The First All-In-One Mask

by Advertorial on Friday, November 1st, 2013

In today’s beauty market, the choices can be overwhelming. More and more clients are seeking products that provide multi-benefits and uses, no matter if they let their curls dry naturally or if they are heat styling. Then, as a stylist, if you consider the fact that all your clients have unique hair needs, the choice for what to retail (let alone take precious space at your station) can be daunting.

Enter UniqOne Hair Treatment, the first all-in-one leave in mask with 10 real effects. Use UniqOne on even the most unruly hair to:

1. Repair dry and damaged hair

2. Add shine and frizz control

3. Heat protect

4. Provide silkiness and smoothness

5. Hair color protection with UVA & UVB filters

6. Easier brushing and ironing

7. Incredible detangling

8. Create long lasting hairstyles

9. Prevent split ends

10. Add body

Surveys from real women* show that 8 out of 10 would purchase UniqOne after trial. From results, 100% reported that their hair felt smoother and silkier. 93% were impressed by the detangling properties of the product. And 83% reported easier brushing and ironing.

The magic of UniqOne Hair Treatment lies not just in its formula, but in the revolutionary spray nozzle. Although the product is a rich, creamy consistency (thick enough to stay put when the bottle is turned over!) the proprietary sprayer allows for an even distribution, leaving hair deeply conditioned without weighing it down.

The multipurpose formula of UniqOne Hair Treatment can be used on wet hair or dry hair. On wet hair the product will detangle, add smoothness and protect from damaged caused by heat styling. Use on dry hair to refresh style with added body and a silky finish. Either way, the product is simple to use:

On Wet Hair

  1. Spray directly approximately 8in from hair.

  • Short hair > 6-8 sprays

  • Medium hair > 7-12 sprays

  • Long hair > 10-15 sprays

  1. Detangle hair with a comb.

  2. Heat style or let dry naturally as desired.

On Dry Hair

  1. Apply on the palm of your hand.

  • Short hair > 2-3 sprays

  • Medium hair > 3-5 sprays

  • Long hair > 4-6 sprays

  1. Apply an appropriate amount of the product to the palm of the hand and distribute over hair from half-length down to the ends.

  2. Retouch with heat styling tools as desired.

UniqOne Hair Treatment is the ideal choice for even your most demanding clients. Product junkies will love how seamlessly it layers with other products in their styling routine for the perfect finish. Your wash-and-wear clients will welcome its ease of use and multi-benefit formula, so all they have to do is spray and go.

Once they fall in love with the UniqOne Hair Treatment, undoubtedly your clients will want to feel the effects of UniqOne before they even leave the shampoo bowl. UniqOne is prepared to change the way they shampoo their hair forever.  The perfect complement to the UniqOne Hair Treatment, UniqOne Shampoo & Balm is the first balm with 10 benefits that cleanses and conditions without damaging the hair. UniqOne Shampoo & Balm is the perfect treatment for clients who want a product that:

  1. Washes thoroughly and gently

  2. Is an excellent conditioner

  3. Protects hair color

  4. Adds silkiness and smoothness

  5. Adds shine

  6. Adds volume

  7. Strengthens and fortifies hair

  8. Provides heat protection

  9. Repairs damaged hair

  10. Is sulfate-free

UniqOne Shampoo & Balm provides a completely unique experience when compared to traditional shampoos. It’s paraben-free, sulfate-free formula has a creamy consistency like a conditioner, but is a low foam cleansing power like a shampoo. This product is excellent for any client that has coarse, thick, curly or chemically damaged hair that needs a product that will penetrate the hair follicle to leave hair clean, intensely conditioned and well cared for.

The results (and the reviews) speak for themselves. After a study**, 94% of women saw that the product not only added noticeable silkiness and smoothness to their hair, but also felt the product was an excellent conditioner. Out of the participants, 9 out of 10 would recommend the product.

UniqOne Hair Treatment and UniqOne Shampoo & Balm are the perfect combination for superior hair. These easy to use, multi-benefit products are a simple combination for even low-maintenance clients.  Whether a client is looking to add the ideal complement to her styling routine, or looking for a cleanser for taming her unruly hair, she is bound to appreciate the brilliant results of UniqOne.

