Huge Swing to Salons Booking Online
by CurlStylist on Tuesday, April 22nd, 2014
US consumers are increasingly turning to mobile phones to browse and book beauty appointments online, with one in four appointments booked online using a mobile device in the past 12 months, according to the latest statistics by Shortcuts Software. To help salons cash in on this trend Shortcuts has released responsive online booking technology.
Shortcuts CEO Paul Tate said the new feature would transform salon online booking pages to suit the device on which they were viewed - tablet, smartphone or PC, providing a seamless experience to customers.
‘These days we’re seeing up to 25% of all online appointments being made on a mobile device, so it’s important for salons to make it just as easy to book on a cell phone or tablet as on a computer,’ said Paul.
‘The Shortcuts online booking service now automatically recognizes what sort of device is being used and alters the site to suit. Larger buttons, reformatted screens and faster loading times translate to a better experience and, ultimately, more bookings.’
Shortcuts has been leading the industry in mobile-friendly technologies for some time, offering salons responsive email marketing and other services that are readable on whatever format the client, or the salon, uses.
‘Our S.M.A.R.T. online marketing suite is helping our salons take advantage of the swing towards mobility, allowing salons, stylists and their clients to do business wherever they are, using their preferred device,’ added Paul.
Data released by Shortcuts earlier this year revealed a huge swing to salons booking online. Between December 2012 and December 2013, the number of clients booking appointments online rose by 46 per cent, from 110,710 to 161,944. The value of bookings to the salons was even higher – up from just over $5 million to $7.8 million, a rise of 55 per cent.
For more information on Shortcuts, please visit www.shortcuts.net
Haircuts for Curly Hair: Movement, Dimension, and Layers…Oh My!
by CurlStylist on Thursday, March 27th, 2014
With over 20 years of experience in the professional curly industry, senior stylist Leslie Ellen Abbate has seen trends come and go, especially being located on the popular, upscale 5th Avenue in New York City. Her love of the modern woman’s hair and beauty has taken her far in her career, and clients appreciate it. Leslie Ellen doesn’t only consider herself a stylist, but rather an enhancer of dramatic style and lifestyle changes.
CurlStylist: Introduce yourself.
Leslie Ellen Abbate: I am so passionate about what I do. My focus is to work with the natural beauty of your hair to achieve your desired look. I love and specialize in hair makeovers, which can dramatically change your style. My goal is to make you look stylish and feel beautiful. Every client is so special to me. I would love to show you how hair color and highlights would add dimension to your look.
CurlStylist: How did you enter the curly salon industry?
Leslie Ellen Abbate: I am a curly girl! For years I was saddened by one unfortunate haircut after another. I knew there had to be a better way. I have always been particularly fascinated by the beauty and versatility of curls. Because of these reasons, I have dedicated my styling techniques to fit the individual needs of those with curly hair.
CurlStylist: What inspires you throughout the day?
Leslie Ellen Abbate: I feel blessed and inspired by the love of God everyday. I am humbled and in awe that I can to do what I love and be used as a vessel.
CurlStylist: What are your favorite curly hair cuts or styles?
Leslie Ellen Abbate: My favorite thing to enhance a curly girl is to add some movement and dimension. This is can be achieved buy adding some layers and a bayalage. Curly hair should always have some sort of layering. I love to give some movement and life, back to the hair. Without layering, it can be flat and triangular. As you elevate and layer the hair, it creates movement and frames the face.
CurlStylist: What are some hair trends you’re seeing in NY?
Leslie Ellen Abbate: Bayalage has been around for a while but has really been taken the spotlight lately. It is a way of highlighting the hair without foils. It is a more natural dimensional look, great to hug the curls and add dimension without it being too light or obvious that you added some lightness.
CurlStylist: What is one thing you wish every curly man or woman knew about their hair?
Leslie Ellen Abbate: Do not disturb the curls. The curls have their families they belong with and once separated they will frizz.
