Beauty Industry West’s Legend of Beauty Luncheon
by CurlStylist on Wednesday, January 15th, 2014
Every other year, Beauty Industry West’s Board of Directors selects a recipient for the Legend of Beauty Award based upon the criteria of an innovator whose thinking, commitment and practices have changed the direction of our industry in significant ways, and one who has contributed to the advancement of the beauty industry as a whole.
This year John Paul DeJoria was selected, and he will share his experience in co-founding John Paul Mitchell Systems, the initial challenges, as well as his environmental commitment and distribution choices that have distinguished him as a true leader in the professional beauty industry.
In 2007 he signed a legally binding document dictating that none of the family members or generations to come are to sell part of or the entire John Paul Mitchell Systems Company for 360 years, ensuring that the products will always remain professional and will stay where they started, with the Mitchell and DeJoria families.
John Paul DeJoria’s rags-to-riches story exemplifies the American dream - once homeless, he struggled against the odds to achieve success, launching three global enterprises and paying it forward, living by his motto, “Success Unshared is Failure.” With just $700 he started John Paul Mitchell Systems, converting it into the largest privately held salon hair care line, and later turned a passion into success by co-founding Patrón, the world’s number one ultra-premium tequila. A longtime activist for sustainable business practices and corporate responsibility, John Paul makes these practices paramount as he continues to evolve and grow his businesses, and inspire others.
Click here to register for the event.
PBA’s CUT IT OUT Calls on Beauty Pros
by CurlStylist on Wednesday, October 9th, 2013
Help Raise Awareness and Funds to Stop Domestic Violence this October
Phoenix, AZ (August 30, 2013) – October marks Domestic Violence Awareness month and highlights an issue that continues to affect countless women, men and children. As one of the Professional Beauty Association’s (PBA) main charitable outreach efforts, PBA is calling on beauty professionals and salons to support the CUT IT OUT: Salons Against Domestic Abuse program by participating in the CUT IT OUT “Give The Power Back” Drive to help raise awareness and funding to stop domestic violence. Salon professionals in particular have the extraordinary opportunity to give hope and help to clients and co-workers who are in abusive relationships.
While CUT IT OUT is an ongoing effort that builds awareness through complimentary display materials and trains salon professionals to recognize warning signs of abuse and safely and confidentially help clients, colleagues, friends and family find local resources for help, the Give The Power Back Drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to highlight how domestic violence is still an issue that affects many. Fundraising suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. Pins with purple awareness ribbons from Great Clips®, a premium sponsor of the CUT IT OUT program, are also available and can be sold as an additional way to raise funds. PBA recommends participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT. Those who cannot participate in October can still donate directly to CUT IT OUT throughout the year.
To help beauty professionals and salons in their fundraising efforts, CUT IT OUT will provide a complimentary “marketing toolkit” upon registration with a customizable press release, flyer and donation cards to help market efforts to their clientele and the community. Complimentary CUT IT OUT posters and safety cards are also included, which can be displayed in the salon and include the national domestic violence hotline number for those affected by domestic violence to call for help. (The CUT IT OUT posters and safety cards can also be ordered for free at any time during the year.)
Participation is simple and can help save a life. To learn more and register, visit www.probeauty.org/endabuse or email CUTITOUT@probeauty.org. The Great Clips® pins, made of high quality steel and available in gold or silver can be ordered by calling 800-999-5959 or emailing email@example.com. Pins are $1 and Great Clips will pay for shipping. No order minimum.
About PBA Charities:
The Professional Beauty Association (PBA) believes strongly that every member has the power to make a difference. Through our Charitable Outreach programs and partnerships, we seek to engage professionals in giving back to their industry and communities. Along with our Charitable Outreach programs, PBA provides our members with Government Advocacy, Signature Events, Education, Research and Business Resources. Visit probeauty.org for more information.