* Data was gathered after a product trial test with 80 women between the ages of 30 and 45.

** Data was gathered after a product trial test with 100 women between the ages of 30 and 45.

Straighten Out (Even in Humidity) With TIGI

by Advertorial on Friday, October 11th, 2013

If you’ve ever spent hours (literally, hours) straightening a client’s curly hair, only to find your hard work thwarted by humidity, we know your pain!
Their hair is straight, your biceps are sore, and the second they step outside their roots start to curl. A few minutes later the frizz starts to form and then the fruits of your labor go right up into a ponytail.
So when TIGI BED HEAD said their Straighten Out straightening cream would leave hair seriously straight for 48 hours, EVEN in 98% humidity, we put them to the test. And what better way than to endure 48 hours in the Texas heat and humidity at Austin City Limits Music Festival.
Music festivals are a fun and free-spirited place to play with your style, hair and makeup so our Content Editor Cristina had fun testing out straight hair for the weekend. She applied the product to her damp hair and then did a blow out on her Type 2C hair. Cristina has short hair, so if this experiment went horribly wrong a ponytail couldn’t save her!
Watch the video to see if this straightening product passed the test.

Curlformers Giveaway

by Advertorial on Tuesday, August 6th, 2013

Curlformers, a revolutionary heat-free styling tool, is available in Cosmo Prof and Armstrong McCall Professional Beauty Supply stores. The top selling Styling Kits are now available to revitalize your in-salon service menu for ALL of your clients’ hair types and lengths.

With Curlformers, you can:

- Create fabulous curls and volume with a modern wash & set styling service
- Use with a perm solution for longer lasting beach waves
- Use on hair extensions

And for the whole month of August you can enter the CurlStylist Giveaway to win Curlformers products by entering here!

There are 20 prizes including Curlformers starter packs, hooks and carrying cases.

Want to see Curlformers work?

Everyone loves seeing a glossy editorial in a magazine, but personally it’s the behind-the-scenes that has always intrigued us. What the stylists use and how they used them is the most interesting part of any transformation. So watch how stylists retexturized these womens’ curl patterns in our favorite (and the healthiest) way possible: without heat!

4 Tips For Choosing a Smoothing Treatment for your Salon

by Advertorial on Friday, June 14th, 2013

When professional smoothing treatments first hit the market a few years ago, after Nicole Richie raved about it on her blog, it took off like wild fire. Brands have come and gone since then and the survivors have focused on stylist certification. Brazilian Blowout puts significant emphasis on stylist education and certification to help create a standard for the industry.

Tip #1: Choose a brand that invests in stylist education.
While still a new category for the hair industry, professional smoothing treatments pave the way for stylists to enjoy increased revenue through additional services and new clientele while education and certification remain the frontline for stylists to correctly perform the treatment with care and precision. This ensures that the stylists administering this service are properly trained, accredited prior to use, and experience consistent results. More importantly, it’s imperative that the stylist is educated on the proper application of product and adjusting the temperature of hot tools in order to customize the treatment to the client’s needs while adhering to manufacturer instructions.

Tip#2: Certification gives you credibility and sets you apart.
Certification allows stylists to set themselves apart from others allowing the stylist to proudly display their certificate and exclusive branded collateral in their salons and at their stations, as well as advertising this life changing service on their personal websites, blogs, and social media pages like Facebook and Twitter. “As a certified Brazilian Blowout stylist, I have experienced a HUGE impact on my business because it’s allowed me to offer a service to clientele that I didn’t have before. And getting new clients means increased revenue,” says Felini, a stylist at Phillip K. Thomas salon in Dallas, TX. He goes on to explain how “being certified in this treatment sets me apart from other stylists who may not offer the service, making me unique and in high demand”.

Tip #3: Manufacturer sponsored certification should be your only means of obtaining education – don’t be fooled by imitators.
Brands who market these treatments offer sponsored events and online and certification on their websites for you to learn the detailed information necessary to perform this treatment. Most manufacturers will require you to pass a written test while attending an event, or passing an online questionnaire if taken via their website. Additionally, most recommend re-certification once a year to sharpen skills and learn new techniques.