CurlStylist: Where is your shop located and how can we schedule an appointment?
Leslie Ellen Abbate: I am currently renting a space at Capelli D’Oro, a bright, airy salon overlooking the buzz of 5th Avenue, in the Flatiron district, at 123 5th Avenue, New York City. Call me directly for an appointment at 718-926-4050. You will enjoy the ambiance of the salon, with its great welcoming energy.
Essential Tips for Hair Growth
by CurlStylist on Tuesday, March 18th, 2014
Michelle O’Connor is the L’Oreal Mizani designer and Artistic Regional Leader of JCP Salons. She shares tips on hair growth from a professional standpoint– and how to address your client’s concerns next time they ask the daunting question, “Why isn’t my hair growing?”
As a stylists & educator & creative director for a major salon chain, I’m been on more than one occasion been posed with that question has always been considered an elusive conquest amongst the highly textured set . Why doesn’t my hair grow?
This false illusion that curly to excessively curly women experience first hand is the shrunken halo of hair that appears like it’s never growing, or moving beyond a certain point.Misconception……..or is it ? We all know that curly hair is dry hair. Why you ask ? Well, we all produce natural oil from our scalps, however due to the nature of curls or coils twisting & turning around & around, sometimes even zig zagging, the oil just can’t hold on for the ride. As a result of this, the mid-shaft & ends never receive that natural goodness, leading to dry parched hair. This often times leads to split ends, which later results in breakage. This is what usually draws the conclusion that hair isn’t growing. let’s just put this fact out there. Everyone’s hair grows! Whatever growth happened is usually negated by the breaking at the ends, therefore the hair will not pass that treasured landmark we have on our bodies, affectionately known as the chin , shoulders & oh yeah the Rocky Balboa of landmarks…..#brastraplength!
HELP YOU SAY! I can certainly enlighten you. Here is my 2 cents, if you will. I really want you to pay attention to to what I’m about to lay on you. You’ll wonder where I’ve been all your life. All jokes aside, let’s get to the root of things (no pun, seriously) . We’ll call this the Michelle’s hair growth boot camp essentials.
1. Use shampoos without sulfates. Sulfates dry the hair out leading to even more dryness & you know what I told you about that!
2. Don’t wash excessively. Remember we are in desperate need of moisture. Let’s stick to no more that 2-3 times a week. I highly recommend a co-wash or conditioning wash. This is basically a conditioner with cleansing properties.
3. Deep condition at least once a week. A hooded dryer or a warm towel wrapped around the head will help the conditioner to penetrate the hair deeper. Think about warm water when washing your face. It opens the pores right? Well warmth will open the cuticles in the hair. Get it? Oh yeah, whine your at it , a scalp massage wouldn’t hurt either. It’ll increase the blood flow.
4. Get a protein treatment around once a month, more than that if necessary. This helps restore the strength to the hair. When we color, flat iron , blow dry & do anything that decreases the strength, we have to put back in what we’ve depleted. Kinda like when we go in our savings account. I won’t tell.
5. Use a protective covering over your hair, like a satin bonnet. I know that you’re giving me the side eye right now, but just hear me out. You can also get your sexy on and make it a satin pillow case. You see standard cotton pillow cases absorb moisture out of the hair. Satin will not do that. The hair will slide around on satin & keep all your due diligence intact. Make satin your hair’s new BFF.
6. Moisture, moisture moisture ! That’s my nod to the Brady bunch. Every day before you walk out of the house, grace your tresses with a moisturizing hair dress or essential oil. Steer clear of silicones, petrolatum & mineral oil. You want penetrating oils, not substances that sit on top of your hair.
7. limit your use of heat, and on those occasions, do not forget to use a thermal protector. This includes blow dryers & irons, not hooded dryers or warm towel which are essential to deep conditioning. Daily heat use can contribute to heat damage. Heat damage= poor elasticity. Poor elasticity= weak hair . Weak hair= breakage.
