Izunami and Arrojo Team Up to Transform the Flat Iron

by CurlStylist on Monday, August 2nd, 2010

Izunami and Arrojo; Superman and Batman have nothing on them.

As a professional celebrity stylist, Nick Arrojo works tirelessly to maintain the health and integrity of his clients’ hair. As a discriminating styling tool company, Izunami labors relentlessly to create the top-performing tools in the industry. When these two Superman hair helpers join forces, the result is the Arrojo S125, a flat iron for the future.

Arrojo S125 flat iron

The Arrojo S125 features Izunami Independent Temperature Control (ITC), an exclusive technology that regulates the temperature of each flat iron plate independently. This prevents one plate from getting hotter than the other and causing irrevocable heat damage, as can happen in other models controlled by just one side of the iron. By using the power of both plates to provide healthier, more consistent styling, ITC proves that two really is better than one! To complement this, the S125 also boasts Rapid Engagement, Quick Disengagement (REQD), a feature that resets the temperature of both plates five times per second, in turn preventing the iron from cooling down as it glides through the hair.

But it’s not just the temperature of the S125 that stands out! In looking to save other hairdressers from common straightening nightmares, Nick designed wider plates (to make styling easier) and rounded edges (to prevent creases.) He also added extra cushioning, so it’s a cinch for the flat iron to adjust to hair’s uneven thickness. “I have personally designed the ARROJO by IZUNAMI to exceed the performance expectations of stylists…With stringent quality control and great safety features, my performance driven tools provide easy handling for beautiful and healthy hair,” Nick says in sum. In other words, the S125 is the kind of gift only one stylist could give to another.

The ARROJO S125 will only be available through full-service professional distributors nationwide and can be retailed at fine spas and salons for $250. It will be joined by the ARROJO PX3 later this summer, a blow dryer worth waiting for!

Shagalicious!

by CurlStylist on Monday, July 12th, 2010

The modern shag can be seen everywhere—it can be short, medium or long, and works best with fine to medium hair textures. Everyone from Ellen DeGeneres (short) to Kristen Stewart (medium) to Ashley Simpson Wentz (long) can pull it off, but styling is key. Top stylist Sam Villa gives tips for styling the modern shag.

“The new shags have more weight around the perimeter and sink in the nape area, enhancing head shape. Typically, shags look best when a root lifter or volumizing spray is used. For height at the base, use Redken Rootful 06 Root Lifting Spray. To bring layers to life, use Redken Layer Lift 07 Elevating Spray-Gel or Redken Curl Refiner Leave-In Anti-Frizz Detangler for unruly curls. To style, work Rootful 06 into damp hair at the roots and use either Layer Lift 07 or Curl Refiner midshaft to ends – where curly hair tends to get more frizz. Then, hit with a blow-dryer low speed and your hands, or a diffuser, and think “controlled chaos,” explains Villa.

Products to use

Redken Rootful 06 Root Lifting Spray—Rootful 06 Root Lifting Spray boosts roots with long-lasting, touchable fullness.

Redken Layer Lift 07 Elevating Spray Gel—Clean-Feel Technology creates non-tacky style manipulation and helps to control frizz. Lightweight non-aerosol spray is good for fine hair and volumizing formula boosts the lengths of hair for a shiny, full finish.

Aerate 08 Bodifying Cream-Mousse – A never before seen texture inspired by a cross between a soufflé and a mousse. Patented styler fuses the volumizing benefits of a mousse and the conditioning properties of a cream to create something entirely new; a revolutionary aerated texture for extreme volume-boosting power.

