Help Your Clients Discover their Inner Curl!
by Mahisha Dellinger on Monday, January 11th, 2010
Let’s face it, most stylists today focus on creating perfectly coiffed tresses with the help of the latest chemical processes, straightening tools, and styling techniques introduced by the new self-appointed “Hair Care Guru.”
Too few salons today offer services that cater to the woman that is longing to discover and embrace her natural curls. Which profile best describes your hair care philosophy? If you are the stylist that fears the latter will erode your business, think again. More and more women today have decided to forgo relaxers and are transitioning back to their natural tresses. These same women are looking for quality hair care products to use during their journey (hint: a great retail opportunity for your salon to earn more money) and a stylist that understands her plight and can help her learn more about her natural texture, and offer new styles and treatments that fit her new lifestyle (hint: this is a great time to revolutionize the way you do business).
One of the challenges with transitioning is the concern of lack of styling options, and the struggle during the growing-out period. I have a few options for both concerns, all of which are also business opportunities for you.
OFFER WEAVE SERVICES IN YOUR SALON
I know that weaves are considered undesirable by some. However, more and more women, of all ethnicities, are enjoying the flexibility that weaves offer. In fact, I myself had a certain view on weaves, until I discovered this option could truly help my customers who email me daily, frustrated with the transition process.
- Client benefit: Your customers can allow their natural hair to grow back without the hassle of breakage from improper care, or the frustration of dealing with half straight/half curly hair.
- Your benefit: A quality weave job can command from $200-$1000 (depending on your city, hair used, and type). Offering this premium service can greatly increase your revenue.
OFFER PRODUCTS FOR NATURAL HAIR IN YOUR SALON
Newly natural clients tend to require more hands-on assistance when selecting a hair care line for their tresses….assistance that only an educated stylist can offer.
- Client benefit: One-stop shop! Not only are they able to get the much-needed services for their natural tresses, they also can get top-notch natural products for their natural tresses all in one visit.
- Your benefit: Niche products created for natural hair are in high demand these days. By becoming a vendor of these brands, you have the ability to gain even more clients through the brand’s Salon Finder page on their website (most have a salon locator page).
Product suggestion: New by CURLS – Champagne & Caviar Curl Elixir – Formulated with certified organic champagne extract and caviar extract, this product enhances growth when applied to the scalp, and strengthens the hair, while adding sheen, when applied to the hair shaft.
NOTE: Are you a CURLS Vendor? If you are interested in retailing CURLS, email me at firstname.lastname@example.org to learn about our New Vendor Special. For more info on CURLS products visit our website at www.curls.biz.
BECOME A TRAINED NATURAL HAIR CARE EXPERT
Still today, natural hair care stylists are hard to find. Beauty schools are slow to adopt new methodologies. However, Beauty Shows tend to highlight new trends in the industry and offer classes and seminars on the topic.
- Client benefit: Clients searching for a stylists that understands her hair needs will have a local stylist. Current clients.
- Your benefit: Here is your opportunity to reinvent yourself, your philosophy, your business. You can become a hot commodity in your city while seizing an opportunity to set yourself apart from the rest.
Texture Tips: A Transitioning Kit
by Mahisha Dellinger on Thursday, October 8th, 2009
According to “Happi” magazine, almost 10 million Hispanic, Asian and African American women have used hair relaxers to remove their natural curl/wave pattern. During the last 5-10 years, ethnic curlies have begun to embrace their natural textures, and the trend toward natural styles have resulted in lower sales in relaxers.
Are you currently servicing clients that are transitioning from relaxed to natural or on the cusp of taking that leap of “curly girl faith?” The good news is there are far more resources and quality hair care lines available today to aide you and your clients in their quest for curl freedom.
Where Do We Begin?
PRODUCT RECOMMENDATION: Curl Souffle is perfect for transitioners. It helps “bridge the gap” between natural and relaxed hair and smooths new growth
Your clients have a few choices. You can recommend that they a. grow out the perm (which takes time and patience), b. do the big chop — cut off all of the chemicals, or c. cut half of it off and get regular trims (~ 3-4″) every 3 months to speed up the process. Unfortunately, there isn’t a quick fix for this situation…you will have to do what is right for your client.
Very important note: The point at which your natural and your relaxed hair meet is THE most vulnerable…therefore is more likely to break if not properly handled and taken care of. You want to keep their hair well-conditioned and hydrated to ensure a smooth transition.