8. Last but not least, get your hair trimmed regularly! YES, don’t wine about it. It’s necessary. Each hair strand is growing at a different interval. There are three stages of hair growth. Anagen (the growth phase) approximately 85% of all hairs are in the growing phase at any one time. This stage can last from 2-6 years. Then there is Catagen (the transitional phase). This stage lasts for about two weeks & the hair follicle shrinks to about 1/6 of its normal length. Lastly there is Telogen (the resting phase). 10-15% of hairs are in this phase. During this time of 5-6 weeks the hair doesn’t grow, but it stays attached to the follicle. At the end of Telogen the hair follicle re-enters the Anagen phase. If the old hair has not already shed, the new hair pushes the old one out and the growth cycle starts all over again. Sorry I had to get all scientific on you, but I just wanted you to understand that trimming the hair is essential, because at any stage, the thousands of stands of hair on your head are going through different phases. The more uniform you keep those ends the stronger your hair will be. It’s like when you see a person with long hair & only 3 strands of it are long . One wrong move with a hairbrush & it’s a wrap! Don’t do it! . Don’t be that girl! In the hair world, there is strength in numbers.
In closing I have one thing to chant …..Rocky, Rocky, Rocky!
Stylist Jason Leo Hurst on West Coast Hair Trends
by CurlStylist on Tuesday, March 4th, 2014
Jason Leo Hurst of Dej Salon in Sherman Oaks, CA is a veteran stylist with 16 years experience in the hair industry. Being less than a thirty minute drive from Los Angeles, Jason has seen it all when it comes to hair and beauty. But before being well known on the west coast for his hair artistry, Jason actually kicked off his career in Soho, NYC at the Devachan Salon. The founders of DevaCurl helped Jason mold and perfect his craft, and before he knew it, he was in California practicing his passion. I recently chatted with him to pick his brain about the latest and greatest in the west coast curly community.
CurlStylist: Where do you find daily inspiration?
Jason Leo Hurst: I love helping curly girls that are desperately seeking solutions. I constantly hear things like “I’ve tried every product” and “I cannot find anyone who understands my hair.”
CS: What are your favorite curly hair cuts or styles to perform on clients?
JLH: I love big hair! My favorites are long, layered, and full. I also enjoy cutting angular bobs with an edge.
CS: Which hair products do you love to use?
JLH: I love DevaCurl’s NoPoo. It’s simplicity and performance transforms dry textured hair while preserving hair color like no other! Elita makes a hair mask that is also great. I use it solely as a leave-in styling aid in the dryer. It truly performs. It has just the right amount of emollients to provide shine and weight to control frizz! Having only one hair product for my clients to use is truly life changing for them!
CS: What are some hair trends you are seeing a lot of nowadays?
JLH: Balayage hair color and beach waves!
CS: Finally, what is one thing you wish every curly man or woman knew about their hair?
JLH: I want them to know that it CAN be easy!
If you are in the Sherman Oaks area, you may book an appointment with Jason at Dej Salon on the website, www.dejsalon.com. Or, contact the salon by phone at (818) 981-4440.
Curly Hair Artistry
by CurlStylist on Thursday, February 27th, 2014
Since founding NaturallyCurly 15 years ago, I’ve noticed some unique things about the curl market.
It was largely ignored until recently, despite a world where more than 60 percent of the population has curls, coils and waves.
It exists primarily because of the grass-roots efforts of a small but growing number of passionate entrepreneurs who have worked to fill the voids they see.
The latest example of this ingenuity is Curly Hair Artistry, a 1-year-old group of curl experts who have banded together to provide education and support to other stylists who have made waves, curls and coils their niche.
“We as hairstylists have come to realize that curly hair should not be treated the way we are taught in cosmetology schools across the globe,” said Scott Musgrave, a curl specialist in Cary, N.C. with 3b ringlets himself. “A simple fact emerges – wavy, curly and multi-textural hair is not treated with respect for what I is but is treated as something to fix.”