Dare to Transform with Sam Villa and Redken

by CurlStylist on Monday, June 14th, 2010

This June, stylists who spend $200 on www.samvilla.com will receive a FREE Style Connection Kit—a collection of surface-shifting stylers from Redken designed to complement professional cuts through pioneering textures and high-fashion finishes. Each kit includes 1 Matte Sponge 05, 1 Velvet Gelatin 07, 1 Wool Shake and 1 Style Connection Tech Guide. Stylists can also sign up to win a Sam Villa Dream Collection—a collection of choice of Wet Cut Shear, 7” Dry Cutting Shear, Reversible Blending Shear, Sleekr flat iron, Textur texturizing iron, Aspire Tour 3 DVD set, Artificial Texture DVD, 6 piece brush set, 6 piece comb set and 6 packs of Sam Villa Clips.

List of Keratin Treatment Brands

by CurlStylist on Tuesday, June 8th, 2010

Here is a list of available keratin treatments, with a bit of their marketing info:

4Hair: 4Hair Brazilian Keratin hair products are simply the best quality Brazilian Keratin based hair products on the market. Do not be fooled by our competitors, whose products requires 3 days of treatment, 4Hair Straightening Hair Products apply in 1 day and last up to 3 months.

Bella: The professional line of Incobella group is formulated to exceed the expectation of every hair professional and meet the needs of the consumer. Our products are made with quality and advanced technology to meet the individual needs of each and every hair type.

Brazilian Blowout: Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. Results last up to 12 weeks.

Bio Ionic: Get sleek, smooth and shiny hair in 45 minutes with this treatment, the fastest defrizz and smoothing service ever! One-Step (No Neutralizer) and Formaldehyde-FREE, KeraSmooth is a simple, time-saving treatment that defrizzes, devolumizes, smooths and straightens any hair type!

Braziliante by Cadiveu symbolizes research, innovation and development of efficient products and perfect harmony between natural and technological elements. Natural raw materials are from our rich Amazon Forest. The exclusive formula is developed by chemists and qualified cosmetologists and result in high performance products that guarantee excellent results to the demanding professionals. Complete line rich in special active principles based in cocoa, keratin and panthenol. Extremely moisturizing, the products provide a natural smoothing effect and eliminate frizz.

Coco’s: The Brazilian Keratin Hair Treatment System is a technique used to gain silky straight hair at a reasonable price in a reasonable amount of time. The treatment takes approximately two hours to complete, delivering perfectly straight hair in a very reasonable amount of time.

Coppola Keratin Complex: Keratin Complex Smoothing Therapy was founded by world-renowned stylist, salon owner and television personality, Peter Coppola. His life-long passion and talent lies in creating beautiful hair using the finest products available. The therapy eliminates up to 95% of frizz and curl and instantly adds amazing shine, silkiness and condition to the hair.

Daniel Philipp: This specially made Keratin Hair Treatment was carefully crafted with mineral-rich seaweed and pearl protein extract, which adds amazing health benefits in addition to straightening and smoothing the hair.

De Fabulous: The Kerafusion by De Fabulous provides a top quality look with results lasting for at least 3 to 4 months (depending on hair type virgin hair lasts about 2 months. As keratin is infused into the hair, it penetrates deep into the damaged cuticle giving the hair a naturally straight look and leaving even the most porous hair silky, shiny and healthy. It is formulated especially for damaged, chemically treated and dry hair to eliminate frizz and out of control curls.

Dream Hair Keratin Therapy: Dream Hair Keratin Therapy is “committed to providing excellent service first-class products and making every woman’s hair dreams a reality”.

Global Keratin: Juvexin Hair Taming System. incorporates our unique keratin formulation which protects the hair’s natural properties and prevents damage to the hair surface. Unlike over-processed hydrolyzed keratins found in the market today, Global Keratin’s Juvexin Hair Taming System. is an organic, active complex component, delivered to the hair in its raw, natural state. Critical amino acids and proteins remain whole to condition hair and protect it from damage and aging caused by environmental factors. It works on all hair types, leaving it healthy looking, shiny and frizz-free for up to 5 months. It is available in Light wave, Virgin/Curly/ Colored and Thick/Coarse/Resistant.