Tip #4: Not all treatments are created equal.
When researching which certification option is best for you, be sure to educate yourself on the different treatments available and their unique features and benefits. “I chose the Brazilian Blowout treatment because it’s the only one that works. Plain and simple. And it can be washed out at the salon during a client’s appointment as where the other keratin smoothing treatments would require my client to leave the product in her hair for at least 72 hours before washing it out. My clients have active lifestyles and when they leave my chair, they can go back to living their busy lives,” states Felini. It’s important to know these differences so the treatment is performed as directed to avoid damaging your client’s hair and leaving her, and you, extremely frustrated. These types of details are covered in your certification classes and should be followed as directed. Don’t get creative and try to skip steps because you won’t end up with the results you and your client desire.

To join the rankings of the savvy stylists who have increased their business and transformed the lives of their clients, follow their lead by becoming certified by your chosen smoothing treatment manufacturer. Whether at an event or online, get certified and continue to educate yourself with new skills and techniques. And do your research when choosing which treatment best suits you and your clients needs, and ensures the impressive results you and your clients expect.
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About the Author:
The most popular professional smoothing treatment in the world, Brazilian Blowout, is committed to the excellence of stylists with innovative products and education that not only changes hair but changes lives. For more information, visit us online at brazilianblowout.com or like us on Facebook.

PBA Beauty Week 2013 Celebrity Guests Bring Celebrity Sizzle to Vegas

by Advertorial on Thursday, June 6th, 2013

The Professional Beauty Association (PBA) Beauty Week, the industry’s hottest, most inclusive beauty event, is excited to announce a sizzling celebrity line-up this July 13-16 in Las Vegas. Recipient of the 2013 Beautiful Humanitarian Award Mario Lopez hosts the famous North American Hairstyling Awards (NAHA), and media mogul Arianna Huffington inspires as the 2013 keynote speaker.

Lopez achieved celebrity status as a young man and is most well known today as host of Extra and MTV’s America’s Best Dance Crew. He is deeply involved in the Boys & Girls Clubs of America (BGCA), among other charitable initiatives. Lopez’s charisma, personality and infectious energy will undoubtedly add to the excitement of the NAHA 2013 Ceremony, while his charitable works make him the perfect recipient of the Beautiful Humanitarian Award.

As the president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, author of thirteen books, and two-time inductee on TIME Magazine’s list of the world’s 100 most influential people, Huffington is truly an icon in the media and business world. During her keynote address, From Politics to the Board Room: Fearless Leadership, Huffington will discuss how difficult times can be turned into an opportunity for growth both personally and professionally.

The Education Heats Up at PBA West Coast Regional Salon Summit

Looking for some inspiration? PBA’s Regional Salon Summit delivers! New to PBA Beauty Week’s already impressive line-up of events, the PBA Salon Summit is a one-day traveling event designed specifically for creative leaders in the salon/spa industry. Learn insights on industry best practices, current trends, and tried-and-true strategies to implement in your business and/or station immediately.

2013 West Coast Speakers and Topics

Living Life on the Edge, Where the Results Are
with Matthew Fairfax, Principal of Northern Torch Consulting

Is your career where you want it to be? How about your life? Get ready to create new strategies to expand your comfort zone, add more excitement to your life, increase your earning potential and become the person of your dreams.

Social Media and Salon Business
with Kelly Ehlers, Owner of Evoke Brand Strategies

Get a break down on the world of social media for a better understanding of how to build and leverage social platforms to grow your business and engage with clients. Implement a simple social strategy, create successful campaigns and get your team involved to drive business. Attendees receive $100 off their annual subscription to Style Sync! Go to StyleSync.me and enter offer code PBA13 for details.

Leadership In the Age of TOO
with Tom Kuhn, Creator of Q Program and The 2 to 10 Project

Achieve extraordinary growth and higher income through small actions with big impact. Tom shares tips, success stories, and best practices from his Q Program for Salon Leaders to help you meet the unique demands of business today.

Get Real About Your Business and Bottom Line
with Julie Piantadosi

Get the knowledge, tools, and know-how to look at their business from a pure dollar perspective with up-to-date benchmark industry standards that once implemented in your business will dramatically increase profit.

PBA Government Affairs Panel and Update

Get informed on the issues and legislation relevant to you and the industry as a whole. Topics include the threat of deregulation, FICA Tax Fairness Legislation, and the PBA State Captain Program.

