America’s Beauty Show Chicago: Day One!

by Blog from America's Beauty Show on Saturday, March 12th, 2011

America’s Beauty Show is in full swing this weekend, and we are amazed at all of the great products, education and information that is available this weekend at the McCormick Place convention center in Chicago.  First things first: textured tresses are everywhere we look!  Models are sporting natural waves, kinks, and curls.  Even better, the Hair Rules ladies were passing out buttons that promoted textured hair on your way into the show.  Needless to say, we were in heaven.

America's Beauty Show

A model works the Mizani runway.

Keratin is still huge this year, but we saw a huge increase in curly hair specific brands being represented, including Ouidad, Mixed Chicks and Hair Rules.  Moroccan Oil had a great set-up where they were doing demos, and we actually saw them promoting curly hair!  Mizani was in full force with natural hair as far as the eye could see.  We even stopped a woman to tell her she had great curls—and it was a perm!  Proof that everyone is digging the curls.

We had the privilege to and the honor of meeting Vidal Sassoon and listening to him speak.  It was definitely a “we’re not worthy” situation.  He spoke of Chicago being a place of inspiration—the architecture always speaking to him.  We think he’s the inspiration in Chicago this year!  We are heading to the screening of his feature film tonight at the Cadillac Theatre, where hundreds of stylists and beauty gurus will walk the red carpet and get to ask Vidal Sassoon questions after the film.

And some of the thousands of stylists who will attend ABS over the next two days may be the next Vidal Sassoon.

Mizani Highlights New True Textures Line

by Blog from America's Beauty Show on Thursday, April 1st, 2010

Mizani
Mizani
Mizani
Mizani
Mizani

Mizani wowed the ABS crowd with an energetic and dramatic stage show that started off with amazing African-style dancing and drumming.
Mizani, which launched its True Textures line last month, highlighted the variety of hair textures the products are suitable for, with a variety of styles.

Curliness from Salon Tech

by Blog from America's Beauty Show on Wednesday, March 31st, 2010

Curly beauties graced the Salon Tech stage. Salon Tech makes professional styling tools such as flat irons and hair dryers.

salon tech

L’Oreal Launches INOA at ABS

by Blog from America's Beauty Show on Wednesday, March 31st, 2010

loreal inoa
loreal inoa


One of the splashiest stages at ABS was L’Oreal’s. The company launched its new INOA color system with a bevy of models wearing spectacularly decorous headwear, including flowers, feathers and butterflies. The sizable crowd gathered around the stage gawked at the beautiful, colorful display.

INOA is a revolutionary new ammonia-free permanent hair color, which contains an odorless alkaline agent called MEA (monoethanolamine) that replaces ammonia. “It’s more conditioning for the hair and scalp,” says Ron King, L’Oreal spokesperson and owner of Bo Salon in Austin, Texas. “It’s like a treatment for the hair,” he says.

Click here for more information about INOA.

Curl Love from Redken

by Blog from America's Beauty Show on Tuesday, March 30th, 2010

redken

Redken showed beautiful texture.

Tabitha Offers Quick Styling Advice at ABS

by Blog from America's Beauty Show on Monday, March 29th, 2010

Tabitha Coffey, star of “Tabitha’s Salon Takeover,” offers advice to a contestant on the Matrix stage during a quick-fire styling competition.

American Crew Models at ABS

by Blog from America's Beauty Show on Monday, March 29th, 2010

This lucky lady finds herself surrounded by hunky American Crew models at America’s Beauty Show.

Pravana Booth at America’s Beauty Show

by Blog from America's Beauty Show on Monday, March 29th, 2010

More about the Beach Wave.

A photo from the Pravana booth at America’s Beauty Show, showing a demonstration of their Beach Wave technique, which offers a nice, loose wavy look.

Stylist Kim Vo talks to CurlStylist

by Blog from America's Beauty Show on Monday, March 29th, 2010

Super stylist Kim Vo, of “Shear Genius” fame, talks to CurlStylist in this exclusive video.

Sam Villa demonstrates “Red Carpet Waves” at ABS

by Blog from America's Beauty Show on Monday, March 29th, 2010

Redken educator Sam Villa demonstrates “Red Carpet Waves” at America’s Beauty Show today.

Sam has more than 30 years teaching experience and is currently at the top of his game as a Redken’s Education Artistic Director and chairman of his own digital media and styling tools company.

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