Goleshlee Keratin: Goleshee Keratin is a professional, prescriptive, and revolutionary range of treatments for damaged hair; a special “hair enhancement” that will answer all your hair care worries! This product uses monomolecular technology to turn back time and restore your hair to its former glow! Using particles that are so small, they can penetrate the hair shaft. GKT then replaces the vital components of the hair structure to restore its health, vitality, strength and shine.

Inova: The Pure Keratin Hair Smoothing Treatment is a revolutionary hair smoothing technology designed primarily to eliminate frizz and secondarily to straighten hair. The Pure Keratin Hair Smoothing Treatment is formulated with keratin and collagen proteins, as well as mineral oil and cacao extract to rebuild and strengthen the hair where it has been damaged, as well as protect and smooth the hair.

LBD: LBD’s KeraGreen Keratin and Protein Hair System controls frizzy, unmanageable hair and restores strength to weakened follicles all while preventing further hair loss. Our exclusive formula of natural and organic active components of essential amino acids, proteins, minerals, and citric acid extracts, will moisturize, repair, rejuvenate and strengthen your hair!
Keralis www.keralisprofessional.com

La Brasiliana: Revolutionary and safe intense treatment that softens, smooths and relaxes all hair types. Comes in Original, Apple and Moca varieties.

Liquid Keratin: Liquid Keratin formulas drench the hair with both keratin proteins and keratin peptides to allow the formation to bond to the hair inside and out, while adding keratin protein and nourishment that is naturally missing in your hair. The result is smoother, stronger, softer more manageable hair. Liquid Keratin is the first safe at home alternative to expensive salon treatments providing amazing results of healthier, longer, softer, shinier hair with 100% less frizz without the use of Formaldehyde and other harmful chemical ingredients. One application can last up to 30 days.

Magik Beauty: Magik Beauty is a light, non-greasy treatment that is easy to apply treatment and does not drip. It’s formaldehyde-free formula can be applied to hair roots without harming the scalp or releasing toxic fumes.

Marcia Teixeira Brazilian Keratin Treatment: It is a treatment for all kinds of hair. This intense treatment leaves hair soft, shiny and frizz free for up to four months. It can be used safely on just about any type of hair—dry, frizzy, over-processed, color treated, ethnic or even unprocessed virgin hair.

Natura Keratin: Certified organic Natura Keratin Hair Treatment is the unique salon solution for today’s green market demand. Made with a blend of botanical infusions, fruit extracts, keratin protein and silica, providing incredible performance and results.

OK Original Keratin: This product was developed and improved in cooperation with a leading university research biochemist. This cooperation resulted in the best, safest formulation available today.

QOD: Experience our cutting-edge product line and throw away yesterday’s raw formaldehyde formulas. Avoid controversy by using our FDA-compliant, high-tech formulas.

RG Cosmetics: This exceptional product was developed utilizing the most advanced technology that penetrates deep into the cortex and acts directly within the hair structure. It has all the amino-acids, proteins, and nutrients needed to restore each hair shaft, bringing the hair’s natural shine, manageability, and feel back.

Pure NV: Simply Smooth reduces curl by 25-50% on any hair type for up to 16 weeks. Formaldehyde-free. Uses highest grade of keratin possible.

Soft-Liss: The Soft-Liss Intelligent Brush is a line of products used for hair straightening through a “texturization” technique, in which the active ingredients of the product act on the hair, promoting the straightening of the strands and leaving them naturally straight. In addition, these products also act on the keratin and protein of the hair, which protect the hair from damage and keep it shiny and healthy.

Top 5 Wackiest Hairdos at Premiere Orlando

by CurlStylist on Tuesday, June 8th, 2010

Who hasn’t been to a hair show and seen a wacky ‘do or two?

We have some beauties from this weekend’s show in Orlando!

Farouk

Matrix

TIGI Bed Head

White Sands

New Trends in Hair Color

by CurlStylist on Monday, June 7th, 2010

Enjoy this brief wrapup of a couple new coloring processes.