PBA Beauty Week, produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America, continues to grow and aims to offer industry professionals opportunities to learn, network, and develop their companies and careers. For pricing, tickets and a complete schedule of PBA Beauty Week events and speakers, visit probeauty.org/beautyweek.

Create Client-Craving Curls with Curlformers

by Advertorial on Monday, April 30th, 2012

Curlformers

Stylists, it is that time of year again when the weather gets warmer, the days get longer and your salon fills up with couples getting hitched. And, whether or not you’ve become a from at creating seriously haute styles that last through a seriously hot outdoor wedding, frizz-free and defined, a naturals over all goal is always to ditch the heat appliances – even that curling rod we all love so much!

So then, what is the secret to a wedding worthy curly style that keeps her mane healthy and looking fierce throughout an entire summer ceremony? Simple – Curlformers.

If you haven’t already heard about them, watch a YouTube tutorial on them or even used them yourself, Curlformers are the next best thing to Shea butter or sulfate-free shampoo to enhance and change your client’s current textured look – sans heat. The method is perfect for wavy girls looking for more curl all the way to coily girls looking for stretched out curls. They work for all hair types and all hair lengths.

Now, top stylist Mark Woolley has taken what is the season’s hottest trend (you know, all that marital bliss, curly updos and big textured hair), and is showing you how to use Curlformers to create your best wedding look yet. No lie – this will be one for the books!

Step 1 - Curlformers must be applied to damp/freshly washed hair or you can mist each section with a water spray as you go along.

One of the many great things about Curlformers is that the “wash and set” technique used gives definition and natural hold to your curls and waves and you don’t always need to use a styling product. The choice is yours!

Step 2 - Make sure you have put together the two parts of the Styling Hook and then, holding the handle, feed the Curlformer on to the Styling Hook.

Step 3 - Starting at the nape of the neck and with the rest of your hair clipped out of the way, take a small section of hair, approximately half an inch wide. Give it a quarter turn twist and holding the handle higher than the hook, slip the twisted section into the hook. This two-minute video will also show you how to remove your Curlformers (http://www.youtube.com/watch?v=BF1ik6WvHpw&feature=player_embedded
).

Step 3a - Apply Curlformers to your entire head of hair, or where ever you want to add texture, curls or waves.

When complete, allow hair to dry either naturally or with the help of an inflatable hood dryer attachment. The time taken to dry will vary depending on the size of hair sections and the texture and thickness of your hair. Remove one Curlformer to determine whether hair is dry and re-apply if it isn’t. Do not remove until completely dry and leave in for as long as possible.

Step 4 - As you remove the Curlformers your curls will spring back into place. You can either brush through with your fingers for a softer curl or a brush to loosen into waves.

Step 5 – Remove Curlformers to reveal a head of soft spiral curls and loosen with fingers to create romantic curls and waves.

Step 7 – To recreate this wedding look, style by taking some of the curls away from your face and loosen then gently brush through for soft waves, texture and volume.

Make Money & Get Creative with TIGI copyright©olour

by Advertorial on Tuesday, February 14th, 2012

Business basics for a salon are easy: market to the right customer and then keep that customer happy with good stylists and products. Done and done. But the financial basics behind a successful salon can be fleeting.

After all, when you finally get the clients you want, you want to make sure that you keep them happy. Often, that means expensive products and low turn-around which equals no profit. Running a business isn’t easy, especially one that is as client-focused as salons. Of course, if you stay up on the trends and are smart about what you buy, what you stock, what you use and who you hire, the pay off can be big for both the client and YOU (shocker!).

Cashing in on Color

To help on the color front, TIGI is introducing its new copyright©olour, a fully intermixable collection of shades individually crafted to use alone, mix and match or layer and blend to create your own personal coloring palette. Get this: because of the limitless color options due to the intermixability, there are fewer skus to stock and more colors to offer. Insert cash register sound here.

Of course, the product doesn’t just save you space and money, it allows you and your stylists to get creative and give your clients exactly what they want. You will no longer be caged by rules and shade options, and you can now create custom shades for clients and ensure 100 percent predictable results. Think it is too good to be true? Well, with a line that allows you to mix permanent tint with demi-permanent, demi-permanent with a 40 volume activator, high lift tint with permanent tint or permanent tint with an 8.5 volume activator, the sky is the limit on where your color creations can take you and your clients.