Curly Hair Artistry Symposium
by CurlStylist on Monday, September 30th, 2013
Hair Stylists across the country & Europe are looking for advanced curly hair education to help them understand the “how to” of cutting with style and design concepts, and how to teach their natural curly clients an individualized routine they can do at home.
Getting his license in 1986 and having curly hair, Scott Musgrave, owner of Scott Musgrave Hair in Cary, N.C., has been working with curls all his life. Training was very limited and it was in the year 2000 that Scott was inspired by reading the first edition of Curly Girl the Handbook by Lorraine Massey that ignited Scott’s passion for what others are born with and began focusing his journey to be exclusive in building up his curly hair business.
Scott began reading, researching and experimenting the ins and outs of what has worked for other stylists and from his own clients. One mandatory step was to get training from what is known as The Deva Method and in 2011 he became a DEVA Inspired trained stylist. Scott always tells other stylists that, “This training will instill a significant understanding of products, ingredients and curl care through their cutting method and getting rid of frizz through their excellent product line.”
Knowing that each head of curly hair requires a unique blend of products, application techniques and cutting methods, he continued experimenting and expanded his reach for curly hair products with bringing another curl line into his care for curls with a brand called Jessicurl. Scott says, “Jessicurl was developed over 10 years ago through a passion for wanting a product that was made in the kitchen with ingredients not found in products back then.”
Over the past 2 years, Scott has worked hard by listening to the demand of curly hair people all over the world and is expanding the vision of what is possible with curly hair by creating a curl cutting method called The Cubist Curl Cut and a product application method that helps to get rid of frizz that he calls The “MAP”.
Also during this time Scott went online with a website at www.scottmusgravehair.com and was posting tips and guidance on Facebook and a blog called MagiCurl (found on Scott’s website) that other stylists were inquiring about product usage, cutting methods and building their own business based on what Scott was achieving. This lead to developing a private group of hair stylists that have a passion for working with curls and as the group has grown with members all over the world and the methods discussed worked and helped others to achieve their vision, it was a natural progression to have our first event of advanced curl education.
Curly Hair Art Symposium
October 19 -21, 2013, in Atlanta, Georgia, he will host, along with Robin Sjoblom, the first Curly Hair Artistry Symposium for licensed hair professionals who will be attending from all over the USA and Canada. Stylists will contribute their own experience with each other and special guest curly hair artists will present information based on their own passion and methods of working with curly hair. We will even celebrate with having a toast for the author of Curly Girl the Handbook Lorraine Massey.
The event is sold out, and with talks of more to come, we have hope in knowing that curly hair as an art form is alive and well because stylists are growing with excitement to gain more curly hair knowledge and to expand our small niche arena through education. Also, what is more exciting is knowing that the clients are learning about this and are just as passionate in knowing that their hair will be treated the way it should be treated.
Be Beautiful Salon Tour: The Kickoff!
by CurlStylist on Tuesday, September 24th, 2013
The hottest television network launching this fall isn’t on cable–it’s in the salon! The Beauty Media Network (BMN) celebrates its official kickoff of the BE BEAUTIFUL Salon Tour on Monday, September 30th from 8 -11 p.m.at do at The View in Atlanta, GA. This exclusive network of in-salon programming provides the most exciting content on beauty, fashion, healthy eating, fitness and more to style enthusiasts nationwide via proprietary BMN monitors and media players, allowing salons and consumer brands to turn regular TVs into target marketing powerhouses. Presented by BASIC Hair Care and Motives for LaLa, the kickoff party will immerse attendees in the full BMN experience through do’s 360-degree multimedia capabilities, showcasing BMN’s new programming throughout the venue.
This mix-and-mingle affair will convene Atlanta’s salon professionals, beauty brands, industry elite and local media to celebrate BMN’s programming expansion while learning more about this innovative new media channel exclusively for salons, nail shops and spas.
“BMN is a about providing salons, and their clients alike, with the latest in HOT fashion content, beauty and hair tutorials, celebrity photo shoots, music videos, movie trailers and more!” states Kim Cones, President and CEO of the Beauty Media Network. “At the same time, BMN’s platform incorporates salon programming, showcasing salon social media pages, stylist specialties, stocked retail lines and salon events and promotions that ultimately makes BMN an always-present salesperson that keeps salon clients engaged.”
