customize the treatment based upon the client’s particular hair type, condition or desired service.
Step 1: Detoxifying Shampoo This extra gentle formula is sulfate-free and contains natural Gugo Bark to create rich, abundant lather. It is EDTA free, and uses only natural Phytic Acid derived from organic rice to make a mild, yet highly effective chelator.
Step 2: Deep Treatment This nutrient infuser and power boost activator is a high-tech delivery system that transports healing actives deep into the hair’s cortex for unsurpassed results. This step is supplemented with potent healing actives and nutrients from one of the three Power Booster Additives.
Step 2a: Power Booster Additives allow the professional to mix and customize formulas for each client’s own needs.
- For weak, fragile hair, the Strength Power Booster contains potent doses of proteins and amino acids to boost strength and reduce hair breakage
- For dry, depleted hair, the Moisture Power Booster infuses abundant humectants, emollients, lipids and essential fatty acids to improve softness and shine.
- For fine, thin hair, the Volume Power Booster provides the necessary vitamins, essential minerals and structural modifiers to build noticeable body and volume.
Step 3: Power Protector The final step to lock in nutrients and protect against damaging elements, such as heat, chemicals, friction, pollution and UV rays.
The results are immediate and remarkable. For the client, the Ultimate Treatment introduces customers to the amazing benefits of healing, resulting in shiner, healthier, younger-looking hair. For the salon and salon professional, the Ultimate Treatment dramatically improves service results, enhancing client satisfaction and encouraging repeat business.
Paul Mitchell’s DeJoria Honored
by Staff on Tuesday, October 27th, 2009
John Paul DeJoria
John Paul DeJoria of John Paul Mitchell Systems was honored by the elite salon owners of Intercoiffure America/Canada with their prestigious “Visionary of the Year” Award at the annual Members Trend Luncheon on October 19 in New York City.
Intercoiffure America/Canada (ICA) established the “Visionary of the Year” Award in 2007 to recognize extraordinary individual achievements in influencing business or creative trends in the beauty industry. “John Paul DeJoria’s ongoing accomplishments in business and philanthropy are exactly what this award is all about,” says ICA president Lois Christie. “The Board of Directors and I are truly honored to be able to recognize DeJoria’s energy, generosity of spirit and business acumen.”
John Paul DeJoria and partner Paul Mitchell founded John Paul Mitchell Systems (paulmitchell.com) in 1980. Their goal was to build a company that not only provided hairdressers with the best professional products but also provided business tools to help their professional customers be successful.
by Staff on Thursday, October 22nd, 2009
CALLING ALL ARTISTS!
Show off your skill and add prestige to your portfolio. Enter NAHA and be part of the most prestigious hairstyling competition in North America!
NAHA 20 Salon Team of the Year Finalist:
NAHA 20 Hairstylist of the Year Finalist:
- Fashion Forward
- Contemporary Classic
- Student Hairstylist of the Year
- Avant Garde
- Make-Up Haircolor
- Hairstylist of the Year
- Salon Team
- Salon Design
- + New category for 2010 (coming soon)
The Salon Master of Business (MBA) category lets savvy salon owners show off their labor of love!
To enter the Salon MBA category, you must:
- Generate at least $300,000 annually
- Have at least three licensed professional staff
- Be involved in day-to-day operations
- Have been open for at least three years
- Salon MBA entries are only accepted online.
SUBMIT YOUR ENTRY ONLINE
Enter NAHA 2010 online and save on processing fees!
Cost to Enter Online
PBA Member Pricing:
- For licensed cosmetologists: $50
- For cosmetology students: $25
- For licensed cosmetologists: $65
- For cosmetology students:$30
Start Your Online Entry Process Today!
DATES TO REMEMBER
Entries Due: February 8, 2010
Finalists Announced: May 1, 2010
NAHA 2010 Ceremony: July 18, 2010
- Red Carpet Reception: 6:30pm - 8:00pm
- Awards Ceremony: 8:00pm - 10:00pm
The North American Hairstyling Awards (NAHA) is produced by the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. Led by industry volunteers, the association offers: business tools, education, government advocacy, networking and more. Visit probeauty.org or call 800-468-2274 (480-281-0424) to learn more.
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