Because we know that numbers speak volumes next to words, we asked TIGI to pull some for us after we asked what the benefits for this would be for every colorist.

• Increased consistent coverage by 2x
• Enhanced color by 26 percent
• Improved wearability by 16 percent
• Improved combability by 5x
• Improved conditioning by 21 percent
• Percent alkalinity vs. competitors: 12 percent to 32 percent

So, back to the basics, TIGI copyright©olour is a pioneering innovation for infinite color creativity. Having the ability to intermix all TIGI copyright©olour crème emulsion products has resulted in a highly compact range being created, yet still with the capacity to create limitless color creations.

Overall, you lower your stock and increase your profit while allowing your stylists to express their creativity and provide your clients a coloring experience that no other salon can match. Now that’s a business basic.

TIGI’s Richy Kandasamy’s Hair Colorspiration

by Advertorial on Tuesday, February 14th, 2012

When you are born for something, it isn’t wise to fight it. And Richy Kandasamy, American Technical Director at TIGI Academy in New York, knows that better than anyone. Born in the exotic Seychelles islands, Kandasamy has a rich international background that provides a unique and experimental foundation for his distinctive and imaginative use of color and technique.

His use of color is inspired by his homeland, thus the tropics and a polyethnic culture play a huge part in his creations. Leaving the Seychelles to master color technique, Kandasamy landed in Florence, where his career flourished over eight years as he rose from the salon to the Technical Director of the first TIGI Academy in Italy.

Continuing on his success track, Kandasamy’s role evoloved with the company and led him up to the launch of TIGI Colour, where his contributions played an important role in the development and implementation of the product line throughout Europe.

In 2008, Kandasamy’s professional journey took him to the United Kingdom to focus and assist in the on-going development of the TIGI Colour line and the company’s educational programs. In his new role as TIGI® UK Technical Director, he continued to teach at the TIGI Academy in Italy and throughout Europe — implementing and presenting color technique and courses, as well as actively contributing in photo shoots, collection videos and TIGI Global Shows with Anthony Mascolo.

After being transferred to the TIGI Academy in New York, his new role as the American Technical Director allows him to continually push the boundaries of color technique and creativity.

For Kandasamy, his passion for art took him on a whirlwind ride around the world, leading him to the top of his industry.

“For me inspiration is everywhere,” Kandasamy says. “Whether it’s urban or exotic, street or haute couture — it’s how you interpret and process all those influences that turns it into art.”

Win a two night stay and 1 on 1 color lesson with Richy in NYC! Enter here!

Innovative Double Detangler Helps Unfurl Curls

by Advertorial on Monday, June 28th, 2010

For September Sirico, salon manager of Greg & Tony Salon in Westport, Conn., Ouidad’s Double Detangler is indispensable. It cuts detangling time, helps in styling by helping the curl pattern to form. Sirico also says it also has boosted retail sales because her clients all want one of their own to use at home.

“It flies off the shelves,” Sirico says.

The pioneer of the curl movement, as well as an accomplished author, hairstylist and now inventor, Ouidad continues to innovate with the Double Detangler— the next generation in hair tools. Ergonomically designed, it transforms her signature in-salon “rake and shake” technique into an easy to use tool for at-home styling.

Ouidad began developing the Double Detangler several years ago by simply gluing combs together. After several prototypes—standard combs were too light, wide-toothed combs weren’t wide enough, and both options ripped and tugged at hair—she developed this breakthrough tool. The Double Detangler features teeth that are the perfect width, and rounded tips that are gentle on the scalp—gliding through even the densest of curls to detangle. By realizing that the size, shape and weight of the tool were the most critical considerations, Ouidad finalized her incredible innovation.

“My clients continue to inspire me. The Double Detangler evolved from the need to have a set of stylist’s hands at home to properly detangle hair while maintaining the wave pattern,” she says. Deceptively lightweight, the Double Detangler is the first tool to effortlessly work its way through waves—an essential step to achieving beautiful curls.

Stylist Jennifer Kenny of Tampa’s Tranzitions Salon agrees that the Double Detangler is a great item to increase salon sales. She recommends that her clients pack the tool in their beach bags and use it to “glide through tangles without damaging delicate curls.”