Salon and beauty industry professionals will get to experience BMN’s innovative technology firsthand at the BE BEAUTIFUL Salon Tour kick-off party while also being the first to see BMN’s new programming, including programs from:
celebrity makeup artist Mia “Mimi” Johnson,
celebrity photographer Drexina Nelson,
textured hair styling portal NaturallyCurly.com,
fitness and nutrition expert Andrea Riggs, and
sponsored content by BASIC Hair Care, Motives for LaLa and Princess Hair Shop to name a few of the new, featured programs.
Following the kick-off event onSeptember 30th, six of Atlanta’s most high-end salons will extend the BE BEAUTIFUL Salon Tour celebration from October December 2013 in their establishments. Open to both their existing clientele and the general public, the salons’ events will feature themed parties introducing the new salon programming on BMN monitors, new beauty related programs from content partners and sponsors, along with live pop-up shops hosted by Princess Hair Shop, Motives for LaLa and BASIC Hair Care System.
Participating Tour salons and salon party dates include:
Oct. 25th, 7-10 p.m.
Drexina Nelson Salon
Nov. 14th , 7-10 p.m.
Capaul’s International Salon
Nov. 19th, 4-7 p.m.
Oh My Nappy Hair! Salon
Dec. 12th, 7-10 p.m.
Purple Door Salon
Dec. 14th, 8 p.m.- Midnight
Behind the Cover with Stacy Hill
by CurlStylist on Wednesday, September 18th, 2013
Curl stylist Stacy Hill was the brilliant stylist behind the latest Texture! cover, and we had the pleasure of interviewing her about her work, her inspiration, and her favorite trends!
CurlStylist: Congratulations on your cover! The first thing we noticed is that you featured several different textures on one woman’s head - just like in real life! How do you recommend stylists and curly haired women work with the multiple textures?
Stacy Hill:I recommend learning to work with each texture instead of working against them. Know that you may have to use more that one product, especially if some of your curls are extremely loose while others are tightly coiled. You may also have to try multiple methods, like twisting the front top portion of your hair if it has “gone straight” from constant smoothing and brushing. Embrace each pattern and learn to love your hair. Be confident in styling your hair and get creative. Don’t be afraid to create new trends.
CS: How do you take high fashion styles from runways or magazine covers and interpret them as wearable looks for curlies?
SH: We use magazines for inspiration only. There are so many fierce high fashion styles, but the reality is they’re not very practical or wearable for everyday life. For our photo shoots, there are no limits; but for day to day, we rework those looks and tone them down. For example, we may use more of the client’s natural hair and less extensions for a more natural look; or we may use less stuffing in our bouffants and chignons so that they’re not as big and heavy. We also push ourselves to innovate and create styles that we haven’t seen in the industry or in editorial. We always want to be a few steps ahead so clients will look to us for something different.
CS: What was the inspiration behind your Modern Day Princess cover? What is a Modern Day Princess to you?
SH: Our awesome makeup artist, Whitney Norris, came up with the idea of Modern Day Princess. Our whole brand promotes self-empowerment and knowing that you are beautiful, so the concept made perfect sense. The cover style was done by one my talented stylists Brittany Adams, and the photos on pages 24-28 were a collaboration of the entire style team. A Modern Day Princess is strong, confident and unapologetic for being fabulous. She’s not perfect, but she sincerely tries to utilize all of her strengths to be the best version of herself that she can be! She’s supportive and empowering to others and wise in knowing that they’re sparkle brightens her crown.
CS: Any tips for women who want to recreate your cool bouffant look?