Musgrave said he was working on some unique business models with his own and started receiving questions from other stylists about how he was doing what he was doing. He began working with a small group of stylists, and decided to pull together a group of the best curl stylists in the industry – a group that could help each other in this specialized niche.
Curly Hair Artistry was born. The original 20 has grown to more than 85, hailing from all over the globe. Their gathering place is their own gathering place.
“We at Curly Hair Artistry make the art, methods, techniques and the business of working with curly hair a priority,” Musgrave says. “We can influence not only the artists working with curly hair, but more importantly the more than 65 percent of the population who has some form of wave, curl or multi-textural hair who sits in our chairs every day.”
“It’s a natural draw – a passion that creates connections. You see, we are a rare breed and require certain attributes that need nurturing and vision to draw out and improve.”
Dianne Nola of Nola Studio in San Francisco is an enthusiastic member of Curly Hair Artistry, and traveled to the first training symposium in October in Atlanta, where 30 stylists gathered to train with Lorraine Massey, one of the founders of Devacurl.
The members provide each other with the unvarnished truth. Common topics include new product discoveries, the most effective cocktails and the nuances of cutting and coloring curls. They have discussed the cheapest place to buy microfiber towels as well as the most comfortable shoes to wear when you’re doing a 2-hour curly dry cut. They often share stories about difficult clients and business challenges. Stylists post before and after photos, showcasing styles they’re especially proud of.
She said it’s a very supportive community, where the goal is to help each other grow their businesses. They often refer clients to each other.
“It’s completely empowering,” Nola says. “My eyes just keep opening.”
The sky’s the limit for Curly Hair Artistry. Training sessions are coming up in Washington D.C. in May as well as Los Angeles in October. There’s even the possibility of creating a Curl Academy one day where stylists from around the globe could come to learn about latest cutting and coloring techniques for curls, coils and waves.
For me personally, it’s shocking that in 2014 beauty schools don’t address texture in their curriculum, and this isn’t likely to change dramatically in the near future. Most discussions about texture focus on how to chemically straighten it.
I was thrilled to hear about Curly Hair Artistry, which is filling a void.
“Beauty schools may teach about it, but antiquated requirements make it difficult to take the necessary time to really understand all the different curl types, porority, chimstry and what makes curly hair do what it does,” he ssays. “I believe it should be pursued after school, because you can’t make someone like working with something they don’t care about. Not every stylist cares about wavy, curly and multi-textural hair.”
Musgrave’s own obsession began with the corkscrews on his own head, and his frustration with an industry that “mistreats and misinforms those with curly hair.”
While working as a stylist, he read “Curly Girl: The Handbook” by Lorraine Massey.
“Ever since then, I started tweaking my cuts, doing things differently than other stylists,” he said. “It was working. I developed a service experience that changed the way a client is treated and gave them the best information to help them embrace their hair even more.”
For more posts like this, check out Michelle Breyer’s personal blog, The Curly Connection
Beauty Industry West’s Legend of Beauty Luncheon
by CurlStylist on Wednesday, January 15th, 2014
Every other year, Beauty Industry West’s Board of Directors selects a recipient for the Legend of Beauty Award based upon the criteria of an innovator whose thinking, commitment and practices have changed the direction of our industry in significant ways, and one who has contributed to the advancement of the beauty industry as a whole.
This year John Paul DeJoria was selected, and he will share his experience in co-founding John Paul Mitchell Systems, the initial challenges, as well as his environmental commitment and distribution choices that have distinguished him as a true leader in the professional beauty industry.
In 2007 he signed a legally binding document dictating that none of the family members or generations to come are to sell part of or the entire John Paul Mitchell Systems Company for 360 years, ensuring that the products will always remain professional and will stay where they started, with the Mitchell and DeJoria families.