Matrix’ Luminous Match Tool

The Luminous Match Tool is designed to be used with Matrix’s Dream.Age SOCOLOR (above)

It’s no secret great haircolor starts with a great consultation, but due to the fact that there are no standards for consultations, they aren’t always great. Recognizing this, Matrix created the Luminous Match Tool—a device colorists can use to critique tone for optimal color formulation. Matrix artistic color director Patrick McIvor uses the tool in his color studios (patrick mcivor color studio and studio two) to create multi-reflective personalized haircolor for guests.

“Have you ever seen someone with vibrant, shiny, multi-dimensional haircolor, but it doesn’t look good on them? It’s probably the wrong tone. People are divided into warm and cool tone categories, but the problem is, determining tone can be subjective and most people have features that are a mix of warm and cool tones. The trick is to critique tone properly and use a color with the correct tone. The Luminous Match Tool gives colorists a reference when critiquing hair, skin and eye tone, standardizing the process into four simple steps, ” explains McIvor.

1. Determine natural level and tone of hair, including the percentage of gray.
2. Critique skin tone by matching the color swatches to the inside of the forearm where skin is not exposed to sun or makeup.
3. Establish tone of eyes by matching to either warm or cool chart.
4. Choose color.

“Most people’s features are not universally warm or cool - The Luminous Match Tool advises colorists to go with the majority (2 out of the three). For instance, if someone has cool hair, warm skin and warm eyes, they would look better in a warmer haircolor. The Luminous Match Tool also allows colorists to stay focused on their guest and not a celebrity picture that a person has brought, which has nothing to do with their personal features, hair or tone. It also validates the colorist’s haircolor choice for the guest,” he adds.

The Luminous Tool is designed to use with new Matrix SOCOLOR Dream.Age—a richly pigmented, multi-reflective color with 100% gray coverage that is balanced with tonal richness.

Blond from Wella

Blondes are in high demand because the color rarely occurs in nature and correlates with youthfulness, and now Wella Professionals is making sure the most desirable hair color is obtainable for every woman with its two newest color services:

Award-winning Blondor lightener - Goes beyond an ordinary lightener and provides a full range of specialist products in an unsurpassed spectrum on blonde shades, from subtle highlights to a striking, cool all-over blonde

New Koleston Perfect Special Blondes - Specially formulated to balance the amount of lightening and color deposition, it provides superior high-lift blonde with unsurpassed smoothness and gentle results to preserve the condition of hair

Leading colorists choose Wella Professionals’ award-winning Blondor lightener and new Koleston Perfect Special Blondes permanent color because they allow clients to achieve the entire spectrum of blonde shades, from warm to cool tones. Also, because these products deliver high-lift color with gentle results, the condition of hair stays healthy and shiny!

Tip from Philip Pelusi

Master stylist Philip Pelusi suggests we remind clients to look for hair conditioning and styling products that contain UV absorbers. These products will help filter the sun’s rays to help protect clients’ beautiful haircolor from UV damage. As with sunscreens, these products should be applied before sun exposure and it is also a good idea to wet the hair throughout the day to help prevent moisture loss.

It is also a good idea to make repeat applications throughout the day, as SPF products are known to lose their effectiveness due to UV exposure. Due to the need to repeat this application, a weightless, non-greasy product should be used that detangles and helps control texture and eliminate frizz, such as Pelusi’s Tela Beauty Organics Guardian SPF-18.

Keratin Education Event in Austin

by CurlStylist on Monday, June 7th, 2010

Braziliante by Cadiveu is to proud announce that they are teaming up with NaturallyCurly.com, CurlStylist.com and Avenue Five to host an education seminar on the Braziliante Treatment in Austin on Sunday, June 27, 2010! Head Educator, Zac Watson of Dolce & Co. in Arizona, will be educating on the Braziliante by Cadiveu Treatment from beginning to end, showing you tips and tricks along the way to ensure the perfect results. After the class you will be certified to perform this amazing treatment on your own clients. Your clients who once struggled to blow-dry and flat iron their hair for hours each morning will now be able to blow out their hair in a third of the time for a beautiful, shiny and smooth finish; they can go out on the most humid day of summer and their hair will not frizz!