SH: To recreate the look simply allow natural curls to dry after applying the proper curl enhancing product. If your hair isn’t long or full enough you may need extra textured hair to add as a stuffing. Slightly tease the top of the hair, shape your bouffant with the teased hair, and secure it with bobby pins. Remember to keep the texture in tact. The sides of the bouffant can be smoothed more or less, depending on how dramatic you want the look to be. For the back of the hair,” DyeVerCity Glam Extensions” were added and tightly wanded on a pencil size curling wand. Once extensions were in place, the curls were picked apart to match the model’s natural wave pattern, while still adding a slight contrast.
CS: What products did you use to create the look?
SH: First,My Honey Child Aloe Vera Leave In was applied to the hair all over.
PUR Whip Hair Jelly by Afroveda to define the curl. Syntonics edge define to smooth edges in place. Design Essential spritz to hold hair in place.
CS: What’s your favorite trend in texture right now?
SH: I love big, curly textured hair with pops of color. The awesome thing about texture is there are no rules for styling. You can get so creative and create so many different styles. Check out pages 24-28 and that will show some of the DyeVerCity of beautiful textured hair.
by CurlStylist on Friday, August 30th, 2013
The latest edition of Texture! by Modern Salon is now available online here.
Get in on the income-building opportunities! No longer a supporting player, texture has staked out a starring role at the salon.
Remember when you could barely find an established brand that carried even one product targeted to curly hair, much less an entire line? Times have changed! At CosmoProf this year, every brand had a texture focus. Brands that have been emphasizing volumizing formulas over products for curlies are starting to reverse that priority.
Follow the money? Yes! It’s just a matter of dollars. Brands are taking the texture category increasingly seriously because services and products for curly clients generate income. Curl-refreshers are rising to become top-selling products along with products that manipulate texture through defining and reforming the curl.
It’s still early enough in this texture renaissance for you to position yourself and your salon as texture trendsetters. Education is key, to learn not only how to cut and style all hair textures, but also how to provide services that dramatically change texture. This season, even updos are showing texture! The category includes smoothing services, but more and more artists and educators are talking about perming services, too, as straight-haired clients are beginning to put texture on their wish list. It’s also essential to update your knowledge for clients who want to transition from relaxing services to a natural look.
With formulas “teasing out” different textures, product knowledge is more important than ever. Clients are dependent on your professional eye to prescribe products that will nourish their individual texture and deliver the look when they do it at home.
Want to add texture dollars to your business? This issue of Texture!, a twice yearly collaboration between MODERN SALON and TextureMedia, offers an A-to-Z guide on how to become part of this lucrative conversation. Join up!
—The Texture! Editors
The Paul Mitchell Gathering
by CurlStylist on Wednesday, August 7th, 2013
This year’s annual Paul Mitchell® Gathering theme is I’MPOSSIBLE, because EVERYTHING is possible when you partner with John Paul Mitchell Systems®! TextureMedia will be joining the Paul Mitchell family of artists and industry leaders to jumpstart our creativity with new ideas, techniques and products.
The Gathering will include phenomenal, inspirational main stage presentations to help stylists custom create their learning journey by selecting four advanced hands-on workshops featuring all aspects of design, artistry and business.
This is a chance for stylists to network, party, play, learn…it’s ALL possible! Owners and managers can choose interactive business classes that include leadership, marketing, social networking, finance, merchandising and general business development strategies.
The Gathering will get off to a high-energy start with a live performance from Vintage Trouble, an up-and-coming blues-rock band that opened for The Who and Rolling Stones just this year. The Grand Opening event will host a sold-out audience of over 3,500 salon professionals at Caesars Palace in Las Vegas. But if you’re not attending, you can still participate!
Paul Mitchell is LIVE streaming The Gathering’s Grand Opening, as well as the Grand Finale show on the following day.