John Paul DeJoria’s rags-to-riches story exemplifies the American dream - once homeless, he struggled against the odds to achieve success, launching three global enterprises and paying it forward, living by his motto, “Success Unshared is Failure.” With just $700 he started John Paul Mitchell Systems, converting it into the largest privately held salon hair care line, and later turned a passion into success by co-founding Patrón, the world’s number one ultra-premium tequila. A longtime activist for sustainable business practices and corporate responsibility, John Paul makes these practices paramount as he continues to evolve and grow his businesses, and inspire others.
Click here to register for the event.
PBA’s CUT IT OUT Calls on Beauty Pros
by CurlStylist on Wednesday, October 9th, 2013
Help Raise Awareness and Funds to Stop Domestic Violence this October
Phoenix, AZ (August 30, 2013) – October marks Domestic Violence Awareness month and highlights an issue that continues to affect countless women, men and children. As one of the Professional Beauty Association’s (PBA) main charitable outreach efforts, PBA is calling on beauty professionals and salons to support the CUT IT OUT: Salons Against Domestic Abuse program by participating in the CUT IT OUT “Give The Power Back” Drive to help raise awareness and funding to stop domestic violence. Salon professionals in particular have the extraordinary opportunity to give hope and help to clients and co-workers who are in abusive relationships.
While CUT IT OUT is an ongoing effort that builds awareness through complimentary display materials and trains salon professionals to recognize warning signs of abuse and safely and confidentially help clients, colleagues, friends and family find local resources for help, the Give The Power Back Drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to highlight how domestic violence is still an issue that affects many. Fundraising suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. Pins with purple awareness ribbons from Great Clips®, a premium sponsor of the CUT IT OUT program, are also available and can be sold as an additional way to raise funds. PBA recommends participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT. Those who cannot participate in October can still donate directly to CUT IT OUT throughout the year.
To help beauty professionals and salons in their fundraising efforts, CUT IT OUT will provide a complimentary “marketing toolkit” upon registration with a customizable press release, flyer and donation cards to help market efforts to their clientele and the community. Complimentary CUT IT OUT posters and safety cards are also included, which can be displayed in the salon and include the national domestic violence hotline number for those affected by domestic violence to call for help. (The CUT IT OUT posters and safety cards can also be ordered for free at any time during the year.)
Participation is simple and can help save a life. To learn more and register, visit www.probeauty.org/endabuse or email CUTITOUT@probeauty.org. The Great Clips® pins, made of high quality steel and available in gold or silver can be ordered by calling 800-999-5959 or emailing email@example.com. Pins are $1 and Great Clips will pay for shipping. No order minimum.
About PBA Charities:
The Professional Beauty Association (PBA) believes strongly that every member has the power to make a difference. Through our Charitable Outreach programs and partnerships, we seek to engage professionals in giving back to their industry and communities. Along with our Charitable Outreach programs, PBA provides our members with Government Advocacy, Signature Events, Education, Research and Business Resources. Visit probeauty.org for more information.
Curly Hair Artistry Symposium
by CurlStylist on Monday, September 30th, 2013
Hair Stylists across the country & Europe are looking for advanced curly hair education to help them understand the “how to” of cutting with style and design concepts, and how to teach their natural curly clients an individualized routine they can do at home.
Getting his license in 1986 and having curly hair, Scott Musgrave, owner of Scott Musgrave Hair in Cary, N.C., has been working with curls all his life. Training was very limited and it was in the year 2000 that Scott was inspired by reading the first edition of Curly Girl the Handbook by Lorraine Massey that ignited Scott’s passion for what others are born with and began focusing his journey to be exclusive in building up his curly hair business.
Scott began reading, researching and experimenting the ins and outs of what has worked for other stylists and from his own clients. One mandatory step was to get training from what is known as The Deva Method and in 2011 he became a DEVA Inspired trained stylist. Scott always tells other stylists that, “This training will instill a significant understanding of products, ingredients and curl care through their cutting method and getting rid of frizz through their excellent product line.”