Stylist Tips:

• Use during shampoo or prior to cutting

• Can be used as a quick styler to help create a soft wave pattern by weaving through the hair or as a styling aid

• Before softening processes, the Double Detangler can be used to detangle and section dry hair without tugging, in half the time as an ordinary wide-toothed comb

The Double Detangler is $24 and is available at www.ouidad.com and at certified Ouidad Salons, select Sephora stores and Sephora.com.

PhytoSpecific Pampers Curls With Botanicals

by Advertorial on Monday, March 22nd, 2010

As PhytoSpecific celebrates its 12th birthday, the French luxury brand for curls is hardly slowing down.

In November, the company launched Ultra Repair Night Treatment, a breakthrough new formula that repairs damaged and brittle hair for 48 hours. And in March, the company unveiled Hydra-Repairing Spray for Dry Ends, a special formula targeted to hydrate, repair and protect hair and dry unruly ends. Like all of the other 18 products in the PhytoSpecific line, the goal is to improve the health of naturally curly, coarse and relaxed hair.

“The important thing about PhytoSpecific is it’s all about treatment,” says PhytoSpecific brand manager Sasha Unkov. “All the products have high levels of botanicals that really treat the hair, adding back proteins and moisture that are naturally deficient in curly hair.”

PhytoSpecific was created by French hairdresser Patrick Ales, founder and chairman of the Ales Groupe. His company is known for its ‘Phyto’ haircare lines —Phytotherathrie and Phytologie.

Ales felt there was a need for a full prestige line of products for curly, frizzy and wavy hair using botanical extracts and plants. While customers loved his Phyto products, there had been infinite requests from customers asking for specialty products for this hair texture.

Ultra Repair Night Treatment

He enlisted the help of Dr. Fatou Batchily-Plat. Plat, who has been recognized for her extensive studies of plants and has studied internationally. For Plat, a curlyhead, it had long been her own dream to use her knowledge of phytochemistry to develop a line for naturally curly, frizzy and relaxed hair based in active botanical ingredients. Ales wanted a luxurious line with beautiful packaging and concentrated formulas.

The PhytoSpecific line was launched in France in 1997 and introduced in the United States in 1998.

Because all curly hair is not alike, the company’s Essential Care line includes three categories. The Optimal category is designed for normal to dry hair and includes the Hydration Shampoo and Hydration Milk. The Intense category, for ultra-dry hair, includes the Intense Nutrition Shampoo and Intense Nutrition Mask. And the Vital Force category, tailored for damaged, brittle hair, includes the Vital Force Shampoo and Cream Bath.

The Treatment Care line, designed for intense care, includes Revitalizing Oil Treatment, Energizing Concentrate, Thinning Hair Treatment, Ca”Energy Dietary Supplement and the new Ultra-Repair Night Treatment and Hyra-Repairing Spray for Split Ends.

In addition to the Essential and Treatment Care lines, PhytoSpecific offers the Styling Care collection: Moisturizing Styling Cream, Nourishing Styling Cream, Integral Hydrating Mist and Extreme Shine Spray.

For those who want to relax their hair, PhytoSpecific offers two Phytorelaxers —one for delicate, fine hair and the other for normal, thick and coarse hair.

For those who prefer a smoother look, PhytoSpecific also offers two Technical Care relaxers: one for fine, delicate hair and one for normal, thick and resistant hair.

The products contain no harsh detergents and are loaded with plant extracts such as shea butter, macadamia oil, kukui oil, wax of mimosa, jojoba oil and mango oil, as well as vitamins and amino acids.

PhytoSpecific has become a favorite of celebrity powerhouses such as Oprah, Alicia Keys and Lenny Kravitz. And it has become a favorite of a growing number of stylists who work with texture.

“Keeping up with the look of the moment requires healthy, manageable hair,” says Julien Farel of Julien Farel Salon in New York. “One of my favorites is the Optimal Hydration Shampoo for a shinier, softer hair.”

“The line provides our stylists with the essential ingredients to repair and revitalize damage and stressed hair as well as maintain beautiful, healthy hair,” says Lisa Cummings of Salon Melage in Penbroke Pines, Fla.

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