It’s easy to tune in:
1. Visit www.pmgathering.com from your home computer or mobile device at showtime
• Grand Opening: Monday, August 12 at 9am PT/12pm ET
• Grand Finale: Tuesday, August 13 at 3:45pm PT/6:45pm ET
2. Click on the PLAY BUTTON
3. Engage with us on Twitter by following @PaulMitchellPro
and using hashtag #PMGathering
NAHA Winners 2013
by CurlStylist on Monday, July 22nd, 2013
Allen Ruiz Captures NAHA’s Top Honor, Hairstylist of the Year for Second Time
Phoenix, AZ (July 14, 2013) — The North American Hairstyling Awards (NAHA), a Professional Beauty Association (PBA) event and the most prestigious photographic hairstyling and beauty competition in North America, is pleased to announce the winners of NAHA 2013. The winners were recognized July 14, 2013 during a star-studded ceremony held at the Mandalay Bay Resort & Casino in Las Vegas. More than 3,000 beauty professionals attended, along with tens of thousands of viewers from across the world who tuned in to watch the live streaming broadcast on modernsalon.com.
NAHA’s top honor, Hairstylist of the Year, was presented to Allen Ruiz, from the Jackson Ruiz Salon in Austin, Texas. This is Ruiz’s second NAHA Hairstylist of the Year honor, making him only one of three hairstylists that have achieved this honor more than once.
NAHA honors artists in 14 distinct categories, including an award for Makeup Artist of the Year. For the 2013 competition, PBA introduced the Men’s Hairstylist of the Year category. The NAHA 2013 winners in their respective categories include:
Master Hairstylist of the Year: Dimitrios Tsioumas, Mizu New York, New York, NY
Hairstylist of the Year: Allen Ruiz, Jackson Ruiz Salon, Austin, TX
Newcomer Stylist of the Year: Jeremy McDougle, Lunatic Fringe Salon, Salt Lake City, UT
Avant Garde: Matt Swinney, Evolution, Minneapolis, MN
Contemporary Classic: Geno Chapman, Julian August, Los Angeles, CA
Haircolor: Sue Pemberton, Sue Pemberton LLC, Henderson, NV
Editorial Stylist of the Year: Sherri Jessee, Sherri’s Hair Salon, Bristol, VA
Men’s Hairstylist of the Year: Matthew Morris, Matthew Morris Salon and Skincare, Denver, CO
Student Hairstylist of the Year: Stormie Roberts, Eric Fisher Academy, Wichita, KS
Make-Up Artist of the Year: Katy Albright, Katy Albright, Waxhaw, NC
Texture: Anthony Cress, Studio 4 Salon, Newport Beach, CA
Salon Team of the Year: Lunatic Fringe Salon, Salt Lake City, UT
Salon Design: Mitch Men’s Salon, Normal, IL
Salon MBA: Neroli Salon & Spa, Milwaukee, WI
NAHA Red Carpet Highlights: NAHA continues to garner more and more celebrity recognition with each show. This year proved no exception. Finalists and attendees mixed and mingled with other guests and celebrities on the red carpet, including NAHA 2013 host Mario Lopez, and visitors Pamela Anderson and Dita Von Teese.
Awards Ceremony & Artistic Presentations: This year marked 24 years of the NAHA Awards Ceremony. In addition to the presentation of the awards, the high-energy event featured artistic presentations from Aveda, KAO/Goldwell and Dimitrios Tsioumas, recipient of the 2012 Hairstylist of the Year NAHA.
This was also a great night for Dimitrios Tsioumas. The People’s Choice honor went to Master Hairstylist of the Year winner Tsioumas of the Mizu New York salon in New York, NY. NAHA attendees and viewers were asked to select their favorite in the Master Hairstylist of the Year category via text.
Special Honorees: Renowned actor, author, entertainment journalist, producer and father Mario Lopez was this year’s recipient of the PBA Beautiful Humanitarian Award for his outstanding contributions to an array of charitable causes, including the Boys & Girls Clubs of America, Children’s Hospital Los Angeles, Community Youth Athletic Center of Chula Vista, Jameson’s Army, and Padres Contra el Cancer. Lopez also hosted the 2013 NAHA Awards Ceremony.