Knowing that each head of curly hair requires a unique blend of products, application techniques and cutting methods, he continued experimenting and expanded his reach for curly hair products with bringing another curl line into his care for curls with a brand called Jessicurl. Scott says, “Jessicurl was developed over 10 years ago through a passion for wanting a product that was made in the kitchen with ingredients not found in products back then.”
Over the past 2 years, Scott has worked hard by listening to the demand of curly hair people all over the world and is expanding the vision of what is possible with curly hair by creating a curl cutting method called The Cubist Curl Cut and a product application method that helps to get rid of frizz that he calls The “MAP”.
Also during this time Scott went online with a website at www.scottmusgravehair.com and was posting tips and guidance on Facebook and a blog called MagiCurl (found on Scott’s website) that other stylists were inquiring about product usage, cutting methods and building their own business based on what Scott was achieving. This lead to developing a private group of hair stylists that have a passion for working with curls and as the group has grown with members all over the world and the methods discussed worked and helped others to achieve their vision, it was a natural progression to have our first event of advanced curl education.
Curly Hair Art Symposium
October 19 -21, 2013, in Atlanta, Georgia, he will host, along with Robin Sjoblom, the first Curly Hair Artistry Symposium for licensed hair professionals who will be attending from all over the USA and Canada. Stylists will contribute their own experience with each other and special guest curly hair artists will present information based on their own passion and methods of working with curly hair. We will even celebrate with having a toast for the author of Curly Girl the Handbook Lorraine Massey.
The event is sold out, and with talks of more to come, we have hope in knowing that curly hair as an art form is alive and well because stylists are growing with excitement to gain more curly hair knowledge and to expand our small niche arena through education. Also, what is more exciting is knowing that the clients are learning about this and are just as passionate in knowing that their hair will be treated the way it should be treated.
Be Beautiful Salon Tour: The Kickoff!
by CurlStylist on Tuesday, September 24th, 2013
The hottest television network launching this fall isn’t on cable–it’s in the salon! The Beauty Media Network (BMN) celebrates its official kickoff of the BE BEAUTIFUL Salon Tour on Monday, September 30th from 8 -11 p.m.at do at The View in Atlanta, GA. This exclusive network of in-salon programming provides the most exciting content on beauty, fashion, healthy eating, fitness and more to style enthusiasts nationwide via proprietary BMN monitors and media players, allowing salons and consumer brands to turn regular TVs into target marketing powerhouses. Presented by BASIC Hair Care and Motives for LaLa, the kickoff party will immerse attendees in the full BMN experience through do’s 360-degree multimedia capabilities, showcasing BMN’s new programming throughout the venue.
This mix-and-mingle affair will convene Atlanta’s salon professionals, beauty brands, industry elite and local media to celebrate BMN’s programming expansion while learning more about this innovative new media channel exclusively for salons, nail shops and spas.
“BMN is a about providing salons, and their clients alike, with the latest in HOT fashion content, beauty and hair tutorials, celebrity photo shoots, music videos, movie trailers and more!” states Kim Cones, President and CEO of the Beauty Media Network. “At the same time, BMN’s platform incorporates salon programming, showcasing salon social media pages, stylist specialties, stocked retail lines and salon events and promotions that ultimately makes BMN an always-present salesperson that keeps salon clients engaged.”
Salon and beauty industry professionals will get to experience BMN’s innovative technology firsthand at the BE BEAUTIFUL Salon Tour kick-off party while also being the first to see BMN’s new programming, including programs from:
celebrity makeup artist Mia “Mimi” Johnson,
celebrity photographer Drexina Nelson,
textured hair styling portal NaturallyCurly.com,
fitness and nutrition expert Andrea Riggs, and
sponsored content by BASIC Hair Care, Motives for LaLa and Princess Hair Shop to name a few of the new, featured programs.