CURLS offers a “Transitioning Diva” kit that has all of the products needed to get you through this transition.
Here are a few tips to help your clients get through their transitioning time.
- You definitely want to recommend that they get a deep treatment with heat WEEKLY for the next few months. CURL Ecstasy Hair Tea conditioner will transform dry, chemically damaged, over stressed tresses within minutes! This magical Asian tea formulation combines natural botanicals and vitamin packed extracts with rich, exotic emollients to moisturize, condition, strengthen and protect delicate locks.
- Recommend that they invest in the Hair Therapy Wrap, available on our website (and a few plastic caps) so they can also do at-home deep treatments.
- Reduce the amount of times per month you heat process their hair. If you currently are doing so 3x a month, cut back to 2x a month with a goal of 1x a month MAX! This will ensure the health and integrity of their hair.
- Make sure you give them regular trims…starting off with an inch or two is a great idea!
Texture Tips: CURLS Rehab Tips
by Mahisha Dellinger on Saturday, August 15th, 2009
Curly hair is the most temperamental textured tress on this planet. Frizz from touching the hair too often, limp-noodle curls from over-conditioning, dry, straw-like curls from under-conditioning or over-shampooing, and seasonal changes that make us wonder, “What on God’s green earth has happened to my beautiful curls?” are all common curly girl experiences.
You can help rehab your clients. Push your curly hair clients into a mini-boot camp for a healthy curls recovery.
CURLS Rehab Tips
- Strip, but don’t tease! Encourage your clients to start with a clean palate every three months, especially the product junkies who just cannot seem to say “no” to any product that is curl related. Offer a “CURLS Detox” cleansing as a part of your services rendered. Choose a clarifying shampoo that is ph balanced and contains mild surfactants to avoid over drying the hair.
Product Recommendation: Pure Curls Clarifying Shampoo.
- Product Relativity – While some curlies like to “cocktail” two or more products together to create the perfect coil, advise against mixing styling products from different product lines. Oftentimes active ingredients will collide and cause the white ball effect or harden up on the hair. Encourage your clients to try one product line at a time. CURLS offers a complete regime of products for every curl pattern, from wavy to kinky.
- Defrizz & Debunk! Debunk the myth that the more products applied on the hair the better the curls. The truth is the number one cause of frizz is product overload. Simplify their styling regime - recommend only one styling product and one liquid moisturizer/2nd day curl refresher.
Product Recommendation: Curl Gel-les’c Quenched Curls Moisturizer.
CURLS delivers organic curly hair care products for women, girls and babies across the US, Canada, UK, Brazil and other international markets. CURLS outshines the rest by offering customized hair care regimes, personalized hair care support, and live workshops on demand. For additional information visit www.curls.biz.
Texture Tips: Top Challenges
by Mahisha Dellinger on Wednesday, July 1st, 2009
Mahisha Dellinger, founder and CEO of CURLS LLC, is revolutionizing the way women care for their curls. As a multi-ethnic, naturally curly woman, Dellinger was no stranger to the frustration of searching for a product line that could properly care for her unique curls. After years of mixing products to create the perfect balance for her hair, Dellinger took matters into her own hands, launching CURLS, a comprehensive line of hair products designed for multi-ethnic hair.
Servicing curly hair clients is always gratifying, especially for stylists stuck in a rut of style slick straight tresses. BORING! The texture, the depth, the range, and all of the variety that curly tresses offer can be exhilarating! While there are specific challenges that are unique to curly hair, none of these challenges are without solutions.
Curly Girls Face
1. Frizz control
2. Keeping tresses hydrated
3. Attaining the “perfect” curl pattern
The most common complaint that I hear from my clients, and the stylists who cater to them, is battling Frizz. More often than not, where there are curls, frizz is not too far away. There are many reasons why curlies are plagued with frizz. Some causes are client-inflicted, such as overuse of styling products or using the wrong type of products, such as drying mousses and hairsprays. Others are inflicted at the hands of stylists, such as overuse of heat appliances, damage from coloring, perming and bleaching.
Curl Ecstacy Hair Tea Conditioner
While hair cuts are the most requested service at Urbanbella Salon in Atlanta, GA, Keneesha Hudson says that it is her Steam Hydration Therapy, which she often uses in conjunction with our Curl Ecstasy Hair Tea Conditioner that solves dilemma #2 — dehydrated tresses. This luxurious curl therapy incorporates the benefits of steam with a deep conditioner to penetrate the hair shaft, lock in moisture and improve the condition of curls, kinks and waves.