The Braziliante by Cadiveu Treatment is a 90-minute salon treatment that offers results lasting up to 16 weeks! It leaves hair shiny smooth and frizz-free without formaldehyde or harsh chemicals.

The class is complimentary, but seats are filling up quickly. You may call or e-mail your salon’s reservation to guarantee your spot. We look forward to seeing you at the class and helping you launch this amazing service in your salon!

Space is limited; call to reserve your seat at this event today as it will fill up quickly: 323-512-3299

Check to Ensure Licenses Are Current

by CurlStylist on Tuesday, June 1st, 2010

In an effort to maintain high professional standards and the integrity of our industry, the Professional Beauty Association (PBA) recommends beauty professionals take a moment and double check that all required professional licenses are current. While the vast majority of beauty professionals and salon / spa owners are diligent in maintaining up-to-date licenses with state and local governments for the services they perform, even the most conscientious of us can make an honest mistake. An honest mistake, however, could result in fines and/or the closure of a business for an extended period of time. PBA encourages members and non-members alike to make certain all licenses are current for their business as well as for all employees. Most state regulatory boards have an online component via their website in order to check the status of a license.

Salon and spa owners, along with individual professionals, must also guarantee any employee who has moved from another state has met the requirements for license reciprocity (if available). While there is no standard for license reciprocity and in many cases it does not exist between states, the law must be followed and a new license must be obtained.

In addition, recent media reports have reported salons hiring or continuing to employ individuals that do not maintain the required license for beauty services being performed. As both a matter of good business practices and public safety, PBA does not condone such actions. Maintaining the integrity of the beauty industry requires that we continue to meet the high professional standards that are the hallmark of our industry.

Please take a moment and double check that your license is current today!

Create a Mood Board

by CurlStylist on Monday, May 17th, 2010

Preparing for a photo shoot can be overwhelming for some stylists. Shoots are expensive ventures loaded with high expectations that need to be fulfilled in a limited timeframe with multiple personalities. To stay focused on the subject matter and to ensure all expectations are met within a timely manner, Sam Villa suggests using a mood board.

“The film industry uses story boards to chronologically depict various scenes that will ultimately make up a story on film. Mood boards are different, they’re used to represent a mood or vision . . . a concept of an image you want to create. I make a mood board for every shoot I do—a collage of images, shapes, colors and text that help clarify my goals, as well as communicate my vision to other participants in the shoot,” explains Villa.

Villa describes his mood boards as a visual tool that helps him stay focused. He uses them to communicate what kind of character a model should evoke and what pose to use. It also helps with art direction in terms of directing lighting, background and camera angles, and it clarifies wardrobe, makeup, and most importantly, the hair. “It triggers memory muscles, so when things get hectic on set, everyone can refer to the mood board for direction and clarification,” explains Villa.

Creating a Mood Board

1. Write down key points, ideas and concepts on a piece of paper to use as a guideline

2. Go through inspirational magazines (Villa likes Italian Vogue, V and Numero Uno) and rip out any images relating to step #1—there are no boundaries, tear out anything that evokes a feeling or inspires. Topics can also be Googled and images printed out. No need to be ultra organized and symmetric, be creative – the more chaotic the better.

3.—Edit visuals to the ones that are appealing, realistic and relate to the subject matter. Use Prestik to affix them to a board – Prestik is a reusable adhesive, so images can be changed or moved without ripping. It can also be used on walls!

4. Affix key words and phrases to board.

5. When board is complete, brief all other participants before the shoot to help them prepare.

6. The day of the shoot, post the mood board where everyone can see it and start the session with a review to keep everyone on point.

After the shoot, photograph the board and save it on a computer. It will become a handy reference tool during shows, classes and other shoots.