Following the kick-off event onSeptember 30th, six of Atlanta’s most high-end salons will extend the BE BEAUTIFUL Salon Tour celebration from October December 2013 in their establishments. Open to both their existing clientele and the general public, the salons’ events will feature themed parties introducing the new salon programming on BMN monitors, new beauty related programs from content partners and sponsors, along with live pop-up shops hosted by Princess Hair Shop, Motives for LaLa and BASIC Hair Care System.
Participating Tour salons and salon party dates include:
Oct. 25th, 7-10 p.m.
Drexina Nelson Salon
Nov. 14th , 7-10 p.m.
Capaul’s International Salon
Nov. 19th, 4-7 p.m.
Oh My Nappy Hair! Salon
Dec. 12th, 7-10 p.m.
Purple Door Salon
Dec. 14th, 8 p.m.- Midnight
Behind the Cover with Stacy Hill
by CurlStylist on Wednesday, September 18th, 2013
Curl stylist Stacy Hill was the brilliant stylist behind the latest Texture! cover, and we had the pleasure of interviewing her about her work, her inspiration, and her favorite trends!
CurlStylist: Congratulations on your cover! The first thing we noticed is that you featured several different textures on one woman’s head - just like in real life! How do you recommend stylists and curly haired women work with the multiple textures?
Stacy Hill:I recommend learning to work with each texture instead of working against them. Know that you may have to use more that one product, especially if some of your curls are extremely loose while others are tightly coiled. You may also have to try multiple methods, like twisting the front top portion of your hair if it has “gone straight” from constant smoothing and brushing. Embrace each pattern and learn to love your hair. Be confident in styling your hair and get creative. Don’t be afraid to create new trends.
CS: How do you take high fashion styles from runways or magazine covers and interpret them as wearable looks for curlies?
SH: We use magazines for inspiration only. There are so many fierce high fashion styles, but the reality is they’re not very practical or wearable for everyday life. For our photo shoots, there are no limits; but for day to day, we rework those looks and tone them down. For example, we may use more of the client’s natural hair and less extensions for a more natural look; or we may use less stuffing in our bouffants and chignons so that they’re not as big and heavy. We also push ourselves to innovate and create styles that we haven’t seen in the industry or in editorial. We always want to be a few steps ahead so clients will look to us for something different.
CS: What was the inspiration behind your Modern Day Princess cover? What is a Modern Day Princess to you?
SH: Our awesome makeup artist, Whitney Norris, came up with the idea of Modern Day Princess. Our whole brand promotes self-empowerment and knowing that you are beautiful, so the concept made perfect sense. The cover style was done by one my talented stylists Brittany Adams, and the photos on pages 24-28 were a collaboration of the entire style team. A Modern Day Princess is strong, confident and unapologetic for being fabulous. She’s not perfect, but she sincerely tries to utilize all of her strengths to be the best version of herself that she can be! She’s supportive and empowering to others and wise in knowing that they’re sparkle brightens her crown.
CS: Any tips for women who want to recreate your cool bouffant look?
SH: To recreate the look simply allow natural curls to dry after applying the proper curl enhancing product. If your hair isn’t long or full enough you may need extra textured hair to add as a stuffing. Slightly tease the top of the hair, shape your bouffant with the teased hair, and secure it with bobby pins. Remember to keep the texture in tact. The sides of the bouffant can be smoothed more or less, depending on how dramatic you want the look to be. For the back of the hair,” DyeVerCity Glam Extensions” were added and tightly wanded on a pencil size curling wand. Once extensions were in place, the curls were picked apart to match the model’s natural wave pattern, while still adding a slight contrast.
CS: What products did you use to create the look?
SH: First,My Honey Child Aloe Vera Leave In was applied to the hair all over.
PUR Whip Hair Jelly by Afroveda to define the curl. Syntonics edge define to smooth edges in place. Design Essential spritz to hold hair in place.
CS: What’s your favorite trend in texture right now?
SH: I love big, curly textured hair with pops of color. The awesome thing about texture is there are no rules for styling. You can get so creative and create so many different styles. Check out pages 24-28 and that will show some of the DyeVerCity of beautiful textured hair.
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