Quenched Curls Moisturizer
IN HOME SOLUTION: Encourage your clients to moisturize their tresses on a daily basis, when they are not able to indulge in salon treatments. Recommend a daily moisturizer that is formulated natural oils and humectants. I recommended using a moisturizer formulated with jojoba, as it is the natural extract that most resembles sebum (the natural oil produced in the sebaceous glands in your scalp). Quenched Curls Moisturizer is a great option.
While most curlies state that they love their natural texture, some secretly long for curls rocked by their favorite Hollywood actress/model. While promising Halle Berry-esque curls isn’t quite feasible, delivering hydrated, frizz free, beautifully unique curls is well within your reach.
For more information, visit Curls.biz.
Texture Tips: Fight the Frizz
by Mahisha Dellinger on Friday, May 1st, 2009
There isn’t a curly client who doesn’t battle frizz. While wavy and curly hair tends to be more frizz-prone due to the molecular structure of the hair follicle, all tresses are susceptible to tattered, frizzy tresses.
Here are a few great tips you can provide your curly clients to banish frizz for curly and straight hair alike.
Sweet and sour — honey and vinegar — the key to frizz-free hair
1. Pucker Up: A distilled white vinegar rinse is a great frizz-fighting technique all hair types can add to their regimen to banish frizz. The technique is fast and easy and requires one common household item.
Rinse hair with warm water to remove product. Skip shampooing. Apply vinegar directly to hair and scalp. I like to use a bottle with spout top for easy distribution. Gently massage. Rinse. Condition as usual. Not only is vinegar great at reducing frizz by sealing the cuticle by restoring it to its natural pH balance, but it also removes build up and adds sheen, leaving tresses feeling soft as a baby’s bum. WORD OF CAUTION: avoid overindulging in this quick fix. Straw-like tresses will be the result. Do the treatment once every 2 weeks for the best results.
2. Sweeten the Deal: Honey is also a great natural remedy for combatting frizz. Mix with a little conditioner (for fine hair) or apply directly to the hair after shampooing and before conditioning for medium to densely textured hair.
Prefer a frizz-fighting styler? CURLS offers new Curl Gel-les’c (a serum-like, gel product). This botanically based, organic curl styler banishes frizz, imparts brilliant sheen and holds those twirls in place!
A few common frizz-fighting tips
1. Keep your hands to yourself. Tell your clients to avoid touching their hair, especially when wet. Doing so only induces frizz.
2. Heat it up. While it is common knowledge that conditioning hair reduces frizz, it isn’t as widely known how long the conditioner must be left on to be truly effective. Allow the conditioner to penetrate the hair shaft for at least 10-15 minutes. Heat conditioning from a dryer magnifies the effect. Recommended conditioner: Curl Ecstasy Hair Tea Conditioner.
3. Human Sebum, or the Closest Thing to It. Sebum, the natural oil produced in the sebaceous glands in the scalp, is truly the best oil for our hair and for fighting frizz. Jojoba extract is closer to human sebum than any other natural extract or oil. Advise your clients to use it like a hot-oil treatment or as a leave in. It is an effective frizz-fighter and is moisturizing yet non-greasy and light enough for fine hair.
4. Curly hair becomes too dry and frizzy if shampooed too often, as doing so robs the hair and scalp of its natural oils. Recommend your clients always use a moisturizing cleanser that is sulfate-free to gently cleanse their hair and scalp.
Ingredients to avoid
1. Heavy Silicone: Silicone products can smooth down the cuticle, making it appear smoother. However, the negative effects (build up, dryness, brittle hair) of regular use of heavy silicones (that are not water-soluble) far outweigh the temporary benefits. Look for silicone replacements instead (e.g. bean tree and jojoba extract). CURLS products contain both. Dryness is the culprit of frizz.
2. Drying alcohols: There is a difference between drying and fatty alcohols. Curlies should avoid the alcohols that are bad for their hair. Fatty alcohols such as cetyl alcohol, lauryl alcohol and stearyl alcohol are actually good for the hair. They are natural and derived from coconut. Bad alcohols are the stuff in hairsprays like isopropyl alcohol and denatured alcohol. They basically help the product to dry quickly and also end up drying out hair.
3. Protein. While protein is great for chemically altered hair, especially right after a chemical treatment, too much protein can cause an adverse affect … dry tresses that frizz out of control.
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