Judging: NAHA continues to draw from a diverse and internationally renowned list of hairstylists and makeup artists from around the world. Judges included Vivienne Mackinder, five-time NAHA award winner, founder of HairDesignerTV.com, and editor-in-chief of MOD magazine; Tabatha Coffey, author, stylist and host of Bravo’s Tabatha’s Salon Takeover; Nicholas French, renowned UK stylist, author, and speaker; and Damien Carney, prominent beauty industry educator, founder of hairstyling academy Damien Carney London, and NAHA finalist along with many other top hairstylists from around the world! Via a blind judging process, entries were narrowed down to five finalists per category, and only one winner in each category was chosen.
New for NAHA 2014: 2014 will mark NAHA’s 25th anniversary, making it the longest running professional beauty competition. PBA and the NAHA committee will showcase the history of NAHA and what they have meant to the professional careers and lives of so many talented hairstylists throughout the years. The 2014 NAHA Awards Ceremony will no doubt be filled with even grander artistic presentations and the biggest names in the professional beauty industry.
PBA Beauty Week Events
by CurlStylist on Wednesday, July 3rd, 2013
Hosted by Cosmoprof North America (CPNA), PBA Beauty Week is North America’s largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. PBA Beauty Week will be held at the Mandalay Bay Resort & Casino in Las Vegas,July 13 - 16, 2013. Following is an overview of some of the great events, classes and what to expect during this exciting week of beauty. Get tickets and info for all at www.probeauty.org/beautyweek.
The PBA Regional Salon Summit is a one-day event designed for salon/spa and beauty professionals who want to explore the current trends and the best practices for their businesses and careers. There will be multiple speakers and classes to provide education, business development support and networking opportunities. The event will take place on Sunday, July 14, 2013 from 10:00 a.m. - 5:00 p.m. at the Mandalay Bay Resort & Casino in Las Vegas, NV.
The 2013 PBA Business Forum will explore current PBA initiatives and reveal more about what’s to come in the year ahead. Famed author, entrepreneur and media mogul Arianna Huffington will be the keynote speaker for this event. Huffington, a successful entrepreneur and business leader who has triumphed in a turbulent economy, will demonstrate to audiences how difficult times can be turned into an opportunity for growth-both personally and professionally. She will address the PBA Business Forum on Sunday July 14, 2013 at 7:30 a.m.
North American Hairstyling Awards (NAHA) will feature renowned actor, author, entertainment journalist, producer and father Mario Lopez as host of the 2013 ceremony. Lopez will also receive the 2013 PBA Beautiful Humanitarian Award honoring his charitable initiatives which include raising awareness and funds for causes that support the positive and healthy development of children and young adults. Lopez, who is a part of most every red carpet, mega-event in the entertainment industry and has co-hosted such events as the Miss America pageant, will no doubt lend his experience, charm and wit to this year’s event. The 2013 NAHA Awards Ceremony will be held Sunday, July 14, 2013 at the Mandalay Bay Resort in Las Vegas, NV.They will also be carried live on www.modernsalon.com/naha.
PBA CEO Round-Table: The Indie Brands - With the salon sector once again showing signs of growth, opportunities are ripe for innovative brands to develop distribution and maximize their spotlight. The CEO Round Table will feature key decision makers from independent professional salon brands who will share insights on building distribution platforms and competing in the marketplace. This panel will take place onSunday July 14, 2013 from 4:00 - 5:30 p.m.
It’s All in the Details: A Legislative Update - The beauty industry has seen dramatic changes with legislation over the past 3 years. A change in the current laws can impact everyone working in the industry – manufacturers of private label, contract manufacturers, suppliers and distributors. The top 3 beauty associations – ICMAD, PBA and PCPC - have collaborated to help salon/spa and beauty professionals learn about areas to plan for in their own businesses and careers. This event is on Monday, July 15, 2013 from 11:00 a.m. – 12:30 p.m.
For more information about PBA Beauty Week, visit http://probeauty.org/beautyweek/. To register and purchase tickets for PBA Beauty Week and its events, visit http://probeauty.org/tickets/beautyweek/
Consumer Trends to Grow Your Salon
by CurlStylist on Friday, June 21st, 2013
In this excerpt from The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day, author Veronica Woods discusses how A-List salons plan for longer term growth by watching the trends in the industry.
The savvy A-List salon owner stays ahead of the trends and exploits opportunities for future revenue streams (with a new offering or even a new business). And she makes changes before troubling trends jeopardize current sales. Emerging fashion trends, new health care knowledge, lifestyle changes and the economy can change how consumers spend money on beauty.
Here are a few ways to spot key consumer trends:
1) Observe trends in your own shop. For example, note whether more clients ask questions about a particular health concern, want advice about an at-home beauty challenge or notice a celebrity hairstyle. Your sales reports also reveal new permanent shifts in the demand for your services.
2) Discover new trends beyond your salon. Watch what services are popular in salons outside of your city, as a client or as a part of an educational seminar. What is hot in one city today can be the rage in another a year later. Also, keep up with online beauty discussions, reflecting new concerns and needs of salon consumers across the country.
3) Pay attention to global beauty industry statistics. This includes sales volume and revenue for skin, hair, and cosmetics products and services. Although the beauty sector has been fairly consistent through economic booms and busts, you can learn from monitoring new product launches. A boom within a specific demographic group or a shift in category (i.e. color, relaxers, etc.) sales can speak volumes.
Here are a few salon trends that should be on your radar:
Trend #1: More DIY clients
“Back in the ’50s, women would come in every week for a roller set,” said Chelle Morrison of Urban Betty Salon (Austin, Texas). Today with access to instructional videos on YouTube, hair care technology advances, and the pinch of harder economic times, clients do more on their own. And with better products available at drugstores, consumers have more options to do so.
A-List Salon Opportunity:
Offer how-to classes to clients. Urban Betty offers a blowout class for clients who want to improve their at-home maintenance techniques. In this paid seminar, a stylist leads a small group of clients in a 90- minute session on techniques such as how to properly use a round brush.
Trend #2: Busier Schedules
Worn out from juggling family and work commitments, women more often view long full service hair salon appointments as time drains. At the same time, some women (non-DIYers) still prefer the “salon polished look” but in a shorter time.
A-List Salon Opportunities:
Launch of blowout only (no cuts or color) salons. Word of mouth buzz of this trend spread through beauty bloggers as well as coverage in USA Today and the Wall Street Journal. Shelley O’Neal, owner of The Hair Bar (Southlake and Dallas, Texas) visited a blowout salon in another city and saw dollar signs.
Trend #3: Clients want to embrace natural textures
For African-American and other curly-haired clients, relaxing and straightening treatments have been a staple for decades. Recently, this trend has dramatically declined right before stylists eyes. Today, the natural hair revolution has hit the mainstream with an explosion of new products from major manufacturers and relaxer sales continuing to drop.
Hire staff that can handle curly hair clients. Dickey of Hair Rules Salon has been a leader in this arena, helping to redefine women, by hair texture instead of ethnicity. He hires stylists capable of handling a wide range of curl patterns.
Trend #4: Men want upscale personal grooming, too.
Men are one of the fastest growing segments in beauty today. Global sales of male beauty products will grow from $19.7 billion in 2009 to $28 billion by 2014, according to Mindbranch research. Researchers explain this increase by the changing attitudes among men about grooming and a labor shift toward more white collar jobs.
A-List Salon Opportunity:
Create an upscale barbershop to cater to men. Chris Hurn and his partners saw these growth statistics and wanted to offer men an alternative to an estrogen-dominated environment. He built the Kennedy’s All American Barber Club franchise to capitalize on the demand of upwardly mobile men for fine a haircut and shave.
About the Author:
Veronica Woods, MBA, provides consulting, coaching and training services that enable beauty businesses to attract and retain more happy clients— and earn greater profits. To learn more about The A-List Salon book, go to www.alistsalonbook.com.
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